Rainer Schaller
Encyclopedia
Rainer Schaller is the president and chief executive officer
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...

 of McFit GmbH
McFit
The McFit GmbH is the largest fitness center chain in Germany with over 140 studios in Germany, Austria and Spain and over one million members. The company's headquarter is located in Schlüsselfeld...

, Lopavent GmbH
Love Parade
The Love Parade was a popular electronic dance music festival and parade that originated in 1989 in West Berlin, Germany. It was held in Germany annually between 1989 and 2003 in Berlin, and then from 2006 to 2010 in the Ruhr region...

, which since 2006 has been the organizing company of the Love Parade
Love Parade
The Love Parade was a popular electronic dance music festival and parade that originated in 1989 in West Berlin, Germany. It was held in Germany annually between 1989 and 2003 in Berlin, and then from 2006 to 2010 in the Ruhr region...

, an electronic dance music
Electronic dance music
Electronic dance music is electronic music produced primarily for the purposes of use within a nightclub setting, or in an environment that is centered upon dance-based entertainment...

 festival
Festival
A festival or gala is an event, usually and ordinarily staged by a local community, which centers on and celebrates some unique aspect of that community and the Festival....

 and parade
Parade
A parade is a procession of people, usually organized along a street, often in costume, and often accompanied by marching bands, floats or sometimes large balloons. Parades are held for a wide range of reasons, but are usually celebrations of some kind...

, Loveparade Berlin GmbH and LoveParade.net GmbH.

On 24 July 2010, at least 21 people were killed, with at least 511 others injured, following a stampede in a tunnel at the 2010 Love Parade
Love Parade
The Love Parade was a popular electronic dance music festival and parade that originated in 1989 in West Berlin, Germany. It was held in Germany annually between 1989 and 2003 in Berlin, and then from 2006 to 2010 in the Ruhr region...

 - "The Art of Love" in Duisburg
Duisburg
- History :A legend recorded by Johannes Aventinus holds that Duisburg, was built by the eponymous Tuisto, mythical progenitor of Germans, ca. 2395 BC...

, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, which was organized by him. The number of people attending was somewhere between 200,000 and 1.4 million, considerably higher than the original estimate of approx. 800,000. As a consequence of this, he announced that no further Love Parades would be held.

The original organizer of the Love Parade, Dr. Motte alias Matthias Roeingh, who distanced himself from the event in 2006 citing the upsurge of commercialisation, has described Schaller as a "marketing locust".
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