Pampers
Overview
 
Pampers is a brand of baby products marketed by Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

. Pampers was at one time only used as a name for a disposable diaper
Diaper
A nappy or a diaper is a kind of pant that allows one to defecate or urinate on oneself discreetly. When diapers become soiled, they require changing; this process is often performed by a second person such as a parent or caregiver...

.
Pampers diapers come in sizes up to size 7. The smallest size is Preemie, which is for premature babies. Diapers going up to size 2 are sold as Swaddlers (New Baby in Europe) or Baby Dry. Diapers in size 3-6 are sold as either Cruisers (Active Fit for the European market) or Baby Dry.
Encyclopedia
Pampers is a brand of baby products marketed by Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

. Pampers was at one time only used as a name for a disposable diaper
Diaper
A nappy or a diaper is a kind of pant that allows one to defecate or urinate on oneself discreetly. When diapers become soiled, they require changing; this process is often performed by a second person such as a parent or caregiver...

.

Products

Pampers diapers come in sizes up to size 7. The smallest size is Preemie, which is for premature babies. Diapers going up to size 2 are sold as Swaddlers (New Baby in Europe) or Baby Dry. Diapers in size 3-6 are sold as either Cruisers (Active Fit for the European market) or Baby Dry. There is a size 7 diaper available only in the Cruisers line. Pampers also produces wipes. In addition to these products they sell training pants under the name Easy Ups. There is also as line of disposable swimpants sold under the brand name Splashers (or Sunnies in Europe). Pampers produces bedwetting products named Underjams for children weighing up to 85 pounds (about 39 kilograms). In addition to diaper products, Pampers also markets disposable bibs under the name Bibsters, as well as a line of bath products under the name Kandoo. The main competitor in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 is the Huggies
Huggies
Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978.-Product lines:...

 brand.

History

Pampers were introduced in 1961. They were created by Vic Mills. The name "Pampers" was coined by Alfred Goldman, Creative Director at Benton & Bowles, the first ad agency for the account.

These early diapers were bulky, heavy products composed of fluff pulp with a rayon
Rayon
Rayon is a manufactured regenerated cellulose fiber. Because it is produced from naturally occurring polymers, it is neither a truly synthetic fiber nor a natural fiber; it is a semi-synthetic or artificial fiber. Rayon is known by the names viscose rayon and art silk in the textile industry...

 topsheet, polyethylene
Polyethylene
Polyethylene or polythene is the most widely used plastic, with an annual production of approximately 80 million metric tons...

 backsheet. In 1966 Pampers launched a 'wingfold' design and by 1969 started a "third size". By this time Pampers had become a national brand in the United States. Procter and Gamble replaced the pin-on design with tapes in 1971. Toddler and Premature Infant sizes were also introduced. In 1973, P & G developed elasticized single and double gusset
Gusset
In sewing, a gusset is a triangular or rhomboid piece of fabric inserted into a seam to add breadth or reduce stress from tight-fitting clothing...

s around the leg and waist areas to aid in fitting and in containing urine or stool which had not been absorbed. In fact, the first patent for the use of double gussets in a diaper was in 1973 by P & G. In 1982 Pampers introduced an elasticized wingfold diaper with elastic leg gathers which was a cross between the early 1960's design and the modern hourglass shape, a feature that was first introduced on Luvs
Luvs
Luvs is a brand of disposable diapers made by Procter & Gamble. It was sold as a "deluxe" brand in the late 1980s. Since 1994 it's sold as a budget brand. The brand also has baby wipes.-Diaper sizes:...

 in 1976 and evolved into an industry standard in 1985. In 1986, thin diapers made with absorbent gel
Gel
A gel is a solid, jelly-like material that can have properties ranging from soft and weak to hard and tough. Gels are defined as a substantially dilute cross-linked system, which exhibits no flow when in the steady-state...

ling material were released. This made the average weight of a typical medium size diaper decrease by 50%. In 1987 Pampers and Huggies
Huggies
Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978.-Product lines:...

 both introduced frontal tape systems which allow repositioning of the lateral tape without tearing the diaper. In the 1990s Pampers introduced a thinner diaper known as Ultra Dry Thins.

The 1990s also saw the introduction of gender-specific diapers in the Pampers brand and also the return to unisex diapers towards the end of the decade. In 1993, Pampers first attempt at training pants was introduced, known as Pampers Trainers and would be a short lived product. Pampers would not try doing training pants again until the introduction of Easy Ups. In 1998 Procter & Gamble introduced its largest diaper at the time, Pampers Baby Dry Size 6. It was promoted in an advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 campaign featuring pediatrician and child development expert Dr. T. Berry Brazelton
T. Berry Brazelton
Thomas Berry Brazelton is a noted pediatrician and author in the United States. Major hospitals throughout the world use the Brazelton Neonatal Behavioral Assessment Scale . Many parents know him as the host of a cable television program What Every Baby Knows, and as author of a syndicated...

. Dr. Brazelton said to let the child decide when the time is right to potty train. The size 6 diapers were billed for growing toddler
Toddler
A toddler is a young child, usually defined as being between the ages of one and three. Registered nurse, midwife and author, Robin Barker, states 'Any time from eight months onwards your baby will begin to realise he is a separate person from you...

s. Huggies also introduced a size 6 diaper at this time.

