Paula Green is an American advertising executive, best known for writing the lyrics to the "Look for the Union Label" song for ILGWU and the Avis

Avis Rent A Car System

Avis Rent a Car System, LLC is a car rental company headquartered in Parsippany-Troy Hills Township, New Jersey, United States. Avis, Budget Rent a Car and Budget Truck Rental are all units of Avis Budget Group....

 motto, "We Try Harder". Green was one of the pioneers of women in advertising.

Green started her career with the Doyle Dane Bernbach agency under Phyllis Robinson

Phyllis Robinson

Phyllis Kenner Robinson was an advertising executive - a copywriter who helped create numerous notable ad campaigns...

, and started her own firm, Paula Green Advertising, which had clients such as Goya, for whom it devised the slogan "Goya Oh Boy-a." An early breast cancer

Breast cancer

Breast cancer is cancer originating from breast tissue, most commonly from the inner lining of milk ducts or the lobules that supply the ducts with milk. Cancers originating from ducts are known as ductal carcinomas; those originating from lobules are known as lobular carcinomas...

 awareness ad campaign devised by Green for the American Cancer Society

American Cancer Society

The American Cancer Society is the "nationwide community-based voluntary health organization" dedicated, in their own words, "to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and...

is credited with saving dozens of lives.