Peter Rabbit
Encyclopedia
Peter Rabbit is a fictional anthropomorphic character in various children's stories by Beatrix Potter
Beatrix Potter
Helen Beatrix Potter was an English author, illustrator, natural scientist and conservationist best known for her imaginative children’s books featuring animals such as those in The Tale of Peter Rabbit which celebrated the British landscape and country life.Born into a privileged Unitarian...

. He first appeared in The Tale of Peter Rabbit
The Tale of Peter Rabbit
The Tale of Peter Rabbit is a children's book written and illustrated by Beatrix Potter that follows mischievous and disobedient young Peter Rabbit as he is chased about the garden of Mr. McGregor. He escapes and returns home to his mother who puts him to bed after dosing him with camomile tea...

in 1902, and subsequently in five more books between 1904 and 1912. Spinoff merchandise includes dishes, wallpaper, and dolls. He appears as a character in the 1971 ballet film, The Tales of Beatrix Potter
The Tales of Beatrix Potter
Tales of Beatrix Potter is a 1971 ballet film with a plot based on the children's stories of English author and illustrator Beatrix Potter. The film was directed by Reginald Mills, choreographed by Sir Frederick Ashton , and starred artists of the Royal Ballet...

, in the animated BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 anthology series, The World of Peter Rabbit and Friends
The World of Peter Rabbit and Friends
The World of Peter Rabbit and Friends is an animated television series based on the works of Beatrix Potter, featuring Peter Rabbit and other anthropomorphic animal characters created by Potter. It was originally shown in the UK on BBC between 1992 and 1995 and subsequently broadcast in the USA on...

, and the upcoming 2012 animated Nickelodeon
Nickelodeon (TV channel)
Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...

 TV series.

Background

The rabbits in Potter's stories are anthropomorphic
Anthropomorphism
Anthropomorphism is any attribution of human characteristics to animals, non-living things, phenomena, material states, objects or abstract concepts, such as organizations, governments, spirits or deities. The term was coined in the mid 1700s...

 and wear human clothes; Peter wears a jacket and shoes. Peter, his mother, Mrs. Josephine Rabbit, and his sisters, Flopsy, Mopsy, and Cotton-tail live in a rabbit hole that has a human kitchen, human furniture, and a shop where Mrs. Rabbit sells various items. Peter's relatives are cousin Benjamin Bunny and Benjamin's father Mr. Benjamin Bunny.

Peter Rabbit was named after a pet rabbit Beatrix Potter
Beatrix Potter
Helen Beatrix Potter was an English author, illustrator, natural scientist and conservationist best known for her imaginative children’s books featuring animals such as those in The Tale of Peter Rabbit which celebrated the British landscape and country life.Born into a privileged Unitarian...

 had as a child called Peter Piper. The first Peter Rabbit story, The Tale of Peter Rabbit
The Tale of Peter Rabbit
The Tale of Peter Rabbit is a children's book written and illustrated by Beatrix Potter that follows mischievous and disobedient young Peter Rabbit as he is chased about the garden of Mr. McGregor. He escapes and returns home to his mother who puts him to bed after dosing him with camomile tea...

, was originally created in 1893 as a letter to Noel Moore, the five-year-old son of Potter's former governess, Annie Moore. The boy was ill, and Potter wrote him a picture and story letter to help him pass the time and to cheer him up. The letter included sketches illustrating the narrative.

In June 1902, a trade edition of the tale was published by Frederick Warne & Co
Frederick Warne & Co
Frederick Warne & Co was a British publishing firm famous for children's books, particularly those of Beatrix Potter. It was founded in 1865 by a bookseller, who gave his own name to the firm.- History :...

, and by the end of the year, 28,000 copies were in print. Over the years, The Tale of Peter Rabbit has sold more than 40 million copies worldwide and as of 2008, the Peter Rabbit series has sold more than 151 million copies in 35 languages.

Books

Peter Rabbit made his first appearance in 1902 in The Tale of Peter Rabbit
The Tale of Peter Rabbit
The Tale of Peter Rabbit is a children's book written and illustrated by Beatrix Potter that follows mischievous and disobedient young Peter Rabbit as he is chased about the garden of Mr. McGregor. He escapes and returns home to his mother who puts him to bed after dosing him with camomile tea...

. Peter disobeys his mother's orders and sneaks into Mr. McGregor
Mr. McGregor
Mr. John McGregor is a fictional character in three children's books by author and illustrator Beatrix Potter. He is an elderly, serio-comic villain of Scots background intent upon keeping hungry rabbits out of his vegetable garden...

's garden, eating as many vegetables as he can before Mr. McGregor spots him and chases him about. Peter manages to escape, but not before losing his jacket and shoes, which Mr. McGregor uses to dress a scarecrow. Peter returns home weary and ill and is put to bed with a dose of camomile tea.

In The Tale of Benjamin Bunny
The Tale of Benjamin Bunny
The Tale of Benjamin Bunny is a children's book written and illustrated by Beatrix Potter, and first published by Frederick Warne & Co. in September 1904. The book is a sequel to The Tale of Peter Rabbit , and tells of Peter's return to Mr. McGregor's garden with his cousin Benjamin to retrieve...

