PlayPhone
Encyclopedia
Mobile phone
A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...
content provider based in San Jose, California
San Jose, California
San Jose is the third-largest city in California, the tenth-largest in the U.S., and the county seat of Santa Clara County which is located at the southern end of San Francisco Bay...
, United States. PlayPhone's main line of business is distributing mobile games, ring tones, wallpaper, videos and other personalized content for mobile phones. PlayPhone also provides subscription-based mobile portals for some of the world's top entertainment companies.
History
Founded in 2003 by Ron Czerny, a Brazilian settled in US, PlayPhone is pioneered the concept of direct-to-consumer mobile content distribution and powered the first off-deck downloads of mobile games in North America.PlayPhone offers a subscription-based service to provide games, ring tones, video tones, and wallpaper for mobile phones, and currently has a library of more than 150 games and thousands of ring tones.
During the two most recent quarters, PlayPhone was one of the top 10 most visited mobile phone entertainment web sites.
In April 2007 PlayPhone and Advaliant (Advaliant is the performance marketing affiliate network division of MediaTrust) won the ad:tech
Ad:tech
ad:tech is an international series of digital advertising and technology conferences and exhibitions for the interactive marketing community. Produced by ad:tech expositions, LLC, ad:tech hosts events in New York, San Francisco, London, New Delhi, Shanghai, Singapore, Sydney, Melbourne and Tokyo...
2007 awards "Best Affiliate Marketing Campaign" of the year.
In May 2008 PlayPhone merged with London-based Pitch Entertainment Group, thus buying themselves a global subscriber base, and a commercial reach far beyond the North American market.
Corporate customers
Playphone powers mobile portals for some of the world's largest entertainment brands, including Wal-MartWal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
, RealNetworks
RealNetworks
RealNetworks, Inc. is a provider of Internet media delivery software and services based in Downtown Seattle, Washington, United States. The company is the creator of RealAudio, a compressed audio format; RealVideo, a compressed video format; RealPlayer, a media player; RealDownloader, a download...
, Lycos
Lycos
Lycos, Inc. is a search engine and web portal established in 1994. Lycos also encompasses a network of email, webhosting, social networking, and entertainment websites.-Corporate history:...
, Sega
Sega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...
, ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
, Bandai
Bandai
is a Japanese toy making and video game company, as well as the producer of a large number of plastic model kits. It is the world's third-largest producer of toys . Some ex-Bandai group companies produce anime and tokusatsu programs...
, EMI Music, I-play, Skyzone Mobile, Cartoon Network
Cartoon Network
Cartoon Network is a name of television channels worldwide created by Turner Broadcasting which used to primarily show animated programming. The channel began broadcasting on October 1, 1992 in the United States....
and Trymedia
Trymedia
Trymedia Systems, Inc. is a division of RealNetworks that provides digital distribution services based on its proprietary ActiveMARK DRM and digital distribution technology. Trymedia is headquartered in San Francisco, with offices in Berkshire and Alicante....
Mobile.