Peignot
Encyclopedia
Peignot is constructed sans-serif display typeface, designed by A. M. Cassandre in 1937. It was commissioned by the French
foundry Deberny & Peignot
. The typeface is notable for not having a traditional lowercase, but in its place a "multi-case" combining traditional lowercase and small capital characters. The typeface achieved some popularity in poster and advertising publishing from its release through the late 1940s. Use of Peignot declined with the growth of the International Typographic Style
which favored less decorative, more objective typefaces like Akzidenz-Grotesk. Peignot experienced a revival in the 1970s as the typeface used on The Mary Tyler Moore Show
and the second season of That's My Mama
. While often classified as "decorative," the face is a serious exploration of typographic form and legibility. It is now owned by Linotype Corp. and is distributed both by Linotype and by Adobe
.
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
foundry Deberny & Peignot
Deberny & Peignot
Deberny & Peignot was a French type foundry, created by the 1923 merger of Peignot foundry and the Laurent & Deberny foundry. It was bought by the Haas Type Foundry of Switzerland in 1972, which in turn was merged into D...
. The typeface is notable for not having a traditional lowercase, but in its place a "multi-case" combining traditional lowercase and small capital characters. The typeface achieved some popularity in poster and advertising publishing from its release through the late 1940s. Use of Peignot declined with the growth of the International Typographic Style
International Typographic Style
The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and...
which favored less decorative, more objective typefaces like Akzidenz-Grotesk. Peignot experienced a revival in the 1970s as the typeface used on The Mary Tyler Moore Show
The Mary Tyler Moore Show
The Mary Tyler Moore Show is an American television sitcom created by James L. Brooks and Allan Burns that aired on CBS from 1970 to 1977...
and the second season of That's My Mama
That's My Mama
That's My Mama is an American television sitcom that was originally broadcast on the ABC network from September 1974 until December 1975. There are 39 episodes of this series.-Synopsis:...
. While often classified as "decorative," the face is a serious exploration of typographic form and legibility. It is now owned by Linotype Corp. and is distributed both by Linotype and by Adobe
Adobe
Adobe is a natural building material made from sand, clay, water, and some kind of fibrous or organic material , which the builders shape into bricks using frames and dry in the sun. Adobe buildings are similar to cob and mudbrick buildings. Adobe structures are extremely durable, and account for...
.
Usage
- The 1970s toy "Spirotot" used Peignot in its instruction manual.
- Behind the Camera: The Unauthorized Story of Charlie's Angels used Peignot in their titles.
- The 1971-76 ViacomViacomViacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...
logo was in the Peignot font as well - Peignot was also the font used for the title graphics of ABC's Movie of the Week from 1969-1975.
- The Viacom "Pinball" logo used Peignot.
- "Shanghai SurpriseShanghai SurpriseShanghai Surprise is a 1986 British adventure comedy film starring then-newlyweds Madonna and Sean Penn, produced by George Harrison's HandMade Films and distributed by Metro-Goldwyn-Mayer...
", the 1986 film starring MadonnaMadonna (entertainer)Madonna is an American singer-songwriter, actress and entrepreneur. Born in Bay City, Michigan, she moved to New York City in 1977 to pursue a career in modern dance. After performing in the music groups Breakfast Club and Emmy, she released her debut album in 1983...
and Sean PennSean PennSean Justin Penn is an American actor, screenwriter and film director, also known for his political and social activism...
, uses Peignot in its title sequence. - Several Muppets films use Peignot for their title sequences.
- Gary LarsonGary LarsonGary Larson is the creator of The Far Side, a single-panel cartoon series that was syndicated internationally to newspapers for 15 years. The series ended with Larson's retirement on January 1, 1995. His 23 books of collected cartoons have combined sales of more than 45 million...
's The Far SideThe Far SideThe Far Side is a popular single-panel comic created by Gary Larson and syndicated by Universal Press Syndicate, which ran from January 1, 1980, to January 1, 1995. Its surrealistic humor is often based on uncomfortable social situations, improbable events, an anthropomorphic view of the world,...
and The Far Side GalleryThe Far Side GalleryThe Far Side Gallery is an anthology of Gary Larson's The Far Side comic strips. Cartoons from previous books The Far Side, Beyond the Far Side, and In Search of the Far Side are featured, all of which were printed from 1982-1984.... - "Magic Tree" car air-fresheners.
- The logo of Easy Living magazine.
- Universidade Estadual de LondrinaUniversidade Estadual de LondrinaUniversidade Estadual de Londrina is one of the public universities of the State of Paraná, Brazil....
. - Radio Philippines NetworkRadio Philippines NetworkRadio Philippines Network, Inc. is a broadcast television network in the Philippines co-owned by the Government Communications Group, Solar Entertainment Corporation, Far East Managers and Investors Inc., and private sectors. This station studios are located at Broadcast City, Old Balara, Capitol...