Poiana (brand)
Encyclopedia
Poiâna is a Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

n chocolate brand owned by Kraft Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

. The brand originates from a chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 company that was based in Braşov
Brasov
Brașov is a city in Romania and the capital of Brașov County.According to the last Romanian census, from 2002, there were 284,596 people living within the city of Brașov, making it the 8th most populated city in Romania....

. In 1994 this company then known as "Poiana – Produse Zaharoase S.A" was bought by Kraft Foods. In 2009 Kraft Foods closed production in Braşov and consolidated production in another unit outside Romania, with the loss of 440 jobs.
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