Perfect 10
Encyclopedia
Perfect 10 was a quarterly men's magazine featuring high resolution photographs of topless or nude women who have not had cosmetic surgery in pensive or artistic poses. Perfect 10 also promoted and film boxing matches between a number of their models, aired most recently as Perfect 10: Model Boxing on the Showtime and HD.net cable channels.
Perfect 10 was often the first to feature upcoming fashion models and glamour models nude, a number of whom went on to become Playboy
Playmates or Penthouse
Pets, most notably Jodi Paterson
(2000 Playboy Playmate of the Year) and Erica Lookadoo (aka Juliet Cariaga
, 2000 Penthouse Pet of the Year). Lexie Karlsen posed in Perfect 10, then became both a Playboy Playmate and Penthouse Pet. Miss Universe
contestants Evelina Papantoniou
(Miss Greece 2001) and Leilani Dowding
(Miss Great Britain 1998) also posed for the magazine. Other notable Perfect 10 models included Erica Campbell
, Katie Richmond
, Veronika Zemanová
, Marisa Miller
, Tereza Benesova, and Ashley Degenford. Many Page Three girls have appeared in the magazine's pages, like Michelle Marsh
and Sophie Howard
.
professor who taught at Stanford, Columbia
, and UCLA, championship poker
player, and hedge fund
manager Norm Zadeh
(now Zada) in 1997 when a friend was rejected from Playboy because her proportions didn't fit the magazine's ideal. Before starting Perfect 10, he obtained a doctorate in operations research at the University of California, Berkeley
and worked at IBM
. To get noticed in an already saturated adult magazine market, Zada gave prominent display to his "$435,000 Perfect 10 Model Search" in which the model from the first year deemed most beautiful by a panel of celebrity
judges would receive a $200,000 prize. $100,000 went to second place, and $50,000 to the third place models. The remaining $85,000 was split between the remaining seventeen finalists.
Ashley Degenford eventually won, and went on to land a role on the FX channel
's The X Show
. Monica Hansen
, discovered by seven time Perfect 10 freelance cover photographer and comedy film producer Clifford E Wright, came in second place and went on to do advertising work for The Gap Japan
and to appear on the pages of Max, Maxim
, and FHM
. Marisa Miller
, the second runner-up, went on to become a Victoria's Secret
and Sports Illustrated
swimsuit super model.
from caching and displaying thumbnails to third party sites which offer unlicensed images from Perfect 10, arguing that this interfered with their cell-phone thumbnail offer. In February 2006 the court granted the request in part and denied it in part, ruling that the thumbnails were infringing but links sites with images were not. In appeal, the Ninth Circuit Court of Appeals ruled almost entirely in favor of Google in Perfect 10, Inc. v. Amazon.com, Inc.
. The court ruled that Google's use of images was transformative
and thus did not infringe Perfect 10s copyright.
Perfect 10, Inc. v. CCBill LLC In 2006, CCBill
was sued in United States District Court in California by Perfect 10.com for "violat[ing] copyright, trademark, and state unfair competition, false advertising and right of publicity laws by providing services to websites that posted images stolen from Perfect 10s magazine and website".
As of March 29, 2007, the Court of Appeals remanded the case back to the District Court to determine the case and denied the request of Perfect 10 to recover attorney's fees and costs.
(and its CEO, Kim Schmitz
) for copyright infringement
.
Perfect 10 was often the first to feature upcoming fashion models and glamour models nude, a number of whom went on to become Playboy
Playboy
Playboy is an American men's magazine that features photographs of nude women as well as journalism and fiction. It was founded in Chicago in 1953 by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. The magazine has grown into Playboy Enterprises, Inc., with...
Playmates or Penthouse
Penthouse (magazine)
Penthouse, a men's magazine founded by Bob Guccione, combines urban lifestyle articles and softcore pornographic pictorials that, in the 1990s, evolved into hardcore. Penthouse is owned by FriendFinder Network. formerly known as General Media, Inc. whose parent company was Penthouse International...
Pets, most notably Jodi Paterson
Jodi Ann Paterson
Jodi Ann Paterson is an American model, actress and former beauty queen. She competed in the Miss Teen USA competition as Miss Oregon Teen USA in 1994; she was a Playboy Playmate in 1999, and was named Playmate of the Year in 2000...
(2000 Playboy Playmate of the Year) and Erica Lookadoo (aka Juliet Cariaga
Juliet Cariaga
Juliet Cariaga is an American glamour model. She was Penthouse Pet of the Month in December 1997 and Penthouse Pet of the Year in 2000...
