Radical trust
Encyclopedia
Radical trust is a term used to describe the confidence that any structured organization
, including government
, library
, business
, religion
and museum
, has in collaboration and empowerment within online communities
. Specifically, it pertains to the use of blog
s, wiki
and online social networking
platforms by organizations to cultivate relationships with an online community that then can provide feedback and direction for the organization's interest. The organization 'trusts' and uses that input in its management
.
One of the first appearances of the notion of radical trust appears in an info graphic outlining the base principles of web 2.0
in Tim O'Reilly
's weblog post "What is Web 2.0" http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html. Radical Trust is listed as the guiding example of trusting the validity of consumer generated media.
This concept is considered to be an underlying assumption of Library 2.0
. The adoption of radical trust by a library would require its management let go of some of its control over the library and building an organization without an end result in mind. (Harris, 2006). The direction a library would take would be based on input provided by people through online communities. These changes in the organization may merely be anecdotal in nature, making this method of organization management a dramatically distinct from data-based or evidence management.
In marketing, Collin Douma further describes the notion of radical trust in the article "Radical Trust" http://www.radicaltrust.ca/wp-content/uploads/2007/10/radical_trust.pdf August 28, 2006 Marketing Magazine (Canada
) as a key mindset required for marketers and advertisers to enter the social media marketing space. Conventional marketing dictates and maintains control of messages to cause the greatest persuasion in consumer decisions. Given the proliferation of peer-to-peer
consumer reviews and other social media platforms that enable consumer generated media, marketing agencies can no longer control the skew of that information. Marketers who are creating and participating in online platforms to facilitate conversation are radically trusting the consumer to build the brand based on the experience that is most relevant to them.
The expression 'radical trust' has also been used in a religious context. (Schertz, 2007)
Organization
An organization is a social group which distributes tasks for a collective goal. The word itself is derived from the Greek word organon, itself derived from the better-known word ergon - as we know `organ` - and it means a compartment for a particular job.There are a variety of legal types of...
, including government
Government
Government refers to the legislators, administrators, and arbitrators in the administrative bureaucracy who control a state at a given time, and to the system of government by which they are organized...
, library
Library
In a traditional sense, a library is a large collection of books, and can refer to the place in which the collection is housed. Today, the term can refer to any collection, including digital sources, resources, and services...
, business
Business
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...
, religion
Religion
Religion is a collection of cultural systems, belief systems, and worldviews that establishes symbols that relate humanity to spirituality and, sometimes, to moral values. Many religions have narratives, symbols, traditions and sacred histories that are intended to give meaning to life or to...
and museum
Museum
A museum is an institution that cares for a collection of artifacts and other objects of scientific, artistic, cultural, or historical importance and makes them available for public viewing through exhibits that may be permanent or temporary. Most large museums are located in major cities...
, has in collaboration and empowerment within online communities
Virtual community
A virtual community is a social network of individuals who interact through specific media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals...
. Specifically, it pertains to the use of blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
s, wiki
Wiki
A wiki is a website that allows the creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or a WYSIWYG text editor. Wikis are typically powered by wiki software and are often used collaboratively by multiple users. Examples include...
and online social networking
Social network service
A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service consists of a representation of each user , his/her social...
platforms by organizations to cultivate relationships with an online community that then can provide feedback and direction for the organization's interest. The organization 'trusts' and uses that input in its management
Management
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...
.
One of the first appearances of the notion of radical trust appears in an info graphic outlining the base principles of web 2.0
Web 2.0
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...
in Tim O'Reilly
Tim O'Reilly
Tim O'Reilly is the founder of O'Reilly Media and a supporter of the free software and open source movements.-Life and career:...
's weblog post "What is Web 2.0" http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html. Radical Trust is listed as the guiding example of trusting the validity of consumer generated media.
This concept is considered to be an underlying assumption of Library 2.0
Library 2.0
Library 2.0 is a loosely defined model for a modernized form of library service that reflects a transition within the library world in the way that services are delivered to users....
. The adoption of radical trust by a library would require its management let go of some of its control over the library and building an organization without an end result in mind. (Harris, 2006). The direction a library would take would be based on input provided by people through online communities. These changes in the organization may merely be anecdotal in nature, making this method of organization management a dramatically distinct from data-based or evidence management.
In marketing, Collin Douma further describes the notion of radical trust in the article "Radical Trust" http://www.radicaltrust.ca/wp-content/uploads/2007/10/radical_trust.pdf August 28, 2006 Marketing Magazine (Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
) as a key mindset required for marketers and advertisers to enter the social media marketing space. Conventional marketing dictates and maintains control of messages to cause the greatest persuasion in consumer decisions. Given the proliferation of peer-to-peer
Peer-to-peer
Peer-to-peer computing or networking is a distributed application architecture that partitions tasks or workloads among peers. Peers are equally privileged, equipotent participants in the application...
consumer reviews and other social media platforms that enable consumer generated media, marketing agencies can no longer control the skew of that information. Marketers who are creating and participating in online platforms to facilitate conversation are radically trusting the consumer to build the brand based on the experience that is most relevant to them.
The expression 'radical trust' has also been used in a religious context. (Schertz, 2007)