Provogue is a Mumbai based Indian company incorporated on November 11, 1997 as Acme Clothing Private Limited. The brand Provogue was launched in March 1998 and is currently one of the biggest retail apparel brands in India based in based Mumbai

Mumbai

Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

. As of March 31, 2009, Provogue fashions and accessories were available across 126 Provogue stores and 110 shop-in shops

They have a subsidiary called Prozone which recently got funded from Liberty International. Prozone is a chain of malls initiated by provogue. The first shopping mall is scheduled for launch in May 2010. After the launch, Prozone mall in Aurangabad will be one of the largest mall in the country in terms of size and Gross Leasable Area.

Mukesh Ambani

Mukesh Ambani

Mukesh Dhirubhai Ambani is an Indian business magnate. He is the chairman and managing director of Indian conglomerate Reliance Industries, the largest private sector enterprise in India listed in Fortune 500 magazine. His personal stake in Reliance Industries is 48%...

 an Indian business magnate

Business magnate

A business magnate, sometimes referred to as a capitalist, czar, mogul, tycoon, baron, oligarch, or industrialist, is an informal term used to refer to an entrepreneur who has reached prominence and derived a notable amount of wealth from a particular industry .-Etymology:The word magnate itself...

 and chairman of Indian conglomerate Reliance Industries

Reliance Industries

Reliance Industries Limited is an Indian conglomerate company headquartered at Mumbai, India. The company operates through three business segments: petrochemicals, refining, and oil and gas, other segment of the company includes textile, retail business, special economic zone development and...

 buys Provogue shirts often, so the company makes shirts in his size in various colours..

Sponsorship

Provogue started by sponsoring sports teams. Provogue is the official clothing sponsor of Kings XI Punjab

Kings XI Punjab

Kings XI Punjab is a cricket franchise based in Mohali, Punjab in the Indian Premier League. For the IPL3, an additional venue has been chosen at Dharamsala.-Franchise History:...

 in the Indian Premier League

Indian Premier League

The Indian Premier League is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India , headquartered in Mumbai, and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league's Chairman and Commissioner...

 and the official sponsor for clothing of all the teams in Indian cricket league

Indian Cricket League

The Indian Cricket League was a private cricket league funded by Zee Entertainment Enterprises that operated between 2007 and 2009 in India...

.

Currently Hrithik Roshan is the brand ambassador for Provogue. Mahesh Babu is the brand ambassador for South India.

Recognitions

The Brand Trust Report

The Brand Trust Report

The Brand Trust Report, India Study, 2011 is published by Trust Research Advisory . The book is a result of a syndicated primary research on Brand Trust that generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted in 9 cities TRA’s study partners in...

listed Provogue in the top 100 Most Trusted brands of India published by Trust Research Advisory in 2011.