REWE is a supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...
chain in Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
and part of the Cologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...
-based REWE Group
REWE Group is a diversified retail and tourism group based in Germany. Its current turnover is around 50.91 billion euros. It operates in 14 European countries and employs over 325,000 people in its trading and travel divisions.- Trading :...
. REWE have more than 15,000 stores and 211,000 employees world wide.
Their catchphrase is "Jeden Tag ein bisschen besser." (English
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
: A little better every day.)
Their own store brand
Store brands are a line of products sold by a retailer under a single marketing identity. They bear a similarity to the concept of House brands, Private label brands in the United States, own brands in the UK, and home brands in Australia and generic brands...
products are branded as "ja!" and as "REWE".