No nonsense
Encyclopedia
No Nonsense is a brand of women's legwear, owned by Kayser-Roth
(itself a subsidiary of Golden Lady), sold at many food, drug, mass and club outlets. Today, in addition to hosiery
, tights
and dress socks
, they also offer sleepwear, panties, sporty style socks, novelty socks and foot comfort products, as well as socks for men and children.
) in 1973, as an inexpensive brand of legwear, including pantyhose
, tights
, and control tops. By 1978, the brand introduced the first control top pantyhose, No Nonsense Control Top, with a green-coloured package. By the mid-1980s, No Nonsense products started to be made using a production process called 16-point graduation, a technical breakthrough in pantyhose knitting from Kayser-Roth that allowed for improved fit and comfort.
During the 1990s, No Nonsense introduced Great Shapes, the first "shaping pantyhose" that combines traditional pantyhose with the figure-enhancing effects of body shapers, Sheer Endurance, a sheer, strong hosiery collection. In 1997, No Nonsense introduced the Transparent Control Top. Kayser-Roth's Calvin Klein
brand of hosiery introduced a similarly invisible control top pantyhose around the same time. A year later, Kayser-Roth introduced its first age-defying hosiery products for No Nonsense and HUE (a sister brand to No Nonsense) legwear. Both brands began utilizing technology that delivers therapeutic benefits to women's legs. In 1999, No Nonsense introduced Almost Bare pantyhose.
During the 2000s, No Nonsense expanded, and introduced nonstop, a durable, comfortable line of hosiery that meets the challenges of women's busy lives. In 2004, No Nonsense introduced its first line of women's underwear, and was listed as the 17th most recognizable apparel brand in America (between Ralph Lauren
and Lee
by Women's Wear Daily
magazine.
In 2005, the new look of No Nonsense launched, complete with new packaging, a new website, new products, and television commercials, including panties, sleepwear, super soft and athletic socks, seasonal and novelty socks, and foot comfort products.
Kayser-Roth
Kayser-Roth Corporation is an intimate apparel and hosiery manufacturer based in Greensboro, North Carolina. The company currently markets two brands in North America, No Nonsense and HUE.-History:...
(itself a subsidiary of Golden Lady), sold at many food, drug, mass and club outlets. Today, in addition to hosiery
Hosiery
Hosiery, also referred to as legwear, describes garments worn directly on the feet and legs. The term originated as the collective term for products of which a maker or seller is termed a hosier; and those products are also known generically as hose...
, tights
Tights
Tights are a kind of cloth leg garment, most often sheathing the body from about the waist to the feet with a more or less tight fit, hence the name....
and dress socks
SOCKS
SOCKS is an Internet protocol that routes network packets between a client and server through a proxy server. SOCKS5 additionally provides authentication so only authorized users may access a server...
, they also offer sleepwear, panties, sporty style socks, novelty socks and foot comfort products, as well as socks for men and children.
History
No Nonsense (officially trademarked as No nonsense) was introduced by the Kayser-Roth Corporation (then owned by Gulf+WesternGulf+Western
Gulf and Western Industries, Inc., for a number of years known as Gulf+Western, was an American conglomerate.- History :Gulf and Western's prosaic origins date to a manufacturer named Michigan Bumper Co. founded in 1934, though Charles Bluhdorn treated his 1958 takeover of what was then Michigan...
) in 1973, as an inexpensive brand of legwear, including pantyhose
Pantyhose
Pantyhose are sheer, close-fitting legwear, covering the wearer's body from the waist to the feet. Mostly considered to be a woman's and girl's garment, pantyhose appeared in the 1960s, and they provided a convenient alternative to stockings...
, tights
Tights
Tights are a kind of cloth leg garment, most often sheathing the body from about the waist to the feet with a more or less tight fit, hence the name....
, and control tops. By 1978, the brand introduced the first control top pantyhose, No Nonsense Control Top, with a green-coloured package. By the mid-1980s, No Nonsense products started to be made using a production process called 16-point graduation, a technical breakthrough in pantyhose knitting from Kayser-Roth that allowed for improved fit and comfort.
During the 1990s, No Nonsense introduced Great Shapes, the first "shaping pantyhose" that combines traditional pantyhose with the figure-enhancing effects of body shapers, Sheer Endurance, a sheer, strong hosiery collection. In 1997, No Nonsense introduced the Transparent Control Top. Kayser-Roth's Calvin Klein
Calvin Klein
Calvin Richard Klein is an American fashion designer who launched the company that would later become Calvin Klein Inc. in 1968. In addition to clothing, Klein has also given his name to a range of perfumes, watches, and jewelry....
brand of hosiery introduced a similarly invisible control top pantyhose around the same time. A year later, Kayser-Roth introduced its first age-defying hosiery products for No Nonsense and HUE (a sister brand to No Nonsense) legwear. Both brands began utilizing technology that delivers therapeutic benefits to women's legs. In 1999, No Nonsense introduced Almost Bare pantyhose.
During the 2000s, No Nonsense expanded, and introduced nonstop, a durable, comfortable line of hosiery that meets the challenges of women's busy lives. In 2004, No Nonsense introduced its first line of women's underwear, and was listed as the 17th most recognizable apparel brand in America (between Ralph Lauren
Ralph Lauren
Ralph Lauren is an American fashion designer and business executive; best known for his Polo Ralph Lauren clothing brand.-Early life:...
and Lee
Lee (Jeans)
Lee is a brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by VF Corporation, the largest apparel company in the world. Its headquarters is currently in Merriam, Kansas, just outside of Kansas City, Missouri...
by Women's Wear Daily
Women's Wear Daily
Women's Wear Daily is a fashion-industry trade journal sometimes called "the bible of fashion." WWD delivers information and intelligence on changing trends and breaking news in the fashion, beauty and retail industries with a readership composed largely of retailers, designers, manufacturers,...
magazine.
In 2005, the new look of No Nonsense launched, complete with new packaging, a new website, new products, and television commercials, including panties, sleepwear, super soft and athletic socks, seasonal and novelty socks, and foot comfort products.