Onslaught is an online

Online advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial...

 advertising campaign

Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...

 created by Unilever

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

 in 2007 to promote the Dove Self-Esteem Fund. It is the third such piece to be released, following Daughters and Evolution

Evolution (Dove)

Evolution is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Canada...

. As with the previous spots, the 80-second spot was managed by advertising agency

Advertising agency

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...

 Ogilvy & Mather

Ogilvy & Mather

Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...

 and was directed by Tim Piper

Tim Piper

Tim Piper is a writer and director for television commercials and branded content. Piper wrote and co-directed the television commercial "Dove Evolution", which won the first Unilever Grand Prix award for advertising....

. The campaign won a number of prestigious awards from within the advertising industry, including at the Cannes Lions International Advertising Festival

Cannes Lions International Advertising Festival

The Cannes Lions International Festival of Creativity is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France...

.

The film begins opening titles along with the song "La Breeze," by the now-defunct English band Simian

Simian (band)

Simian was an English electronic rock band, formed in Manchester in 2000.-Personnel:*Simon William Lord *James Ellis Ford *Alex MacNaghten *James Anthony Shaw -History:...

. It then dissolves to the face of a young girl. The song keeps building, repeating the lyrics "Here it comes... Here it comes..." The music takes off and the little girl is quickly followed by a bombardment of fictionalized images, video clips, product shots and advertisements, all illustrating of the impossible standards of beauty in modern media. The film ends with a shot of the same girl walking to school with her classmates, and the text "talk to your daughter before the beauty industry does" appears on the screen. The viewer is then invited to the Campaign for Real Beauty's

Dove Campaign for Real Beauty

The Dove Campaign for Real Beauty is a worldwide marketing campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and even the publication of a book and the production of a play...

website.