Nirmalya Kumar
Encyclopedia
Nirmalya Kumar is London Business School
professor. Between 2001 and 2009, he also served on five Boards of Directors of Indian firms including ACC Limited and Zensar Technologies
.
in 1983. In 1986, he completed his MBA at the University of Illinois at Chicago
and in 1991, received his Ph.D. in Market at the Kellogg School of Management
in Northwestern University
.
.
He previously served on the faculty of Harvard Business School
, IMD-International Institute for Management Development
(Switzerland), and Kellogg School of Management
at Northwestern University
.
He has authored five books on marketing and business-related topics. He is notable for proposing the culture of "3Vs": valued customer, value proposition and value network, explained in his book Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation.
London Business School
London Business School is an international business school and a constituent college of the federal University of London, located in central London, beside Regent's Park...
professor. Between 2001 and 2009, he also served on five Boards of Directors of Indian firms including ACC Limited and Zensar Technologies
Zensar Technologies
Zensar Technologies is a global information technology services and business process outsourcer headquartered in Pune, India. It is a software wing of RPG Group, and offers a range of integrated information technology and BPO products and services to Fortune 500 clients.Zensar has a marketing...
.
Education
Kumar received his Bachelor of Commerce at Calcutta University in 1980, and his Masters of Commerce at Shivaji UniversityShivaji University
Shivaji University , established in 1962, is located in Kolhapur, Maharashtra, India. The University is named after Chhatrapati Shivaji Maharaj, founder of the Maratha Empire. It was inaugurated on 18 November 1962 by Sarvepalli Radhakrishnan, the then President of India. Yashwantrao Chavan and...
in 1983. In 1986, he completed his MBA at the University of Illinois at Chicago
University of Illinois at Chicago
The University of Illinois at Chicago, or UIC, is a state-funded public research university located in Chicago, Illinois, United States. Its campus is in the Near West Side community area, near the Chicago Loop...
and in 1991, received his Ph.D. in Market at the Kellogg School of Management
Kellogg School of Management
The Kellogg School of Management is the business school of Northwestern University in Evanston, Illinois, downtown Chicago, Illinois and Miami, Florida. Kellogg offers full-time, part-time, and executive programs, as well as partnering programs with schools in China, India, Hong Kong, Israel,...
in Northwestern University
Northwestern University
Northwestern University is a private research university in Evanston and Chicago, Illinois, USA. Northwestern has eleven undergraduate, graduate, and professional schools offering 124 undergraduate degrees and 145 graduate and professional degrees....
.
Career
Kumar is currently a Professor of Marketing and Co-Director of Aditya Birla India Centre at London Business SchoolLondon Business School
London Business School is an international business school and a constituent college of the federal University of London, located in central London, beside Regent's Park...
.
He previously served on the faculty of Harvard Business School
Harvard Business School
Harvard Business School is the graduate business school of Harvard University in Boston, Massachusetts, United States and is widely recognized as one of the top business schools in the world. The school offers the world's largest full-time MBA program, doctoral programs, and many executive...
, IMD-International Institute for Management Development
International Institute for Management Development
IMD - International Institute for Management Development is a non profit business school located in Lausanne, Switzerland.- History & Mission :...
(Switzerland), and Kellogg School of Management
Kellogg School of Management
The Kellogg School of Management is the business school of Northwestern University in Evanston, Illinois, downtown Chicago, Illinois and Miami, Florida. Kellogg offers full-time, part-time, and executive programs, as well as partnering programs with schools in China, India, Hong Kong, Israel,...
at Northwestern University
Northwestern University
Northwestern University is a private research university in Evanston and Chicago, Illinois, USA. Northwestern has eleven undergraduate, graduate, and professional schools offering 124 undergraduate degrees and 145 graduate and professional degrees....
.
He has authored five books on marketing and business-related topics. He is notable for proposing the culture of "3Vs": valued customer, value proposition and value network, explained in his book Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation.
External links
- Nirmalya Kumar's Profile at the London Business School website
- Interview with Mint
- Interview with Rediff.com