Phuket Beer
Encyclopedia
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
. Tropical Beverage Company (formerly Amarit Synergy Company) began brewing Phuket Beer in 2002; the company also markets hard liquors including vodka
Vodka
Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....
and absinthe
Absinthe
Absinthe is historically described as a distilled, highly alcoholic beverage. It is an anise-flavoured spirit derived from herbs, including the flowers and leaves of the herb Artemisia absinthium, commonly referred to as "grande wormwood", together with green anise and sweet fennel...
in Thailand. In 2005, importer Phuket Beer USA established the Phuket Beer brand in the U.S. Their flagship product is the Phuket lager beer.
Name Origin
The brand's name derives from the island of PhuketPhuket Province
Phuket , formerly known as Thalang and, in Western sources, Junk Ceylon , is one of the southern provinces of Thailand...
, on the Indian Ocean
Indian Ocean
The Indian Ocean is the third largest of the world's oceanic divisions, covering approximately 20% of the water on the Earth's surface. It is bounded on the north by the Indian Subcontinent and Arabian Peninsula ; on the west by eastern Africa; on the east by Indochina, the Sunda Islands, and...
side of southern Thailand. The largest island in Thailand, Phuket was once known for tin mining. Today it is a popular beach resort visited by about three million international tourists every year.
Logo
Phuket Beer's logo features a vibrantly-colored HornbillHornbill
Hornbills are a family of bird found in tropical and subtropical Africa, Asia and Melanesia. They are characterized by a long, down-curved bill which is frequently brightly-colored and sometimes has a casque on the upper mandible. Both the common English and the scientific name of the family...
bird, the company's mascot, with a backdrop of Laem Promthep (Cape Promthep), a well-known landmark on Phuket island. A protected species of Thailand, the Hornbill is indigenous to the southern region of the country and is said to symbolize purity, fertility and loyalty. The bird was selected to represent the company's commitment to brewing pure, quality beer.
History
Phuket Beer was founded in 2002 to produce a premium regional beer that reflected the spirit and lifestyle of Phuket island. Tropical Beverage Company started producing it that year at a Bangkok brewery. Since 2005 the production has been managed by the brewing team of the San Miguel Brewery in Thailand, under supervision of Tropical Beverage Company.Phuket Lager Beer has a 5% alcohol-by-volume(AVB) and 21 International Bitterness Units (IBU). Made with premium ingredients including German hops, it is an all-natural beer with no additive or preservatives, and, thus, has an average shelf life of approximately one year. Small quantities of jasmine rice are added during the brewing process to enhance the beer's smoothness and aroma. The brewery produces in small batches every two to three months to ensure freshness. The beverage is available in 330 ml cans and 330 ml bottles.
Distribution
A premium beer, Phuket Lager is available at select upscale hotels, restaurants and bars in Thailand. It is distributed in the following nine states in the U.S.: Arizona, California, Illinois, Indiana, Wisconsin, Florida, Pennsylvania, Alabama, and Virginia. It can also be found in Australia, Canada, Denmark, Germany, Ireland, Japan, Netherlands, Northern Ireland, Singapore, Spain, South Africa and the United Kingdom.Beer production capacity is approximately 50 million liters per year.
Honors
Phuket Lager received the first gold medal ever for a beer from Thailand at the 2006 Monde SelectionMonde Selection
Monde Selection, created in 1961, is an international and independent quality institute located in Brussels, that tastes and tests consumer products in order to grant them a renowned Quality Label...
Awards. Following this, it was awarded gold medals in 2007 and 2008 from the organization, earning the honor of High Quality Award for its three consecutive medals.