Quigo
Encyclopedia
Quigo Technologies, Inc. was a privately owned search engine
marketing
company headquartered in New York City
. Founded in Israel in 2000 by Yaron Galai and Oded Itzhak, it developed proprietary search solutions for the online contextual advertising
it offered through its two products: AdSonar and FeedPoint.
Since 2005 it had steadily been gaining a market share of the $2 billion contextual advertising market controlled by Google
AdSense
and Yahoo!
. With its transparent and client-controlled business process, "its growing success has apparently persuaded Google that it has to change the way it sells the sponsored link ads in the future."
Quigo was acquired by AOL
in December 2007 for $363M. Quigo now operates under the name of Advertising.com Sponsored Listings.
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...
marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
company headquartered in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. Founded in Israel in 2000 by Yaron Galai and Oded Itzhak, it developed proprietary search solutions for the online contextual advertising
Contextual advertising
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers...
it offered through its two products: AdSonar and FeedPoint.
Since 2005 it had steadily been gaining a market share of the $2 billion contextual advertising market controlled by Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
AdSense
AdSense
Google AdSense which is a program run by Google Inc. allows publishers in the Google Network of content sites to automatically serve text, image, video, and rich media adverts that are targeted to site content and audience. These adverts are administered, sorted, and maintained by Google, and they...
and Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
. With its transparent and client-controlled business process, "its growing success has apparently persuaded Google that it has to change the way it sells the sponsored link ads in the future."
Quigo was acquired by AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
in December 2007 for $363M. Quigo now operates under the name of Advertising.com Sponsored Listings.