Quely
Encyclopedia
Quely is a family-run company founded in Majorca, Spain
, in 1853 that manufactures biscuit
s, baked goods, and chocolate coated products.
today.
Jaime Doménech Borrás purchased land in 1934 to construct the first factory building, but production was delayed by the outbreak of the Spanish Civil War
in 1936. It was 1940 before he was able to order all the necessary equipment. World War II
caused further challenges, with the stonework oven being constructed during the war. After the death of Jaime Doménech in 1947, his sons, Jaime and Gabriel, completed his work, with the factory going into production in the following decade. Under the name "Quely" (the original choice of "Cor de Mallorca" unavailable due to then legal challenges), the biscuits became successful in the Mallorcan market during the 1960s.
In 1970, it became a public limited company
as Quely, S.A. Since then, the company has modernized and expanded, with the entire factory being rebuilt after a fire in 1993 destroyed the building, machinery, and installations. Today, the company is still entirely Mallorcan and run by the family.
became the international ambassador for Quely.
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, in 1853 that manufactures biscuit
Biscuit
A biscuit is a baked, edible, and commonly flour-based product. The term is used to apply to two distinctly different products in North America and the Commonwealth Nations....
s, baked goods, and chocolate coated products.
History
Quely biscuits date back to the 18th century to sailing companies who required food that could be stored for long periods of time. The oven in Can Guixe that produced these biscuits in the 19th century can still been seen in IncaInca, Spain
Inca is a town on the Spanish island of Majorca. The population of the municipality is 25,900 in an area of 58.4 km².There is a junction station Majorca rail network with trains to Palma, the island's capital, to Sa Pobla, and to Manacor....
today.
Jaime Doménech Borrás purchased land in 1934 to construct the first factory building, but production was delayed by the outbreak of the Spanish Civil War
Spanish Civil War
The Spanish Civil WarAlso known as The Crusade among Nationalists, the Fourth Carlist War among Carlists, and The Rebellion or Uprising among Republicans. was a major conflict fought in Spain from 17 July 1936 to 1 April 1939...
in 1936. It was 1940 before he was able to order all the necessary equipment. World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
caused further challenges, with the stonework oven being constructed during the war. After the death of Jaime Doménech in 1947, his sons, Jaime and Gabriel, completed his work, with the factory going into production in the following decade. Under the name "Quely" (the original choice of "Cor de Mallorca" unavailable due to then legal challenges), the biscuits became successful in the Mallorcan market during the 1960s.
In 1970, it became a public limited company
Public limited company
A public limited company is a limited liability company that sells shares to the public in United Kingdom company law, in the Republic of Ireland and Commonwealth jurisdictions....
as Quely, S.A. Since then, the company has modernized and expanded, with the entire factory being rebuilt after a fire in 1993 destroyed the building, machinery, and installations. Today, the company is still entirely Mallorcan and run by the family.
Marketing
As of January 2010, native Mallorcan tennis star, Rafael NadalRafael Nadal
Rafael "Rafa" Nadal Parera is a Spanish professional tennis player and a former World No. 1. , he is ranked No. 2 by the Association of Tennis Professionals...
became the international ambassador for Quely.