Office of Alcohol and Other Drug Abuse
Encyclopedia
The Office of Alcohol and Other Drug Abuse at the American Medical Association
American Medical Association
The American Medical Association , founded in 1847 and incorporated in 1897, is the largest association of medical doctors and medical students in the United States.-Scope and operations:...

 (AMA) was established by the temperance
Temperance movement
A temperance movement is a social movement urging reduced use of alcoholic beverages. Temperance movements may criticize excessive alcohol use, promote complete abstinence , or pressure the government to enact anti-alcohol legislation or complete prohibition of alcohol.-Temperance movement by...

-oriented Robert Wood Johnson Foundation
Robert Wood Johnson Foundation
The Robert Wood Johnson Foundation is the United States' largest philanthropy devoted exclusively to health and health care; it is based in Princeton, New Jersey. The foundation's mission is to improve the health and health care of all Americans...

 with an initial grant of $5 million, followed by more substantial funding.

As a national program office of the foundation, it established and is promoting the "A Matter of Degree" program. This is a major campus and community partnership demonstration project at ten colleges and universities across the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. The goal of the program was to encourage local communities and campus administrations to work together to reduce situations and environments that would encourage high-risk or binge drinking
Binge drinking
Binge drinking or heavy episodic drinking is the modern epithet for drinking alcoholic beverages with the primary intention of becoming intoxicated by heavy consumption of alcohol over a short period of time. It is a kind of purposeful drinking style that is popular in several countries worldwide,...

 among students. Preliminary results of its effectiveness have not been positive.

Other projects focus on reducing alcoholic beverage
Alcoholic beverage
An alcoholic beverage is a drink containing ethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers, wines, and spirits. They are legally consumed in most countries, and over 100 countries have laws regulating their production, sale, and consumption...

 advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

, changing parental behaviors related to alcohol consumption, and alcoholic beverage taxes.
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