North-West Europe Campaign of 1944–1945 is a battle honour

Battle honour

A battle honour is an award of a right by a government or sovereign to a military unit to emblazon the name of a battle or operation on its flags , uniforms or other accessories where ornamentation is possible....

 given to several regiments in the British Army

British Army

The British Army is the land warfare branch of Her Majesty's Armed Forces in the United Kingdom. It came into being with the unification of the Kingdom of England and Scotland into the Kingdom of Great Britain in 1707. The new British Army incorporated Regiments that had already existed in England...

.

It refers to the land campaign starting with the landings

Operation Overlord

Operation Overlord was the code name for the Battle of Normandy, the operation that launched the invasion of German-occupied western Europe during World War II by Allied forces. The operation commenced on 6 June 1944 with the Normandy landings...

 in Normandy and ended with Field Marshal Montgomery taking the German military surrender of all German forces in Holland, Northwest Germany and Denmark on Lüneburg Heath

Lüneburg Heath

The Lüneburg Heath is a large area of heath, geest and woodland in northeastern part of the state of Lower Saxony in northern Germany. It forms part of the hinterland for the cities of Hamburg, Hanover, and Bremen and is named after the town of Lüneburg. Most of the area is a nature reserve...

 in Northwest Germany. It was fought by the British 21st Army Group

British 21st Army Group

The 21st Army Group was a British headquarters formation consisting primarily of British and Canadian forces. The Army Group was an important Allied force in the European Theatre of World War II. It was established in London during July 1943 under the command of Supreme Headquarters Allied...

. The American 12th Army and 6th Army groups were responsible for the rest of the Western Front from Luxembourg to Switzerland.