Price Chopper was part of the Woolworths New Zealand Supermarket Group

Woolworths Supermarkets (New Zealand)

Woolworths is a New Zealand supermarket chain and a unit of Woolworths Limited.- 1929 - 1979 Woolworths :Founded in 1929 by Percy Christmas, the chain was separated from the parent company Woolworths Limited in Australia and was called Woolworths New Zealand...

, their brands included: Woolworths

Woolworths Supermarkets (New Zealand)

Woolworths is a New Zealand supermarket chain and a unit of Woolworths Limited.- 1929 - 1979 Woolworths :Founded in 1929 by Percy Christmas, the chain was separated from the parent company Woolworths Limited in Australia and was called Woolworths New Zealand...

, Big Fresh

Big Fresh

Big Fresh was opened in 1988 with its first store in Mount Wellington Auckland. Big Fresh offered a wide range of fresh foods, discount groceries in large market-style store. The concept for Big Fresh was based on a Farmers Market with their focus being on their extensive range of fresh foods...

 and Price Chopper.

History

The Price Chopper format evolved as a discounter with a limited fresh foods offer in 1987. This enabled Woolworths to keep its smaller stores open and ensure these sites were not taken over by competitors.

Price Chopper offered one of the best values in the supermarket industry. Their stores were centrally located in small towns and metro areas with no discount supermarkets, the stores had the same modern technology of larger supermarket chains.

Price Chopper offered customers the best of both worlds. A small hometown grocery store with all the modern conveniences and price discounting of a major chain.

On the 12th April 2004, the Price Chopper brand ceased to operate within New Zealand. Many of the stores were converted to Countdown or Woolworths stores.

Price Chopper New Zealand were not related to either of the US chains, or one in Canada.

Generic products

The Price Chopper Chain had a high focus on the Woolworths New Zealand Supermarket Group

Woolworths Supermarkets (New Zealand)

Woolworths is a New Zealand supermarket chain and a unit of Woolworths Limited.- 1929 - 1979 Woolworths :Founded in 1929 by Percy Christmas, the chain was separated from the parent company Woolworths Limited in Australia and was called Woolworths New Zealand...

 corporate brands, No Frills and First Choice

No Frills

No Frills is was originally used with Franklins

Franklins

Franklins is a discount supermarket chain selling packaged groceries and perishables throughout New South Wales, Australia. It owns the No Frills brand of generic products, promoted by their mascot, "Red Sock". It is known as "Australia's Original Discount Grocer"...

 Australia as their generic range of products, with their ties to Dairy Farm International Holdings

Dairy Farm International Holdings

Dairy Farm International Holdings Limited is a retail company in Asia, with a legal base in Bermuda. A member of the Jardine Matheson Group, it is a leading pan-Asian retailer which processes food, wholesales food and personal hygiene products in the Pacific region and in China. Jardine Strategic,...

 the No Frills product was launched into the Woolworths New Zealand Supermarket Group

Woolworths Supermarkets (New Zealand)

Woolworths is a New Zealand supermarket chain and a unit of Woolworths Limited.- 1929 - 1979 Woolworths :Founded in 1929 by Percy Christmas, the chain was separated from the parent company Woolworths Limited in Australia and was called Woolworths New Zealand...

 and had a huge success with the Price Chopper

Price Chopper (New Zealand)

Price Chopper was part of the Woolworths New Zealand Supermarket Group, their brands included: Woolworths, Big Fresh and Price Chopper.- History :The Price Chopper format evolved as a discounter with a limited fresh foods offer in 1987...

 and Big Fresh brands

Originally, the No Frills brand was only used for its peanut butter, honey and potato chips but expanded its range to more than 800 products in packaged groceries and perishables.

First Choice

First Choice was another generic range of products Woolworths New Zealand Supermarket Group

Woolworths Supermarkets (New Zealand)

Woolworths is a New Zealand supermarket chain and a unit of Woolworths Limited.- 1929 - 1979 Woolworths :Founded in 1929 by Percy Christmas, the chain was separated from the parent company Woolworths Limited in Australia and was called Woolworths New Zealand...

 had sold. Launched in 1998, it was developed to provide an alternative to the leading brands and have products with quality equal to or better than the leading brands. The products didn't just have the quality but also had prices that were anywhere between 10-15% cheaper than the national brands.

First Choice had over 600 different products and new products were continually being developed everyday. The brand did not survive for long though and by the time Dairy Farm International Holdings

Dairy Farm International Holdings

Dairy Farm International Holdings Limited is a retail company in Asia, with a legal base in Bermuda. A member of the Jardine Matheson Group, it is a leading pan-Asian retailer which processes food, wholesales food and personal hygiene products in the Pacific region and in China. Jardine Strategic,...

 exited the company in 2002 when it was brought by Progressive Enterprises

Progressive Enterprises

Progressive Enterprises Limited is an Australian owned company operating in New Zealand, and a subsidiary of the Australian retail group Woolworths Limited....