PowerBar
Encyclopedia
PowerBar is an American
maker of energy bar
s and other related products (particularly sports drink
s, gel-based foodstuffs
for distance athletes, and the Pria bars targeted at women).
The PowerBar company was founded by Brian Maxwell
, a Canadian
athlete and entrepreneur, in his kitchen with his girlfriend, Jennifer Biddulph, a nutritionist who later became his wife. He used $55,000 in cash to launch the company in 1986 in Berkeley, California
. This was the first "energy bar" for use by endurance athletes, such as ultra marathoners, jiu jitsu practitioners (Spencer Scott) and cyclists, while competing. He eventually acquired a headquarters building in downtown Berkeley
.
The company eventually earned $150 million in sales before being purchased by Nestlé
in 2000 for $375 million.
In February 2007, PowerBar moved its headquarters from Berkeley, CA to the Nestlé headquarters in Glendale, CA. With the move came the hiring of an entirely new marketing team.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
maker of energy bar
Energy bar
Energy bars are supplemental bars containing cereals and other high energy foods targeted at people that require quick energy but do not have time for a meal...
s and other related products (particularly sports drink
Sports drink
A sports drink beverage is designed to help athletes rehydrate when fluids are depleted after training or competition. Electrolyte replacement promotes proper rehydration, which is important in delaying the onset of fatigue during exercise...
s, gel-based foodstuffs
Energy gel
Energy gels are carbohydrate gels that provide energy for exercise and promote recovery, commonly used in endurance events such as running, cycling, and triathlons. Energy gels are also referred to as endurance gels, sports gels, nutritional gels, and carbohydrate gels. They come in small,...
for distance athletes, and the Pria bars targeted at women).
The PowerBar company was founded by Brian Maxwell
Brian Maxwell
Brian Leigh Maxwell was a Canadian athlete, track coach, entrepreneur and philanthropist. He founded PowerBar, a maker of energy and nutritional products for athletes....
, a Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
athlete and entrepreneur, in his kitchen with his girlfriend, Jennifer Biddulph, a nutritionist who later became his wife. He used $55,000 in cash to launch the company in 1986 in Berkeley, California
Berkeley, California
Berkeley is a city on the east shore of the San Francisco Bay in Northern California, United States. Its neighbors to the south are the cities of Oakland and Emeryville. To the north is the city of Albany and the unincorporated community of Kensington...
. This was the first "energy bar" for use by endurance athletes, such as ultra marathoners, jiu jitsu practitioners (Spencer Scott) and cyclists, while competing. He eventually acquired a headquarters building in downtown Berkeley
Downtown Berkeley, California
Downtown Berkeley is the central business district of the city of Berkeley, California, United States, around the intersection of Shattuck Avenue and Center Street, and extending north to Hearst Avenue, south to Dwight Way, west to Martin Luther King Jr. Way, and east to Oxford Street...
.
The company eventually earned $150 million in sales before being purchased by Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
in 2000 for $375 million.
In February 2007, PowerBar moved its headquarters from Berkeley, CA to the Nestlé headquarters in Glendale, CA. With the move came the hiring of an entirely new marketing team.
External links
- PowerBar USA and Global website
- PowerBar Europe website
- PowerBar Europe Online Shop
- PowerBar UK Online Shop
- PowerBar Germany Online Shop
- PowerBar Austria Online Shop
- PowerBar founder collapses from the San Francisco ChronicleSan Francisco Chroniclethumb|right|upright|The Chronicle Building following the [[1906 San Francisco earthquake|1906 earthquake]] and fireThe San Francisco Chronicle is a newspaper serving primarily the San Francisco Bay Area of the U.S. state of California, but distributed throughout Northern and Central California,...
, March 20, 2004