, 2000 Penthouse Pet of the Year). Lexie Karlsen posed in Perfect 10, then became both a Playboy Playmate and Penthouse Pet. Miss Universe
Miss Universe
Miss Universe is an annual international beauty contest that is run by the Miss Universe Organization. The pageant is the most publicized beauty contest in the world with 600 million viewers....
contestants Evelina Papantoniou
Evelina Papantoniou
Evelina Papantoniou, born June 7, 1979 in Athens, is a Greek fashion model and actress. She started modeling at the age of 15, and worked as a bartender and waitress before winning the title Miss Star Hellas in 2001 and representing Greece at the Miss Universe 2001 pageant, where she placed as 1st...
(Miss Greece 2001) and Leilani Dowding
Leilani Dowding
Leilani Dowding is an English former Page Three girl, glamour model, television celebrity, and Miss Universe contestant.-Early life:...
(Miss Great Britain 1998) also posed for the magazine. Other notable Perfect 10 models included Erica Campbell
Erica Campbell
Erica Rose Campbell is an American former glamour model.-Career:Campbell was the Playboy Special Editions Model of the Year for 2005...
, Katie Richmond
Katie Richmond
Katie Richmond is an English model and hostess of a television show on the Men & Motors network. Born Katie Walker in Mottram in Longdendale, Greater Manchester, England in 1978....
, Veronika Zemanová
Veronika Zemanová
Veronika Zemanová is a Czech nude model.She was the centerfold of the first Czech issue of Hustler and the covergirl on the Playboy Special Edition 'Voluptuous Vixens' in 2001.- Playboy :* Playboy's Sexy 100, February 2003...
, Marisa Miller
Marisa Miller
Marisa Lee Miller is an American model best known for her appearances in the Sports Illustrated Swimsuit Issues and her work for lingerie retailer Victoria's Secret. After a stint shooting with photographer Mario Testino for fashion magazines like Vogue, Miller began working for both companies in...
, Tereza Benesova, and Ashley Degenford. Many Page Three girls have appeared in the magazine's pages, like Michelle Marsh
Michelle Marsh (model)
Michelle Marsh is a British glamour model and television personality from Royton in Greater Manchester, England.-Career:Before becoming a model, Marsh worked as a care assistant at a nursing home in her hometown of Royton....
and Sophie Howard
Sophie Howard
Sophie Howard is an English glamour model from Southport, England. She appears regularly on Page Three and in men's magazines, such as Maxim, Nuts and Loaded. In August 2005, Howard was voted 73rd in the FHM UK "100 Sexiest Women" poll. In the 2006 poll, she rose to 68th place.- Biography :Howard...
.
History
Perfect 10 was founded by former computer scienceComputer science
Computer science or computing science is the study of the theoretical foundations of information and computation and of practical techniques for their implementation and application in computer systems...
professor who taught at Stanford, Columbia
Columbia University
Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...
, and UCLA, championship poker
Poker
Poker is a family of card games that share betting rules and usually hand rankings. Poker games differ in how the cards are dealt, how hands may be formed, whether the high or low hand wins the pot in a showdown , limits on bet sizes, and how many rounds of betting are allowed.In most modern poker...
player, and hedge fund
Hedge fund
A hedge fund is a private pool of capital actively managed by an investment adviser. Hedge funds are only open for investment to a limited number of accredited or qualified investors who meet criteria set by regulators. These investors can be institutions, such as pension funds, university...
manager Norm Zadeh
Norm Zada
Norm Zada is the founder of Perfect 10, an adult magazine focusing on women without cosmetic surgery. Zada launched the magazine after a friend was rejected from Playboy magazine because her proportions did not fit the magazine's tastes.He estimates losing approximately $46 million on Perfect 10...
(now Zada) in 1997 when a friend was rejected from Playboy because her proportions didn't fit the magazine's ideal. Before starting Perfect 10, he obtained a doctorate in operations research at the University of California, Berkeley
University of California, Berkeley
The University of California, Berkeley , is a teaching and research university established in 1868 and located in Berkeley, California, USA...
and worked at IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
. To get noticed in an already saturated adult magazine market, Zada gave prominent display to his "$435,000 Perfect 10 Model Search" in which the model from the first year deemed most beautiful by a panel of celebrity
Celebrity
A celebrity, also referred to as a celeb in popular culture, is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media...
judges would receive a $200,000 prize. $100,000 went to second place, and $50,000 to the third place models. The remaining $85,000 was split between the remaining seventeen finalists.
Ashley Degenford eventually won, and went on to land a role on the FX channel
FX Networks
FX is the name of a number of related pay television channels owned by News Corporation's Fox Entertainment Group...
's The X Show
The X Show
The X Show was a magazine, variety, and interview/talk program that aired on FX Network in the US from May 1999 to April 2001. Running time was originally one hour, but this was later reduced to a half-hour. The show was 'guy-themed' much like a TV equivalent of Maxim magazine , though seldom as...
