PAMA is a pomegranate

Pomegranate

The pomegranate , Punica granatum, is a fruit-bearing deciduous shrub or small tree growing between five and eight meters tall.Native to the area of modern day Iran, the pomegranate has been cultivated in the Caucasus since ancient times. From there it spread to Asian areas such as the Caucasus as...

 liqueur produced PAMA Spirits Co. of Bardstown

Bardstown, Kentucky

As of the census of 2010, there were 11,700 people, 4,712 households, and 2,949 families residing in the city. The population density was . There were 5,113 housing units at an average density of...

, Kentucky

Kentucky

The Commonwealth of Kentucky is a state located in the East Central United States of America. As classified by the United States Census Bureau, Kentucky is a Southern state, more specifically in the East South Central region. Kentucky is one of four U.S. states constituted as a commonwealth...

, United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, a subsidiary

Subsidiary

A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...

 of Heaven Hill

Heaven Hill

Heaven Hill Distilleries, Inc., is a private family-owned and operated distillery company headquartered in Bardstown, Kentucky that produces and markets the Heaven Hill brand of Kentucky Straight Bourbon Whiskey and a variety of other distilled spirits. Its current distillery facility, called the...

 Distilleries, Inc., also based in Bardstown, Kentucky.

PAMA is marketed as "the world's first true pomegranate liqueur."http://www.heaven-hill.com/pr-archives.shtml?article=NDQ5NnN1cGVyNDQ5M3NlY3JldDQ1MDA%3D According to PAMA Spirits Co., it is made from the juice of California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 pomegranates, premium vodka

Vodka

Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....

, and a touch of imported tequila

Tequila

Tequila is a spirit made from the blue agave plant, primarily in the area surrounding the city of Tequila, northwest of Guadalajara, and in the highlands of the western Mexican state of Jalisco....

.

The liqueur is red in color and has a flavor that is both sweet and tart. It is 17 percent alcohol by volume.

PAMA is promoted as a mixable liqueur, suitable for martinis

Martini (cocktail)

The martini is a cocktail made with gin and vermouth, and garnished with an olive or a lemon twist. Over the years, the martini has become one of the best-known mixed alcoholic beverages. H. L. Mencken called the martini "the only American invention as perfect as the sonnet" and E. B...

, mojito

Mojito

Mojito is a traditional Cuban highball.Traditionally, a Mojito is not very strong and made of five ingredients: white rum, sugar , lime juice, sparkling water and mint. The original Cuban recipe uses spearmint or yerba buena, a mint variety very popular on the island...

s, mimosas

Mimosa (cocktail)

A Mimosa is a cocktail-like drink composed of one part champagne and one part thoroughly chilled orange juice. It is traditionally served in a tall champagne flute with a morning brunch as hair of the dog or to guests at weddings. ....

, cosmopolitans

Cosmopolitan (cocktail)

A cosmopolitan is a cocktail made with vodka, triple sec, cranberry juice, and freshly squeezed lime juice or sweetened lime juice. Informally, it is referred to as a Cosmo.-History:...

, margarita

Margarita

The margarita is a cocktail consisting of tequila mixed with orange-flavoured liqueur and lime or lemon juice, often served with salt on the glass rim. It is the most common tequila-based cocktail in the United States...

s, and other similar cocktail

Cocktail

A cocktail is an alcoholic mixed drink that contains two or more ingredients—at least one of the ingredients must be a spirit.Cocktails were originally a mixture of spirits, sugar, water, and bitters. The word has come to mean almost any mixed drink that contains alcohol...

s.

PAMA received a four-star rating in the June 1, 2006 issue of Spirit Journal.

PAMA is distributed in Australia by Think Spirits.

External links

• PAMA official site
• PAMA Australia official site
• Heaven Hill press release about PAMA, January 11, 2006.
• Heaven Hill press release about PAMA, October 11, 2006.