The Independent Book Publishers Association (formerly PMA, Publishers Marketing Association) is a trade association

Trade association

A trade association, also known as an industry trade group, business association or sector association, is an organization founded and funded by businesses that operate in a specific industry...

 of independent publishers founded in 1983. With more than 3000 members, it is the largest association of independent publishers in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. IBPA assists in marketing the membership's titles to the trade (bookstores, libraries, reviewers) by sharing the cost of marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 programs, offers educational programming to help publishers understand all aspects of the business and acts as an industry advocate for its members. IBPA hosts the Benjamin Franklin Awards and presents the yearly Publishing University, a two-day program of more than 50 seminars to educate both new and experienced publishers.

External links

• http://www.ibpa-online.org/
• http://www.thebenjaminfranklinawards.com/
• http://beyondthebookcast.com/category/podcasts/ibpa/
• http://www.publishersweekly.com/article/CA6657269.html