. Monica Hansen
Monica Hansen
Monica Hansen is a Norwegian model and a former 1997 Miss Norway. She appeared in the American version of Playboy in June 2009.Hansen gained attention when she appeared in a 1997 issue of Perfect 10 magazine. She came in second behind Ashley Degenford in Perfect 10 magazine's first annual model...
, discovered by seven time Perfect 10 freelance cover photographer and comedy film producer Clifford E Wright, came in second place and went on to do advertising work for The Gap Japan
Gap (clothing retailer)
The Gap, Inc. is an American clothing and accessories retailer based in San Francisco, California, and founded in 1969 by Donald G. Fisher and Doris F. Fisher. The company has five primary brands: the namesake Gap banner, Banana Republic, Old Navy, Piperlime and Athleta. As of September 2008,...
and to appear on the pages of Max, Maxim
Maxim (magazine)
Maxim is an international men's magazine based in the United Kingdom and known for its pictorials featuring popular actresses, singers, and female models, sometimes pictured dressed, often pictured scantily dressed but not fully nude....
, and FHM
FHM
FHM, originally published as For Him Magazine, is an international monthly men's lifestyle magazine.- History :The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For...
. Marisa Miller
Marisa Miller
Marisa Lee Miller is an American model best known for her appearances in the Sports Illustrated Swimsuit Issues and her work for lingerie retailer Victoria's Secret. After a stint shooting with photographer Mario Testino for fashion magazines like Vogue, Miller began working for both companies in...
, the second runner-up, went on to become a Victoria's Secret
Victoria's Secret
Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales of over US$5 billion and an operating income of $1 billion in 2006...
and Sports Illustrated
Sports Illustrated
Sports Illustrated is an American sports media company owned by media conglomerate Time Warner. Its self titled magazine has over 3.5 million subscribers and is read by 23 million adults each week, including over 18 million men. It was the first magazine with circulation over one million to win the...
swimsuit super model.
Perfect 10 v. Google, Inc.
In August 2005, Perfect 10 filed suit with the U.S. District Court in Los Angeles to stop GoogleGoogle search
Google or Google Web Search is a web search engine owned by Google Inc. Google Search is the most-used search engine on the World Wide Web, receiving several hundred million queries each day through its various services....
from caching and displaying thumbnails to third party sites which offer unlicensed images from Perfect 10, arguing that this interfered with their cell-phone thumbnail offer. In February 2006 the court granted the request in part and denied it in part, ruling that the thumbnails were infringing but links sites with images were not. In appeal, the Ninth Circuit Court of Appeals ruled almost entirely in favor of Google in Perfect 10, Inc. v. Amazon.com, Inc.
Perfect 10, Inc. v. Amazon.com, Inc.
Perfect 10, Inc. v. Amazon.com, Inc., 508 F.3d 1146 was a case in the United States Court of Appeals for the Ninth Circuit involving Perfect 10, Inc., Amazon.com, Inc. and Google, Inc...
. The court ruled that Google's use of images was transformative
Transformativeness
Transformativeness is a concept used in United States copyright law to describe a characteristic of some derivative works that makes them transcend or place in a new light the underlying works on which they are based...
and thus did not infringe Perfect 10s copyright.
Perfect 10, Inc. v. CCBill LLC In 2006, CCBill
CCBill
CCBill is an Internet billing service. Established in 1998, the company provides third-party billing, or turn-key solutions, for e-Merchants requiring payments by way of credit card, debit card, or e-check, European Debit/Direct Pay, and telephone payment....
was sued in United States District Court in California by Perfect 10.com for "violat[ing] copyright, trademark, and state unfair competition, false advertising and right of publicity laws by providing services to websites that posted images stolen from Perfect 10s magazine and website".
As of March 29, 2007, the Court of Appeals remanded the case back to the District Court to determine the case and denied the request of Perfect 10 to recover attorney's fees and costs.
Perfect 10, Inc. v. Megaupload Limited
In January 2011, Perfect 10 again filed suit with the U.S. District Court in Los Angeles, demanding $5m in damages from Megaupload LimitedMegaupload
Megaupload is an online Hong Kong-based company established in 2005 for the use of uploading and downloading files. It includes a video browsing section in the site Megavideo, MegaLive, MegaPix and Megabox as well as a sister company called Megaporn which hosts user uploaded pornographic content...
(and its CEO, Kim Schmitz
Kim Schmitz
Kim Schmitz , also known as Kimble and Kim Dotcom, is a German computer criminal and businessman who has generated much publicity and was convicted of credit card fraud, computer fraud, insider trading, and embezzlement...
) for copyright infringement
Copyright infringement
Copyright infringement is the unauthorized or prohibited use of works under copyright, infringing the copyright holder's exclusive rights, such as the right to reproduce or perform the copyrighted work, or to make derivative works.- "Piracy" :...
.
External links
- Text of the district court ruling regarding the CCBill case
- Interview with Norm Zada