Plum district
Encyclopedia
Plum District is a group buying website that focuses on mothers
Mother
A mother, mum, mom, momma, or mama is a woman who has raised a child, given birth to a child, and/or supplied the ovum that grew into a child. Because of the complexity and differences of a mother's social, cultural, and religious definitions and roles, it is challenging to specify a universally...

 and their buying power. The company is headquartered in San Francisco and offers deals in North America as a 'Everywhere Deal' and in local markets including San Francisco, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

, Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, and Seattle.

In March 2011, the company was selected by Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 as one of nine partners in its daily deal business.

In July 2011, Soleil Moon Frye joined Plum District's Board. Moon Fyre, best known from her childhood role as Punky Brewster
Punky Brewster
Punky Brewster was an American sitcom about a girl named Punky Brewster being raised by her foster parent...

, has over 1.4 million followers on twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

, and 100,000 Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 fans. She joined Kleiner Perkins Partner Aileen Lee, entrepreneur Steve Goodman, and CEO Megan Gardner on the Board.

Funding

Plum District received $8.5M in funding from Kleiner Perkins Caufield & Byers and General Catalyst Partners
General Catalyst Partners
General Catalyst Partners is a private equity firm focused on venture capital investments in early stage technology-based companies including software, infrastructure software and applied technology businesses. The firm has also includes a growth capital team that focuses on later stage...

, two top U.S venture firms. Previous financing of $2.1M came from a collection of angel investors.

Business Model

Plum District introduces one new deal every day in each of the local markets it serves. The deal is mailed to local and national Plum District subscribers.
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