Orbit (gum)
Encyclopedia
Orbit is a brand
of sugarless chewing gum
from the Wrigley Company. In the United States, where it was re-launched in 2001, it is sold in cardboard boxes with 14 individually wrapped pieces of gum per package. In the UK, where it was launched in 1977, it was sold as a traditional long-stick gum. Wrigley's recently introduced the 14 package (as in the United States) in the UK.
Orbit White, packaged in blister packs of 12 pieces, was released to compete with Cadbury Adams's Trident White
gum in 2001.
In late 2007, Orbit sugar-free gum was granted the American Dental Association's seal of approval and Indian Dental Association's approval based on its ability to improve oral health. As of May 2009, Orbit has come out with a new gum subline. Orbit Mist (called Excel Mist
in Canada
) is the new Orbit gum subline that has "micro-bursts," small polka dot chips filled with a flavor contrast to the rest of the stick. It is also meant to create "a hydrating sensation", as claimed on the box. There are three flavors: Peppermint Spray, Watermelon Spring and Mango Surf. It is advertised as a "premium gum." The gum contains phenylalanine
and other sweeteners, as well as the preservatives BHA (Butylated hydroxyanisole
) and BHT (Butylated hydroxytoluene
).
as a replacement brand by Wrigley due to rationing
of gum-making ingredients in World War II
. The ingredient list of Orbit gum during the Second World War was gum base, sugar, corn syrup, softeners and artificial fruit flavors.
The gum reappeared in Europe in 1977 as the first sugar-free chewing gum from the Wrigley Company before launching Extra
gum. It was again relaunched in 2001. The advertising campaign for Orbit is centered around the Orbit Gum Girl, a British character who always appears in awkward situations wearing all white, a scarf and a smile. The actress who plays the Orbit Gum Girl is Farris Patton.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of sugarless chewing gum
Chewing gum
Chewing gum is a type of gum traditionally made of chicle, a natural latex product, or synthetic rubber known as polyisobutylene. For economical and quality reasons, many modern chewing gums use rubber instead of chicle...
from the Wrigley Company. In the United States, where it was re-launched in 2001, it is sold in cardboard boxes with 14 individually wrapped pieces of gum per package. In the UK, where it was launched in 1977, it was sold as a traditional long-stick gum. Wrigley's recently introduced the 14 package (as in the United States) in the UK.
Orbit White, packaged in blister packs of 12 pieces, was released to compete with Cadbury Adams's Trident White
Trident gum
Trident is a brand of sugarless chewing gum popular in the United States, United Kingdom, Canada, Australia, Greece, Guyana, Spain, Mexico, Portugal, Venezuela, Morocco, Thailand, Peru, Brazil, Ecuador and in Argentina & Uruguay as 'Beldent'. It was introduced by Cadbury in the United Kingdom...
gum in 2001.
In late 2007, Orbit sugar-free gum was granted the American Dental Association's seal of approval and Indian Dental Association's approval based on its ability to improve oral health. As of May 2009, Orbit has come out with a new gum subline. Orbit Mist (called Excel Mist
Excel (gum)
Wrigley's Excel is a line of chewing gum and mints available in Canada since 1991. It is the best selling gum in Canada. Eclipse is the American version of Excel....
in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
) is the new Orbit gum subline that has "micro-bursts," small polka dot chips filled with a flavor contrast to the rest of the stick. It is also meant to create "a hydrating sensation", as claimed on the box. There are three flavors: Peppermint Spray, Watermelon Spring and Mango Surf. It is advertised as a "premium gum." The gum contains phenylalanine
Phenylalanine
Phenylalanine is an α-amino acid with the formula C6H5CH2CHCOOH. This essential amino acid is classified as nonpolar because of the hydrophobic nature of the benzyl side chain. L-Phenylalanine is an electrically neutral amino acid, one of the twenty common amino acids used to biochemically form...
and other sweeteners, as well as the preservatives BHA (Butylated hydroxyanisole
Butylated hydroxyanisole
Butylated hydroxyanisole is an antioxidant consisting of a mixture of two isomeric organic compounds, 2-tert-butyl-4-hydroxyanisole and 3-tert-butyl-4-hydroxyanisole. It is prepared from 4-methoxyphenol and isobutylene. It is a waxy solid used as a food additive with the E number E320...
) and BHT (Butylated hydroxytoluene
Butylated hydroxytoluene
Butylated hydroxytoluene , also known as butylhydroxytoluene, is a lipophilic organic compound that is primarily used as an antioxidant food additive as well as an antioxidant additive in cosmetics, pharmaceuticals, jet fuels, rubber, petroleum products, electrical transformer oil, and embalming...
).
History
Orbit was launched in 1944 in the United StatesUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
as a replacement brand by Wrigley due to rationing
Rationing
Rationing is the controlled distribution of scarce resources, goods, or services. Rationing controls the size of the ration, one's allotted portion of the resources being distributed on a particular day or at a particular time.- In economics :...
of gum-making ingredients in World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
. The ingredient list of Orbit gum during the Second World War was gum base, sugar, corn syrup, softeners and artificial fruit flavors.
The gum reappeared in Europe in 1977 as the first sugar-free chewing gum from the Wrigley Company before launching Extra
Extra (gum)
Extra is the name of the second sugarfree gum launched by the Wm. Wrigley Jr. Company in the United States . It was launched in 1984 and became one of the most popular brands of gum in the United States within a few years, known for long-lasting flavor...
gum. It was again relaunched in 2001. The advertising campaign for Orbit is centered around the Orbit Gum Girl, a British character who always appears in awkward situations wearing all white, a scarf and a smile. The actress who plays the Orbit Gum Girl is Farris Patton.
Flavors
| Flavour | Orbit | Orbit White | Orbit Mist |
|---|---|---|---|
| Peppermint | Available | Available | Available (in Canada as Excel Mist) |
| Spearmint | Available | Available | Available (in Canada as Excel Mist) |
| Bubblemint | Available | Available | Not Available |
| Wintermint | Available | Not Available | Not Available |
| Cinnamint | Available | Not Available | Not Available |
| Citrusmint | Available | Not Available | Not Available |
| Crystal Mint | Available | Not Available | Not Available |
| Sweetmint | Available | Not Available | Not Available |
| Mint Mojito | Available | Not Available | Not Available |
| Raspberry Mint | Available | Not Available | Not Available |
| Maui Melon Mint | Available | Not Available | Not Available |
| Fabulous Fruitini | Available | Not Available | Not Available |
| Fruit Punch | Available | Not Available | Not Available |
| Sangria Fresca | Available | Not Available | Not Available |
| Strawberry Mint | Available | Not Available | Not Available |
| Positively Pomegranate | Available | Not Available | Not Available |
| Melon Breeze | Not Available | Available | Not Available |
| Fruit Sorbet | Not Available | Available | Not Available |
| Peppermint Spray | Not Available | Not Available | Available |
| Watermelon Spring | Not Available | Not Available | Available |
| Raspberry Lemon Dew | Not Available | Not Available | Available |
| Mango Surf | Not Available | Not Available | Available |
| Lemon Mint | Not Available | Not Available | Available |
| Piña Colada | Limited Availability (As of April 2010) | Not Available | Not Available |
| Berry Red | Available | Not Available | Not Available |
| Lime Melon | Available | Not Available | Not Available |
| Tropical Remix | Available | Not Available | Not Available |
| Perfect Peach | Available | Not Available | Not Available |
| Strawberry Remix | Available | Not Available | Not Available |