OmniPeace is a fashion brand founded in 2007 by Mary Fanaro and based in Los Angeles, California. Each year, the brand donates a quarter of its profits to a humanitarian organization. OmniPeace has previously partnered with organizations including Millennium Promise

Millennium Promise

Millennium Promise, or The Millennium Promise Alliance, Inc., is a non-profit organization incorporated under the laws of the State of Delaware, dedicated to ending extreme poverty within our lifetime...

, UNICEF, the Lalela Project, and buildOn

Buildon

buildOn is an international nonprofit organization that runs youth service afterschool programs in United States high schools, and builds schools in developing countries...

.

In 2005, after watching a Live 8

Live 8

Live 8 was a string of benefit concerts that took place on 2 July 2005, in the G8 states and in South Africa. They were timed to precede the G8 Conference and summit held at the Gleneagles Hotel in Auchterarder, Scotland from 6–8 July 2005; they also coincided with the 20th anniversary of Live Aid...

 concert, Fanaro had the idea of introducing a food line called "Peace of Chocolate" whose profits would benefit initiatives to end African poverty; she later decided to create a clothing label. Fanaro met with the founder of Millennium Promise and proposed that her idea benefit the charity. Two weeks before OmniPeace opened in June 2007, Fanaro was diagnosed with ovarian cancer

Ovarian cancer

Ovarian cancer is a cancerous growth arising from the ovary. Symptoms are frequently very subtle early on and may include: bloating, pelvic pain, difficulty eating and frequent urination, and are easily confused with other illnesses....

, but the brand still launched as planned in New York City and Los Angeles. T-shirts designed by Signorelli were some of the first items that OmniPeace released.

OmniPeace has donated more than $500,000 to help end violence against African women and to educate children. Proceeds have gone towards building schools in Senegal

Senegal

Senegal , officially the Republic of Senegal , is a country in western Africa. It owes its name to the Sénégal River that borders it to the east and north...

 and Malawi

Malawi

The Republic of Malawi is a landlocked country in southeast Africa that was formerly known as Nyasaland. It is bordered by Zambia to the northwest, Tanzania to the northeast, and Mozambique on the east, south and west. The country is separated from Tanzania and Mozambique by Lake Malawi. Its size...

 through buildOn; they have also supported the construction of City of Joy, a center for abused women in the Democratic Republic of the Congo

Democratic Republic of the Congo

The Democratic Republic of the Congo is a state located in Central Africa. It is the second largest country in Africa by area and the eleventh largest in the world...

, through UNICEF and V-Day.

OmniPeace clothing has been worn by celebrities such as Lindsay Lohan

Lindsay Lohan

Lindsay Lohan is an American actress, pop singer and model. She began her career as a child fashion model before making her motion picture debut in Disney's 1998 remake of The Parent Trap at the age of 11...

, Naomi Campbell

Naomi Campbell

Naomi Campbell is a British model. Scouted at the age of 15, she established herself among the top three most recognisable and in-demand models of the late 1980s and early 1990s, and she was one of six models of her generation declared "supermodels" by the fashion world...

, Jennifer Aniston

Jennifer Aniston

Jennifer Joanna Aniston is an American actress, film director, and producer, best known for her role as Rachel Green on the television sitcom Friends, a role which earned her an Emmy Award, a Golden Globe Award, and a Screen Actors Guild Award.Aniston has also enjoyed a successful film career,...

, Courteney Cox

Courteney Cox

Courteney Bass Cox is an American actress, she is best known for her roles as Monica Geller on the NBC sitcom Friends, Gale Weathers in the horror series Scream and as Jules Cobb in the ABC sitcom Cougar Town, for which she earned her first Golden Globe nomination....

, Sheryl Crow

Sheryl Crow

Sheryl Suzanne Crow is an American singer-songwriter, record producer, musician, and actress. Her music incorporates elements of rock, folk, hip hop, country and pop...

, Common, David Beckham

David Beckham

David Robert Joseph Beckham, OBE is an English footballer who plays midfield for Los Angeles Galaxy in Major League Soccer, having previously played for Manchester United, Preston North End, Real Madrid, and A.C...

, Kevin Costner

Kevin Costner

Kevin Michael Costner is an American actor, singer, musician, producer, director, and businessman. He has been nominated for three BAFTA Awards, won two Academy Awards, and two Golden Globe Awards. Costner's roles include Lt. John J...

, Casey Affleck

Casey Affleck

Caleb Casey McGuire Affleck-Boldt , better known as Casey Affleck, is an American actor and film director. Throughout the 1990s and early 2000s, he played supporting roles in mainstream hits like Good Will Hunting and Ocean's Eleven as well as in critically acclaimed independent films such as...

, and Peter Facinelli

Peter Facinelli

Peter Facinelli is an American actor. He became known as the star of Fox's 2002 television series Fastlane. He plays Carlisle Cullen in the film adaptations of the Twilight series. He is also well known for his role as Mike Dexter in the film Can't Hardly Wait...

.

The brand's products are sold online, as well as through major US retailers such as Macy's

Macy's

Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...

 and Nordstrom

Nordstrom

Nordstrom, Inc. is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings...

, and in smaller boutiques. In addition to hats and children's apparel, OmniPeace also sells non-clothing items, including chocolate, jewelry, and handbags.