Pepsi Raw was a cola soft drink

Soft drink

A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 created by PepsiCo

PepsiCo

PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...

 and Britvic

Britvic

Britvic plc is a British producer of soft drinks. It is the number two soft drinks producer in the UK. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index...

 exclusively introduced in the United Kingdom in 2008 as a "Sparkling Cola Drink with Natural Plant Extracts". Pepsi Raw contained naturally sourced ingredients that are free from artificial flavouring, colourings, preservatives and sweeteners. Advertising for Pepsi Raw presented the product as a natural alternative to other colas. Pepsi Raw is also being marketed in Norway and Australia.

In the United States and Mexico a similar product is being marketed under the name Pepsi Natural.

In September 2010, it was announced that Pepsi Raw was to be withdrawn from the UK market.

Ingredients

• Sparkling water.
• Cane sugar.
• Apple
  Apple
  The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family . It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apple grow on small, deciduous trees that blossom in the spring...
  
   extract.
• Colour: plain caramel.
• Natural plant extracts (including natural caffeine
  Caffeine
  Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
  
   and kola nut
  Kola nut
  Kola Nut is the nut of the kola tree, a genus of trees native to the tropical rainforests of Africa, classified in the family Malvaceae, subfamily Sterculioideae . It is related to the South American genus Theobroma, or cocoa...
  
   extract).
• citric
  Citric acid
  Citric acid is a weak organic acid. It is a natural preservative/conservative and is also used to add an acidic, or sour, taste to foods and soft drinks...
  
  , tartaric
  Tartaric acid
  Tartaric acid is a white crystalline diprotic organic acid. It occurs naturally in many plants, particularly grapes, bananas, and tamarinds; is commonly combined with baking soda to function as a leavening agent in recipes, and is one of the main acids found in wine. It is added to other foods to...
  
   and lactic acid
  Lactic acid
  Lactic acid, also known as milk acid, is a chemical compound that plays a role in various biochemical processes and was first isolated in 1780 by the Swedish chemist Carl Wilhelm Scheele. Lactic acid is a carboxylic acid with the chemical formula C3H6O3...
  
  s.
• Stabilizer: gum arabic
  Gum arabic
  220px|thumb|right|Acacia gumGum arabic, also known as acacia gum, chaar gund, char goond, or meska, is a natural gum made of hardened sap taken from two species of the acacia tree; Acacia senegal and Acacia seyal...
  
  .
• Thickener: xanthan gum
  Xanthan gum
  Xanthan gum is a polysaccharide, derived from the bacterial coat of Xanthomonas campestris, used as a food additive and rheology modifier, commonly used as a food thickening agent and a stabilizer...
  
  .

Nutritional information

Nutritional information per 300ml bottle:

• Energy (Kcal): 117
• Protein (g): 0
• Carbohydrates (g): 29.7
• Of which Sugars (g): 28.8
• Fat (g): 0
• Saturates (g): 0
• Fibre (g): 0
• Sodium (g): Trace

Nutritional Information per 100ml:

• Energy (Kcal): 39
• Protein (g): 0
• Carbohydrates (g): 9.9
• Of which Sugars (g): 9.6
• Fat (g): 0
• Saturates (g): 0
• Fibre (g): 0
• Sodium (g): Trace

Availability and packaging

Pepsi Raw was sold in the United Kingdom across the following outlets: ASDA, Sainsbury's, Somerfield, Morrison's, Tesco, London bars, All Bar One, Selfridges, Harvey Nichols, Waitrose, Boots, WHSmith Travel, Superdrug, B&M, Home Bargains, Adam Smith College Stenton Campus and Edinburgh Castle.

It was sold individually in 300ml glass bottles, 150 ml cans and 250ml cans. It was also available in four-bottle and four-can multipacks.

Pepsi Natural was sold in the United States at these outlets: Target

Target Corporation

Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...

 (Minnesota, California and Pennsylvania), Costco

Costco

Costco Wholesale Corporation is the largest membership warehouse club chain in the United States. it is the third largest retailer in the United States, where it originated, and the ninth largest in the world...

, Ralphs

Ralphs

Ralphs is a major supermarket chain in the Southern California area and the largest subsidiary of Cincinnati-based Kroger. It is the oldest such chain west of the Mississippi River. Ralphs also operates stores under the Food 4 Less and Foods Co. names in California.-History:Ralphs Grocery Company...

, Albertsons and Woodmans

Woodman's Food Market

Woodman's Food Market is an employee-owned supermarket chain in Wisconsin and northern Illinois, operating thirteen warehouse stores. Supermarket News ranked Woodman's No. 75 in the 2009 list "Top 75 North American Food Retailers" based on revenue generated in the 2008 fiscal year...

.

Pepsi Natural was marketed in parts of the US in an 8 fl oz (237 ml) and a 12 fl oz (355 ml) glass bottle.

Currently, Pepsi Natural is not sold in the US. This was due to it not selling as well as Pepsi had hoped and so it was discontinued. Currently, there are no plans to reintroduce the product.

In July 2010 Pepsi Raw was introduced in Norway. It is sold individually in 1.5l, 0.5l and 0.3l bottles. As of May 2011 Pepsi Raw is no longer available in Norway.

As of February 2011 Pepsi Raw is now available in Australia in 250mL cans, being sold exclusively at 7-11. The product is imported from the UK.

Marketing

To help promote Pepsi Raw, an experiential marketing campaign dubbed "Natural Born Cola" was launched. Promotional workers traveled to grocery retail, shopping malls, train stations, offices and via roaming hit squads in key cities nationwide. During the 6 week campaign 1,295,500 bottles of Pepsi Raw were distributed with 82% of consumers saying they liked the taste and a further 75% claiming they would go on to buy it.