The Pampers brand name gave rise to the Bulgarian word Памперси (Pampersi), which means diaper.

Controversy

At the time the Pampers Easy Ups were introduced, there was a controversy
Controversy
Controversy is a state of prolonged public dispute or debate, usually concerning a matter of opinion. The word was coined from the Latin controversia, as a composite of controversus – "turned in an opposite direction," from contra – "against" – and vertere – to turn, or versus , hence, "to turn...

 going on between pediatrician T. Berry Brazelton
T. Berry Brazelton
Thomas Berry Brazelton is a noted pediatrician and author in the United States. Major hospitals throughout the world use the Brazelton Neonatal Behavioral Assessment Scale . Many parents know him as the host of a cable television program What Every Baby Knows, and as author of a syndicated...

 and syndicated
Print syndication
Print syndication distributes news articles, columns, comic strips and other features to newspapers, magazines and websites. They offer reprint rights and grant permissions to other parties for republishing content of which they own/represent copyrights....

 columnist
Columnist
A columnist is a journalist who writes for publication in a series, creating an article that usually offers commentary and opinions. Columns appear in newspapers, magazines and other publications, including blogs....

 and best-selling author
Author
An author is broadly defined as "the person who originates or gives existence to anything" and that authorship determines responsibility for what is created. Narrowly defined, an author is the originator of any written work.-Legal significance:...

 of books for parents
Parenting
Parenting is the process of promoting and supporting the physical, emotional, social, and intellectual development of a child from infancy to adulthood...

, John Rosemond
John Rosemond
John Rosemond has authored 14 parenting books, pamphlets and writes a nationally syndicated column on parenting.Rosemond grew up in Charleston, SC, and the suburbs of Chicago. He attended Western Illinois University, graduating in 1971 with a Masters Degree in Community Psychology...

. The controversy was about the length of time a baby should wear diapers and when to start toilet training. Rosemond believes it is a "slap to the intelligence of a human being that one would allow baby to continue soiling and wetting himself past age 2." While Rosemond concedes that Brazelton has been giving the same advice for decades, he criticized the pediatrician for serving as a consultant to Pampers, a division of Procter & Gamble, and for appearing in Pampers commercials.

In March 2010, Pampers announced a change to their popular Cruisers and Swaddlers diapers with the addition of the new Dry-Max technology. Many parents reported rashes and chemical burns as a result of using the new diapers. Procter & Gamble claim that pediatric experts have reviewed the Pampers with DryMax safety data and have seen no correlation between the reported rash and diaper. In May 2010, a lawsuit was filed against Procter & Gamble based on the injuries allegedly caused by the diapers. In September 2010, the United States Consumer Product Safety Commission issued the results of its investigation into the matter, finding no evidence that these diapers cause diaper rash.

Advertising

Pampers is marketed in various ways, such as print ads and television commercials. Print ads often appear in magazines and other periodicals. Television commercials appear during soap opera
Soap opera
A soap opera, sometimes called "soap" for short, is an ongoing, episodic work of dramatic fiction presented in serial format on radio or as television programming. The name soap opera stems from the original dramatic serials broadcast on radio that had soap manufacturers, such as Procter & Gamble,...

s produced by Procter and Gamble, such as As The World Turns
As the World Turns
As the World Turns is an American television soap opera that aired on CBS from April 2, 1956 to September 17, 2010. Irna Phillips created As the World Turns as a sister show to her other soap opera Guiding Light...

and Guiding Light
Guiding Light
Guiding Light is an American daytime television drama that is credited by the Guinness Book of World Records as the longest running drama in television and radio history, running from 1937 until 2009...

, and also during the airing of parenting shows. Another way Pampers is promoted is through product placement
Product placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the...

. Pampers paid $50,000 to be featured in the film Three Men and a Baby
Three Men and a Baby
Three Men and a Baby is a 1987 comedy film starring Tom Selleck, Steve Guttenberg, Nancy Travis , and Ted Danson, and directed by Leonard Nimoy, in his first non-Star Trek movie directorial role. It follows the mishaps and adventures of three bachelors as they attempt to adapt their lives to...

. P&G has also sponsored the program Make Room for Baby on the Discovery Health Channel
Discovery Health Channel
Discovery Health Channel is a website owned by Discovery Communications, created for people interested in health and wellness. Until December 31, 2010, it was a U.S. cable television specialty channel dedicated to television programming that highlights various aspects of health and wellness...

. Pampers has been promoted in some countries on billboards. Another method that has been used to promote the product is direct marketing program where relevant content is mailed to mothers with babies. These mailings can include Pampers samples or Pampers coupons.

P&G contributes to flood relief efforts in Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

 in part through its Pampers brand and "Spread a Smile" campaign, which provides free health check ups, medicines, and oral rehydration therapy
Oral rehydration therapy
Oral rehydration therapy is a simple treatment for dehydration associated with diarrhoea, particularly gastroenteritis or gastroenteropathy, such as that caused by cholera or rotavirus. ORT consists of a solution of salts and sugars which is taken by mouth...

to babies and children living in the flood affected areas.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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