Pou Sheng International
Encyclopedia
Pou Sheng International Limited , or Pou Sheng International, is a sportswear
retailer in Mainland China
under the brand
of YY Sports. In 2008, Pou Sheng International was spinned off from its parent company
, Yue Yuen Industrial Holdings
, and listed on the Hong Kong Stock Exchange
with its IPO price of HK$2.93 per share
. Its brand
portfolio of footwear as Nike
, Adidas
, Li Ning, Kappa
, Reebok
, PUMA
, Converse, Hush Puppies
, Nautica, Wolverine
and Umbro
.
Sportswear
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons....
retailer in Mainland China
Mainland China
Mainland China, the Chinese mainland or simply the mainland, is a geopolitical term that refers to the area under the jurisdiction of the People's Republic of China . According to the Taipei-based Mainland Affairs Council, the term excludes the PRC Special Administrative Regions of Hong Kong and...
under the brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of YY Sports. In 2008, Pou Sheng International was spinned off from its parent company
Parent company
A parent company is a company that owns enough voting stock in another firm to control management and operations by influencing or electing its board of directors; the second company being deemed as a subsidiary of the parent company...
, Yue Yuen Industrial Holdings
Yue Yuen Industrial Holdings
Yue Yuen Industrial Holdings Limited is the footwear manufacturer headquartered in Hong Kong and established by its Taiwanese parent company, Pou Chen Group. It is the largest branded athletic and casual footwear manufacturer in the world...
, and listed on the Hong Kong Stock Exchange
Hong Kong Stock Exchange
The Hong Kong Stock Exchange is a stock exchange located in Hong Kong. It is Asia's third largest stock exchange in terms of market capitalization behind the Tokyo Stock Exchange and the Shanghai Stock Exchange and fifth largest in the world...
with its IPO price of HK$2.93 per share
Share (finance)
A joint stock company divides its capital into units of equal denomination. Each unit is called a share. These units are offered for sale to raise capital. This is termed as issuing shares. A person who buys share/shares of the company is called a shareholder, and by acquiring share or shares in...
. Its brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
portfolio of footwear as Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
, Adidas
Adidas
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...
, Li Ning, Kappa
Kappa (company)
Kappa is an Italian company specialized at the manufacture of sporting clothes and accessories, that started as a sock and underwear manufacturer in 1916 in Turin.-Logo:...
, Reebok
Reebok
Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle...
, PUMA
PUMA AG
Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two...
, Converse, Hush Puppies
Hush Puppies
Hush Puppies is an international brand of contemporary, casual footwear for men, women and children. The shoes have been described as "the classic American brushed-suede shoes with the lightweight crepe sole". A division of Wolverine Worldwide, Hush Puppies is headquartered in Rockford, Michigan...
, Nautica, Wolverine
Wolverine World Wide
Wolverine World Wide is a footwear manufacturer. They have their own brand, Wolverine Boots and Shoes, and also make footwear for other companies, such as Caterpillar and Harley-Davidson. Wolverine also makes shoes and boots for the military...
and Umbro
Umbro
Umbro is an English sportswear and football equipment supplier based in Cheadle, Greater Manchester, England. The company is now part of Nike. Umbro designs, sources, and markets sport-related apparel, footwear, and equipment...
.