In the entertainment industry, a one-sheet or one sheet is a single document that summarizes a product for publicity

Publicity

Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people , goods and services, organizations of all kinds, and works of art or entertainment.From a marketing perspective, publicity is one component of promotion which is one...

 and sales.

Cinema

A one sheet is a specific size (typically 27" x 41" in size before 1985; 27" x 40" in size after 1985) of film poster advertising. Multiple one-sheets are used to assemble larger advertisements, which are referred to by their sheet count, including 24-sheet billboard

Billboard (advertising)

A billboard is a large outdoor advertising structure , typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers...

s, and 30-sheet billboards. The term is also used as synonym for the poster artwork itself.

Since a one-sheet is used in the official advertising for films, they are prized by both collectors of memorabilia for specific films and of film posters themselves. Film posters sold in general retailing are in poster size, which is 24 x 36 inches. Most prized are posters which have been rolled and shipped in tubes instead of being folded. Currently most posters are sent to cinemas rolled, for aesthetic reasons.

Music

In music publicity and distribution, a one-sheet is exactly what the name implies: One sheet of paper

Paper

Paper is a thin material mainly used for writing upon, printing upon, drawing or for packaging. It is produced by pressing together moist fibers, typically cellulose pulp derived from wood, rags or grasses, and drying them into flexible sheets....

, on which information is provided about the musician and/or a specific release

Release (music)

In the music industry, a release is usually a term referring to the creative output from an artist available for sale or distribution; a broad term covering the many different formats music can be released in, and different forms of pieces .The word can also refer to the event at which an album or...

 which is being distributed. One-sheets often accompany a record

Gramophone record

A gramophone record, commonly known as a phonograph record , vinyl record , or colloquially, a record, is an analog sound storage medium consisting of a flat disc with an inscribed, modulated spiral groove...

 or CD

Compact Disc

The Compact Disc is an optical disc used to store digital data. It was originally developed to store and playback sound recordings exclusively, but later expanded to encompass data storage , write-once audio and data storage , rewritable media , Video Compact Discs , Super Video Compact Discs ,...

 when it is being shipped to radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

s and music publications (i.e., magazine

Magazine

Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

s, Web-based forums

Internet forum

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...

, etc.) A one-sheet is sometimes also referred to as a press sheet or a promo sheet.

Layout and content

Depending on the purpose it serves, a one-sheet will often contain a variety of information about its subject. Often comprising both images and text, one-sheets typically serve as a way to introduce the unfamiliar reader to a particular artist. The name of the artist (and perhaps the title of the release) will appear prominently. Some common elements found on a one-sheet can include:

• Logo
• Biographical information
  Biography
  A biography is a detailed description or account of someone's life. More than a list of basic facts , biography also portrays the subject's experience of those events...
  
  
• Photograph(s) of the artist
• Cover art
  Cover art
  Cover art is the illustration or photograph on the outside of a published product such as a book , magazine, comic book, video game , DVD, CD, videotape, or music album. The art has a primarily commercial function, i.e...
  
  work for the release
• Names of the stronger, more representative tracks
• Names of tracks that might be in violation of U.S. Federal Communications Commission
  Federal Communications Commission
  The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
  
   (FCC) guidelines (for radio airplay)
• List of similar artists
• Contact information for the artist or record label

See also

• Film poster - discusses the history and usage of film advertisements in more depth.
• Richard Amsel
  Richard Amsel
  Richard Amsel was an American illustrator and graphic designer. His career was brief but prolific, including movie posters, album covers, and magazine covers. His portrait of comedienne Lily Tomlin for the cover of Time is now part of the permanent collection at the Smithsonian Institution...
  
   - artist
• Drew Struzan
  Drew Struzan
  Drew Struzan is an American artist known for his more than 150 movie posters, which include all the films in the Indiana Jones, Back to the Future and Star Wars film series. He has also painted album covers, collectibles, and book covers.- Early life and education :Drew Struzan was born in Oregon...
  
   - artist
• Character poster
• Teaser poster
• Fact sheet
  Fact sheet
  A fact sheet, factsheet or one-sheet is a presentation of data in a format which emphasizes key points concisely. The layout is simple and often standardized, e.g...
  
  

External links

• Movie Poster Info - with a page devoted to various sizes and notes on usage.
• Learn About Movie Posters