Big Fresh
Encyclopedia
Big Fresh was opened in 1988 with its first store in Mount Wellington Auckland. Big Fresh offered a wide range of fresh foods, discount groceries in large market-style store. The concept for Big Fresh was based on a Farmers Market with their focus being on their extensive range of fresh foods. The stores offered entertainment for the family with their singing and dancing characters throughout the store. Big Fresh had a number of initiatives that made their stores unique from the dancing characters to the Popcorn Club for the children.
The Big Fresh concept became popular throughout New Zealand and the chain expanded throughout the country, with its links to Woolworths New Zealand Supermarket Group
and Dairy Farm International Holdings
who also owned the Franklins
Supermarkets in Australia the brand was launched into the Australian market under the brand Franklins Big Fresh. For a brief period the Big Fresh brand in New Zealand was changed to Franklins at Big Fresh using the same slogan as Franklins in Australia "More in your trolley for less"
On 14 July 2003, the Big Fresh brand ceased to operate within New Zealand. The stores were converted to Countdown or Woolworths, or shut down altogether.
home brand products, No Frills and First Choice
Australia as their generic range of products, with their ties to Dairy Farm International Holdings
the No Frills product was launched into the Woolworths New Zealand Supermarket Group
and had a huge success with the Price Chopper
and Big Fresh brands. Originally, the No Frills brand was only used for its peanut butter, honey and potato chips but expanded its range to more than 800 products in packaged groceries and perishables.
had sold. Launched in 1998, it was developed to provide an alternative to the leading brands and have products with quality equal to or better than the leading brands. The products didn't just have the quality but also had prices that were anywhere between 10-15% cheaper than the national brands.
First Choice had over 600 different products and new products were continually being developed everyday.
Both brands were dropped by Progressive Enterprises
when Dairy Farm International Holdings
exited the company in 2002.
The Big Fresh concept became popular throughout New Zealand and the chain expanded throughout the country, with its links to Woolworths New Zealand Supermarket Group
Woolworths Supermarkets (New Zealand)
Woolworths is a New Zealand supermarket chain and a unit of Woolworths Limited.- 1929 - 1979 Woolworths :Founded in 1929 by Percy Christmas, the chain was separated from the parent company Woolworths Limited in Australia and was called Woolworths New Zealand...
and Dairy Farm International Holdings
Dairy Farm International Holdings
Dairy Farm International Holdings Limited is a retail company in Asia, with a legal base in Bermuda. A member of the Jardine Matheson Group, it is a leading pan-Asian retailer which processes food, wholesales food and personal hygiene products in the Pacific region and in China. Jardine Strategic,...
who also owned the Franklins
Franklins
Franklins is a discount supermarket chain selling packaged groceries and perishables throughout New South Wales, Australia. It owns the No Frills brand of generic products, promoted by their mascot, "Red Sock". It is known as "Australia's Original Discount Grocer"...
Supermarkets in Australia the brand was launched into the Australian market under the brand Franklins Big Fresh. For a brief period the Big Fresh brand in New Zealand was changed to Franklins at Big Fresh using the same slogan as Franklins in Australia "More in your trolley for less"
On 14 July 2003, the Big Fresh brand ceased to operate within New Zealand. The stores were converted to Countdown or Woolworths, or shut down altogether.
Generic products
The Big Fresh Chain had a high focus on the Woolworths New Zealand Supermarket GroupWoolworths Supermarkets (New Zealand)
Woolworths is a New Zealand supermarket chain and a unit of Woolworths Limited.- 1929 - 1979 Woolworths :Founded in 1929 by Percy Christmas, the chain was separated from the parent company Woolworths Limited in Australia and was called Woolworths New Zealand...
home brand products, No Frills and First Choice
No Frills
No Frills is was originally used with FranklinsFranklins
Franklins is a discount supermarket chain selling packaged groceries and perishables throughout New South Wales, Australia. It owns the No Frills brand of generic products, promoted by their mascot, "Red Sock". It is known as "Australia's Original Discount Grocer"...
Australia as their generic range of products, with their ties to Dairy Farm International Holdings
Dairy Farm International Holdings
Dairy Farm International Holdings Limited is a retail company in Asia, with a legal base in Bermuda. A member of the Jardine Matheson Group, it is a leading pan-Asian retailer which processes food, wholesales food and personal hygiene products in the Pacific region and in China. Jardine Strategic,...
the No Frills product was launched into the Woolworths New Zealand Supermarket Group
Woolworths Supermarkets (New Zealand)
Woolworths is a New Zealand supermarket chain and a unit of Woolworths Limited.- 1929 - 1979 Woolworths :Founded in 1929 by Percy Christmas, the chain was separated from the parent company Woolworths Limited in Australia and was called Woolworths New Zealand...
and had a huge success with the Price Chopper
Price Chopper (New Zealand)
Price Chopper was part of the Woolworths New Zealand Supermarket Group, their brands included: Woolworths, Big Fresh and Price Chopper.- History :The Price Chopper format evolved as a discounter with a limited fresh foods offer in 1987...
and Big Fresh brands. Originally, the No Frills brand was only used for its peanut butter, honey and potato chips but expanded its range to more than 800 products in packaged groceries and perishables.
First Choice
First Choice was another generic range of products Woolworths New Zealand Supermarket GroupWoolworths Supermarkets (New Zealand)
Woolworths is a New Zealand supermarket chain and a unit of Woolworths Limited.- 1929 - 1979 Woolworths :Founded in 1929 by Percy Christmas, the chain was separated from the parent company Woolworths Limited in Australia and was called Woolworths New Zealand...
had sold. Launched in 1998, it was developed to provide an alternative to the leading brands and have products with quality equal to or better than the leading brands. The products didn't just have the quality but also had prices that were anywhere between 10-15% cheaper than the national brands.
First Choice had over 600 different products and new products were continually being developed everyday.
Both brands were dropped by Progressive Enterprises
Progressive Enterprises
Progressive Enterprises Limited is an Australian owned company operating in New Zealand, and a subsidiary of the Australian retail group Woolworths Limited....
when Dairy Farm International Holdings
Dairy Farm International Holdings
Dairy Farm International Holdings Limited is a retail company in Asia, with a legal base in Bermuda. A member of the Jardine Matheson Group, it is a leading pan-Asian retailer which processes food, wholesales food and personal hygiene products in the Pacific region and in China. Jardine Strategic,...
exited the company in 2002.