Pert Plus
Encyclopedia
History
Pert Plus was introduced in 1987 by Procter & GambleProcter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
as a reformulation of the existing Pert shampoo product introduced in 1980, to become the first 2-in-1 (shampoo plus conditioner) on the market.
In 2006, Innovative Brands acquired the North American assets of Pert Plus with the goal to generate renewed interest for the consumer brand.
In 2010, Innovative sold Pert Plus and Sure
Sure (brand)
In the UK and other European countries, Sure is the name of a brand of antiperspirant deodorant for men and women produced by Unilever, marketed with the tagline "It Won't Let You Down"....
to Helen of Troy
Helen of Troy Limited
Helen of Troy Limited is a manufacturer of personal care electrical products under brands licensed from Vidal Sassoon, Revlon, Dr. Scholl's, Sunbeam, Health o meter, Sea Breeze, and Vitapoint. It is also the parent corporation of OXO International. The company is headquartered in Hamilton,...
.
The company has several multi-functional products for various hair types including Pert Plus Medium, Pert Plus Light, Pert Plus Deep, Pert Plus Fresh, Pert Plus Dandruff Control, Pert Plus Thick 'n Full with eucalyptus and rosemary, Pert Plus Dandruff Dismissed with tea tree oil and wild mint, Pert Plus Revive & Rejuventate with lavender and aloe vera, Pert Plus for Men 3-in-1 shampoo plus conditioner plus body wash, Pert Plus for Men Deep Cleansing, Pert Plus for Men Thickening and Pert Plus for Men Daily Dandruff.
In 2009, Pert Plus introduced a new line of men's products called Pert Plus for Men, which features naturally derived vegetable protein and other strengthening ingredients to reduce breakage by nearly one-third. The line also includes the brand's first 3-in-1, a shampoo plus conditioner plus body wash in one.
In Australia and New Zealand, the product is just called PERT.
World record
Pert Plus holds World Records for the "World's Largest Shower" and the "Most People Showering Simultaneously at a Single Venue."On July 9, 2009, Pert Plus claimed the "2-in-1" World Record for showering 145 people in a 4,000 sq. ft. shower at Six Flags Great America and Hurricane Harbor in Gurnee, Ill.