Pure Dance
Encyclopedia
Pure Dance was a UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 specialising in dance music
Dance music
Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...

. It broadcast on digital satellite television
Digital television
Digital television is the transmission of audio and video by digital signals, in contrast to the analog signals used by analog TV...

, and by Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

, in Windows Media
Windows Media Audio
Windows Media Audio is an audio data compression technology developed by Microsoft. The name can be used to refer to its audio file format or its audio codecs. It is a proprietary technology that forms part of the Windows Media framework. WMA consists of four distinct codecs...

, RealPlayer
RealPlayer
RealPlayer is a cross-platform media player by RealNetworks that plays a number of multimedia formats including MP3, MPEG-4, QuickTime, Windows Media, and multiple versions of proprietary RealAudio and RealVideo formats.-History:...

 and mp3PRO
Mp3PRO
mp3PRO is an audio compression algorithm that combines the MP3 audio format with spectral band replication compression methods. It claims to achieve transparency at lower bitrates than MP3, resulting in a file nearly half the size of standard MP3...

.

Typical music included trance
Trance music
Trance is a genre of electronic dance music that developed in the 1990s.:251 It is generally characterized by a tempo of between 125 and 150 bpm,:252 repeating melodic synthesizer phrases, and a musical form that builds up and breaks down throughout a track...

, hardcore
Hardcore techno
Hardcore techno is a type of electronic music typified by the rhythmic use of distorted and atonal industrial-like beats and samples...

, old skool, and the very latest straight from the clubs. The channel began falling silent for long periods of time in January 2006, with its website and webstreams going offline. It was removed from the Sky EPG in March 2006 after having not transmitted any audio for over two weeks. Its website directs viewers to watch Rapture TV
Rapture TV
Rapture TV was a previously free-to-air satellite television station operated from the United Kingdom, founded in 1997...

in the time being, with the station going to be "back soon".

At the end of June 2006, a forum appeared on the Pure Dance website. At time of writing there is no explanation as to the future of Pure Dance, but it looks like it may return in one form or another shortly.

Presenters

Warren Street, Matt Forest, Ryan Morrison, Ben & Nixxi, Stu Allan, Billy Bunter, Slipmatt, Lisa Lashes, Agnelli & Nelson, Warp Brothers

The Reasons behind the station's closure

Digital radio station is put up for sale

The management of digital dance music radio station Pure Dance today said that, following a board meeting on Tuesday 22 November 2005, they have decided to put the station up for sale.

Pure Dance was launched in June 2004 on the Sky Digital service, and since then has steadily built a regular audience of nearly one million listeners every month, primarily in the 16-30 year old age group. The station plays a blend of presenter-led commercial dance music by day, with specialist DJs from all genres of dance music broadcasting during the evenings and weekends. Since launch, it has assembled a phenomenal team of big name DJs from the dance music scene, including Stu Allan, Slipmatt, Brisk & Ham (Hardcore), Defected (House), Agnelli & Nelson, Matt Darey, AJ Gibson, Solarstone (Trance), Billy Daniel Bunter (Old Skool), and others.

Pure Dance has also played an active part in the dance music scene, having been a major supporter of Uniting Nations - who later went on to have a top 10 hit with 'Out Of Touch', and has teamed up with the likes of Ministry of Sound, EMI/Positiva, Nukleuz, Warner, and Hed Kandi to assist with and extend their product launches and branding to their target audience.

The website, at www.puredance.co.uk, now gets over 100,000 unique visitors and in excess of 3 million page impressions every month. In addition, through their partnership with leading mobile messaging operator SendMyTxt, Pure Dance has launched a whole array of interactive SMS text message-based services to allow their listeners to become a more integral part of the broadcast.

Managing Director, Alex Kinch, comments: "Since launching Pure Dance in June 2004, we've been blown away by the level of support - both from the industry and the general public. We've become the number one destination for the latest dance music, sometimes months ahead of release date, and with our fantastic line-up of specialist big-name DJs we are the only radio station in the UK to throw its full weight behind the dance music scene."

He continues: "Pure Dance was initially funded by personal investment from myself and my fellow directors and shareholders, and we've carried it through from its launch to the present day. However, in order to continue our expansion onto other digital platforms like DAB and Freeview, and to bring the station to a wider audience via advertising and more promotion, we need to seek additional funding and resources. It's with regret that we've had to make the decision to put Pure Dance up for sale. As one of the few remaining independent radio operators in the UK, it makes sense with the current climate of consolidation and mergers in the industry to allow another party to continue the great work that we've achieved in the last 18 months".
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