, first published in 1904, Peter's cousin Benjamin Bunny brings him back to Mr. McGregor's garden and they retrieve the clothes Peter lost in The Tale of Peter Rabbit. But after they gather onions to give to Peter's mother, they are captured by Mr. McGregor's cat. Benjamin's father arrives and rescues them, but also reprimands Peter and Benjamin for going into the garden by whipping them with a switch. In this tale, Peter displays some trepidation about returning to the garden.

In The Tale of the Flopsy Bunnies
The Tale of the Flopsy Bunnies
The Tale of The Flopsy Bunnies is a children's book written and illustrated by Beatrix Potter, and first published by Frederick Warne & Co. in July 1909. After two full-length tales about rabbits, Potter had grown weary of depicting lagomorphs, and initially did not want to create another rabbit...

, first published in 1909, Peter has a small role and appears only briefly. He is grown up and his sister Flopsy is now married to his cousin Benjamin Bunny. The two are the parents of six little Flopsy Bunnies. Peter and his mother keep a nursery garden and the bunnies come by asking him for spare cabbage.

In The Tale of Mr. Tod
The Tale of Mr. Tod
The Tale of Mr. Tod is a children's book written and illustrated by Beatrix Potter, first published by Frederick Warne & Co. in 1912. The tale is about a badger called Tommy Brock and his neighbour Mr. Tod, a fox. Brock kidnaps the children of Benjamin Bunny and his wife Flopsy, and hides them in...

, first published in 1912, Benjamin and Flopsy's children are kidnapped by notorious badger Tommy Brock. Peter helps Benjamin chase after Brock, who hides out in the house of the fox Mr. Tod. Mr. Tod finds Brock sleeping in his bed and as the two get into a scuffle, Peter and Benjamin rescue the children.

Peter makes cameo appearances in two other tales. In The Tale of Mrs. Tiggy-Winkle
The Tale of Mrs. Tiggy-Winkle
The Tale of Mrs. Tiggy-Winkle is a children's book written and illustrated by Beatrix Potter. It was published by Frederick Warne & Co. in October 1905. Mrs. Tiggy-winkle is a hedgehog and a washerwoman who lives in a tiny cottage in the fells of the Lake District. A child named Lucie happens upon...

, first published in 1905, Peter and Benjamin are customers of Mrs. Tiggy-Winkle, a hedgehog washerwoman. The two rabbits are depicted in one illustration peeping from the forest foliage. In The Tale of Ginger and Pickles
The Tale of Ginger and Pickles
The Tale of Ginger and Pickles is a children's book written and illustrated by Beatrix Potter, and first published by Frederick Warne & Co. in 1909. The book tells of two shopkeepers who extend unlimited credit to their customers and, as a result, are forced to go out of business...

, first published in 1909, Peter and other characters from Potter's previous stories make cameo appearances in the artwork patronising the shop of Ginger and Pickles.

Merchandising

Potter created a soft doll depicting Peter Rabbit and a Peter Rabbit board game shortly after the tale's first publication. The character has been depicted in a multitude of spinoff merchandise such as porcelain figurines and dishes. Peter Rabbit also appears on the packaging of the infant formula
Infant formula
Infant formula is a manufactured food designed and marketed for feeding to babies and infants under 12 months of age, usually prepared for bottle-feeding or cup-feeding from powder or liquid . The U.S...

 Enfamil
Enfamil
Enfamil is a brand of infant formula made by Mead Johnson. Since 1972, the rabbit character appearing on the packaging is Beatrix Potter's Peter Rabbit.Enfamil is a product name associated with formulas for babies.-History:...

.

Peter Rabbit was the first soft toy to be patent
Patent
A patent is a form of intellectual property. It consists of a set of exclusive rights granted by a sovereign state to an inventor or their assignee for a limited period of time in exchange for the public disclosure of an invention....

ed, in 1903, making Peter the oldest licensed character. Frederick Warne & Co
Frederick Warne & Co
Frederick Warne & Co was a British publishing firm famous for children's books, particularly those of Beatrix Potter. It was founded in 1865 by a bookseller, who gave his own name to the firm.- History :...

 owns the trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

 rights of the Beatrix Potter characters. However, most of the stories are in the US public domain
Public domain
Works are in the public domain if the intellectual property rights have expired, if the intellectual property rights are forfeited, or if they are not covered by intellectual property rights at all...

, as they were published before 1923.

Adaptations

Peter Rabbit appears in the 1971 ballet film, The Tales of Beatrix Potter
The Tales of Beatrix Potter
Tales of Beatrix Potter is a 1971 ballet film with a plot based on the children's stories of English author and illustrator Beatrix Potter. The film was directed by Reginald Mills, choreographed by Sir Frederick Ashton , and starred artists of the Royal Ballet...

. Several of the stories featuring Peter Rabbit were animated for the 1992 BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 anthology series, The World of Peter Rabbit and Friends
The World of Peter Rabbit and Friends
The World of Peter Rabbit and Friends is an animated television series based on the works of Beatrix Potter, featuring Peter Rabbit and other anthropomorphic animal characters created by Potter. It was originally shown in the UK on BBC between 1992 and 1995 and subsequently broadcast in the USA on...

. Also, Golden Book Video made an adaptation of The Tale of Peter Rabbit, but in this version, Peter's sibling Mopsy was changed to a male. Nickelodeon
Nickelodeon (TV channel)
Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...

has worldwide broadcast rights to work on a CGI-animated TV series which is planned to premiere sometime in 2012. The show is produced by Silvergate Media.
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