No, Not Much
Encyclopedia
"No, Not Much" is a popular
Popular music
Popular music belongs to any of a number of musical genres "having wide appeal" and is typically distributed to large audiences through the music industry. It stands in contrast to both art music and traditional music, which are typically disseminated academically or orally to smaller, local...

 song
Song
In music, a song is a composition for voice or voices, performed by singing.A song may be accompanied by musical instruments, or it may be unaccompanied, as in the case of a cappella songs...

 published in 1955
1955 in music
-Events:*January 1 – RCA Victor announces a marketing plan called "Operation TNT." The label drops the list price on LPs from $5.95 to $3.98, EPs from $4.95 to $2.98, 45 EPs from $1.58 to $1.49 and 45's from $1.16 to $.89...

. The music was written by Robert Allen, the lyrics by Al Stillman
Al Stillman
Al Stillman was an American lyricist.-Biography:Stillman was born in New York City. His name was originally Albert Silverman, but changed it to that of a well-known New York banking family. He was Jewish. He attended New York University. After graduation, he contributed to Franklin P...

.

This song is an example of being rejected from the lover, stating that the lover does not get the pleasure, the thrills, and the satisfaction from his mate, stating that this was all pretentious. (The seeming triple negations appear to confuse the author. However, the lyrics state plainly "IF you ever go, could I take it? Maybe so. ...would I like it? No, not much." "No, not much," was a common idiom of that era, which is an unpublished observation.)

The song was one of a large number of Stillman-Allen compositions that were recorded by The Four Lads
The Four Lads
The Four Lads is a popular Canadian male singing quartet. In the 1950s, 1960s, and 1970s, the group earned many gold singles and albums. Its million-selling signature tunes include "Moments to Remember," "Standin' on the Corner," "No, Not Much," "Who Needs You," and "Istanbul."The Four Lads makes...

. The recording by The Four Lads
The Four Lads
The Four Lads is a popular Canadian male singing quartet. In the 1950s, 1960s, and 1970s, the group earned many gold singles and albums. Its million-selling signature tunes include "Moments to Remember," "Standin' on the Corner," "No, Not Much," "Who Needs You," and "Istanbul."The Four Lads makes...

 was released by Columbia Records
Columbia Records
Columbia Records is an American record label, owned by Japan's Sony Music Entertainment, operating under the Columbia Music Group with Aware Records. It was founded in 1888, evolving from an earlier enterprise, the American Graphophone Company — successor to the Volta Graphophone Company...

 as catalog number
Catalog numbering systems for single records
This article presents the numbering systems used by various record companies for single records.- Capitol :...

 40629. It first reached the Billboard magazine charts
Billboard charts
The Billboard charts tabulate the relative weekly popularity of songs or albums in the United States. The results are published in Billboard magazine...

 on January 28, 1956. On the Disk Jockey chart, it peaked at #2; on the Best Seller chart, at #4; on the Juke Box chart, at #4; on the composite chart of the top 100 songs, it reached #3.

The song was subsequently recorded by The Vogues
The Vogues
The Vogues are an American vocal group from Turtle Creek, Pennsylvania, a suburb of Pittsburgh. The original group consisted of Bill Burkette , Don Miller , Hugh Geyer and Chuck Blasko .-Career:...

 and The Smoke Ring
The Smoke Ring (band)
The Smoke Ring was a rock band from Norfolk, Nebraska active in the 1960s. It was formed from two previous regionally popular rock and roll groups, Little Joe & the Ramrods and The Strollers...

, both of whom charted their versions in 1969
1969 in music
-Events:Perhaps the two most famous musical events of 1969 were concerts. At a Rolling Stones concert in Altamont, California, a fan was stabbed to death by Hells Angels, a biker gang that had been hired to provide security for the event...

.

British singer Robert Palmer also recorded a version of this song for his 1992 studio album 'Ridin' High'.

This song also appeared in an episode of the TV show "Scrubs." It was sung by the hospital employee a capella band in the 4th season episode "My Ocardial Infarction". It is also one of the songs of its era included in the Broadway musical "Forever Plaid".
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