Our Green Book
Encyclopedia
Our Green Book is a magazine/reference guide
series
that helps users find a business
or organization that offers green
(environmentally conscious and socially responsible) products or services in a specific metropolitan area. The series began in 2009 with an edition that only focused on New York City
green industry. Published annually by AVI Publishing, INC., Our Green Book's 2010 release (scheduled to coincide with the 40th anniversary of Earth Day
, April 22) will include editions not only for New York but for San Francisco, Chicago
and Los Angeles
as well.
The publication
incorporates the elements of a directory with the glossy features of a magazine such as feature articles promoting a green lifestyle, that is, a way of living that takes into account one's impact on the environment
. Our Green Book serves not only as a reference
tool for locals but also as a guide for eco-conscious tourists unfamiliar with the city in which they are visiting. AVI Publishing, INC. is currently a subsidiary
of AVI Media Group, a full-service marketing
firm which offers web design
, graphic design
, public relations
, promotional and branding
campaigns, and editorial
services. The 2009 edition features information about over 100 green businesses and nonprofits and is 68 pages long; the 2010 edition will have about 100 pages.
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of Abraham Slavin, CEO of AVI Publishing, INC., an independent publishing
company based in New York that was launched in 2006. Past publications include Israel's 60th: Past, Present and Future, a magazine published in collaboration with the Consulate General of Israel
in New York that commemorated Israel's 60th year of independence.
for Our Green Book that drastically differentiates it from its competitors. For example, other green guides allow green businesses and organizations to place their listings in their publication for free and then sell copies of the guide to the public for a moderate fee. Our Green Book charges businesses to display advertisements and listings but gives copies to the public for free, maximizing its readership.
for Our Green Book, www.ourgreenbook.com, was launched soon after the release of the publication's 2009 edition. The website employs new and innovate technology to offer a digital
version of Our Green Book. The software, Quad/Graphics Digital Edition, runs on Flash
and allows users to "turn" the pages, zoom in on any page, search the publication via keyword, and even write notes as well as tag pages to different social networking sites. Web addresses as well as entire sections of a page can be hot-linked to corresponding web sites and e-mail
addresses, one of many dynamic features impossible to duplicate on paper
.
Guide book
A guide book is a book for tourists or travelers that provides details about a geographic location, tourist destination, or itinerary. It is the written equivalent of a tour guide...
series
Book series
A book series is a sequence of books having certain characteristics in common that are formally identified together as a group. Book series can be organized in different ways, such as written by the same author, or marketed as a group by their publisher....
that helps users find a business
Business
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...
or organization that offers green
Green politics
Green politics is a political ideology that aims for the creation of an ecologically sustainable society rooted in environmentalism, social liberalism, and grassroots democracy...
(environmentally conscious and socially responsible) products or services in a specific metropolitan area. The series began in 2009 with an edition that only focused on New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
green industry. Published annually by AVI Publishing, INC., Our Green Book's 2010 release (scheduled to coincide with the 40th anniversary of Earth Day
Earth Day
Earth Day is a day that is intended to inspire awareness and appreciation for the Earth's natural environment. The name and concept of Earth Day was allegedly pioneered by John McConnell in 1969 at a UNESCO Conference in San Francisco. The first Proclamation of Earth Day was by San Francisco, the...
, April 22) will include editions not only for New York but for San Francisco, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
and Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
as well.
The publication
Publication
To publish is to make content available to the public. While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content on any medium, including paper or electronic publishing forms such as websites, e-books, Compact Discs and MP3s...
incorporates the elements of a directory with the glossy features of a magazine such as feature articles promoting a green lifestyle, that is, a way of living that takes into account one's impact on the environment
Environment (biophysical)
The biophysical environment is the combined modeling of the physical environment and the biological life forms within the environment, and includes all variables, parameters as well as conditions and modes inside the Earth's biosphere. The biophysical environment can be divided into two categories:...
. Our Green Book serves not only as a reference
Reference
Reference is derived from Middle English referren, from Middle French rèférer, from Latin referre, "to carry back", formed from the prefix re- and ferre, "to bear"...
tool for locals but also as a guide for eco-conscious tourists unfamiliar with the city in which they are visiting. AVI Publishing, INC. is currently a subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...
of AVI Media Group, a full-service marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
firm which offers web design
Web design
Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser...
, graphic design
Graphic design
Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...
, public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
, promotional and branding
Brand management
Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
campaigns, and editorial
Copywriting
Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing , the term copywriter is generally limited to promotional situations, regardless of the medium...
services. The 2009 edition features information about over 100 green businesses and nonprofits and is 68 pages long; the 2010 edition will have about 100 pages.
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History
Our Green Book was the brainchildIdea
In the most narrow sense, an idea is just whatever is before the mind when one thinks. Very often, ideas are construed as representational images; i.e. images of some object. In other contexts, ideas are taken to be concepts, although abstract concepts do not necessarily appear as images...
of Abraham Slavin, CEO of AVI Publishing, INC., an independent publishing
Publishing
Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public...
company based in New York that was launched in 2006. Past publications include Israel's 60th: Past, Present and Future, a magazine published in collaboration with the Consulate General of Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...
in New York that commemorated Israel's 60th year of independence.
Business model
Mr. Slavin employed a business modelBusiness model
A business model describes the rationale of how an organization creates, delivers, and captures value...
for Our Green Book that drastically differentiates it from its competitors. For example, other green guides allow green businesses and organizations to place their listings in their publication for free and then sell copies of the guide to the public for a moderate fee. Our Green Book charges businesses to display advertisements and listings but gives copies to the public for free, maximizing its readership.
Website
The official websiteWebsite
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
for Our Green Book, www.ourgreenbook.com, was launched soon after the release of the publication's 2009 edition. The website employs new and innovate technology to offer a digital
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...
version of Our Green Book. The software, Quad/Graphics Digital Edition, runs on Flash
Adobe Flash
Adobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...
and allows users to "turn" the pages, zoom in on any page, search the publication via keyword, and even write notes as well as tag pages to different social networking sites. Web addresses as well as entire sections of a page can be hot-linked to corresponding web sites and e-mail
E-mail
Electronic mail, commonly known as email or e-mail, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the...
addresses, one of many dynamic features impossible to duplicate on paper
Paper
Paper is a thin material mainly used for writing upon, printing upon, drawing or for packaging. It is produced by pressing together moist fibers, typically cellulose pulp derived from wood, rags or grasses, and drying them into flexible sheets....
.