Purex (Laundry detergent)
Encyclopedia
Purex is the brand name of a popular laundry detergent
in the United States
, Canada
and other countries. It is manufactured by the US-based Dial Corporation division of Germany's Henkel
Corporation. Purex is one of the most widely used laundry detergents in North America. It takes its name from a sister product, Purex bleach, which was a widely popular competitor to Clorox
bleach.
In 1982 Purex Industries was acquired in a leveraged buyout
by Gibbons, Green and van Amerongen Ltd., the predecessor of Leonard Green & Partners
. In 1985, the Purex household and consumer product lines wereas acquired by The Dial Corporation consumer business.
Laundry detergent
Laundry detergent, or washing powder, is a substance that is a type of detergent that is added for cleaning laundry. In common usage, "detergent" refers to mixtures of chemical compounds including alkylbenzenesulfonates, which are similar to soap but are less affected by "hard water." In most...
in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
and other countries. It is manufactured by the US-based Dial Corporation division of Germany's Henkel
Henkel
Henkel AG & Co. KGaA is an multinational company headquartered in Düsseldorf, Germany.The company operates in three business areas: Home Care , Personal Care ,...
Corporation. Purex is one of the most widely used laundry detergents in North America. It takes its name from a sister product, Purex bleach, which was a widely popular competitor to Clorox
Clorox
The Clorox Company is a US-based manufacturer of various food and chemical products based in Oakland, California, which is best known for its bleach product, Clorox.- History :...
bleach.
In 1982 Purex Industries was acquired in a leveraged buyout
Leveraged buyout
A leveraged buyout occurs when an investor, typically financial sponsor, acquires a controlling interest in a company's equity and where a significant percentage of the purchase price is financed through leverage...
by Gibbons, Green and van Amerongen Ltd., the predecessor of Leonard Green & Partners
Leonard Green & Partners
Leonard Green & Partners is a private equity firm specializing in leveraged buyout transactions, particularly of middle market companies. As of 2010, the firm had with approximately $9 billion in assets under management....
. In 1985, the Purex household and consumer product lines wereas acquired by The Dial Corporation consumer business.