Produce Marketing Association
Encyclopedia
The Produce Marketing Association (PMA) is a global trade association
Trade association
A trade association, also known as an industry trade group, business association or sector association, is an organization founded and funded by businesses that operate in a specific industry...

 whose 2200 members represent the full supply chain
Supply chain
A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources, raw materials and components into a finished product that is delivered to...

 of the produce
Produce
Produce is a generalized term for a group of farm-produced goods and, not limited to fruits and vegetables . More specifically, the term "produce" often implies that the products are fresh and generally in the same state as where they were harvested. In supermarkets the term is also used to refer...

 and mass-market floral industry, from seed producer to supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

 or foodservice
Foodservice
Food Service or catering industry defines those businesses, institutions, and companies responsible for any meal prepared outside the home...

outlet. It was founded in 1949. Mike O'Brien of Schnucks Markets in St. Louis, MO is the current chairman of the board of directors. The staff President and CEO is Bryan Silbermann, CAE. PMA sponsors an annual convention and exposition called Fresh Summit. The 2011 event will be held in Atlanta, GA on October 14-17.

An affiliate of the PMA, the PMA Foundation for Industry Talent provides programs to attract, develop and retain employees to the produce industry.
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