Packshot
Encyclopedia
A packshot is a still or moving image
of a product, usually including its packaging and labeling, used to portray the product's reputation
in advertising
or other media
.
It is an important stimulus to sales, with the goal of triggering in-store, on-shelf product recognition.
The term packshot also refers to product placement
in a movie or television show.
Pack shots often dominate television commercials, taking from two to five seconds of a thirty-second commercial.
Forged or leaked packshots for unreleased products have led to controversy or increased interest in the product.
Packshots can be a simple photograph of the product on a white background or can entail the use of elaborate props. Products sold as digital downloads, such as software, sometimes have digitally generated packshots when no physical product or packaging exists.
Image
An image is an artifact, for example a two-dimensional picture, that has a similar appearance to some subject—usually a physical object or a person.-Characteristics:...
of a product, usually including its packaging and labeling, used to portray the product's reputation
Reputation
Reputation of a social entity is an opinion about that entity, typically a result of social evaluation on a set of criteria...
in advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
or other media
Media (communication)
In communications, media are the storage and transmission channels or tools used to store and deliver information or data...
.
It is an important stimulus to sales, with the goal of triggering in-store, on-shelf product recognition.
The term packshot also refers to product placement
Product placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the...
in a movie or television show.
Pack shots often dominate television commercials, taking from two to five seconds of a thirty-second commercial.
Forged or leaked packshots for unreleased products have led to controversy or increased interest in the product.
Packshots can be a simple photograph of the product on a white background or can entail the use of elaborate props. Products sold as digital downloads, such as software, sometimes have digitally generated packshots when no physical product or packaging exists.