Nikita Nanos
Encyclopedia
Nik Nanos is a Canadian
public opinion pollster and an expert on image research and crisis communications management.
a market and public opinion research firm with clients across North America. The company is now known as Nanos Research.
In the 2006 federal election
, Nanos predicted the results to within one tenth of one percentage point for the four major parties - a record in Canadian polling history.
Nanos Research was the official pollster for CPAC, Canada's Political Channel until 2009. The Company remains the pollster for the Osprey Media Group (a chain of 51 newspapers in Ontario) and the Rogers Radio Network.
During his tenure, he presided over the launch of the Charter of Respondent Rights, the renewal of the marketing research
industry’s professional designation and a review of the standards regulating market and public opinion research in Canada.
In May 2010, Nanos was elected Fellow of the MRIA (FMRIA).
He is a past publisher of the Canadian Journal of Marketing Research and past Editor-in-Chief of Vue, the official magazine for the market research industry in Canada.
Nanos has been awarded patents in the U.S., Canada, Germany, the U.K., Ireland, France and Austria for an automated, real-time research process called “ask” (automated survey kiosk) which is deployed to allow clients to have real-time access to customer input during the retail experience. A patent is also pending on this interactive, multi-lingual wireless research technology with the world intellectual property organization.
In 2008, Nanos was appointed an associate professor in the Canadian studies program at the State University of New York at Buffalo.
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
public opinion pollster and an expert on image research and crisis communications management.
Company history
In 1987 Nanos founded SES ResearchSES Research
Nanos Research is a Canadian public opinion and research company established in 1987. It is run by Nik Nanos, who also maintains a discussing political polling numbers....
a market and public opinion research firm with clients across North America. The company is now known as Nanos Research.
In the 2006 federal election
Canadian federal election, 2006
The 2006 Canadian federal election was held on January 23, 2006, to elect members of the Canadian House of Commons of the 39th Parliament of Canada. The Conservative Party of Canada won the greatest number of seats: 40.3% of seats, or 124 out of 308, up from 99 seats in 2004, and 36.3% of votes:...
, Nanos predicted the results to within one tenth of one percentage point for the four major parties - a record in Canadian polling history.
Nanos Research was the official pollster for CPAC, Canada's Political Channel until 2009. The Company remains the pollster for the Osprey Media Group (a chain of 51 newspapers in Ontario) and the Rogers Radio Network.
Professional Activity
Nanos was the 2006-2007 National President of the Marketing Research and Intelligence Association (MRIA), which governs and accredits over 260 research organizations and over 1,700 research professionals.During his tenure, he presided over the launch of the Charter of Respondent Rights, the renewal of the marketing research
Marketing research
Marketing research is "the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve...
industry’s professional designation and a review of the standards regulating market and public opinion research in Canada.
In May 2010, Nanos was elected Fellow of the MRIA (FMRIA).
He is a past publisher of the Canadian Journal of Marketing Research and past Editor-in-Chief of Vue, the official magazine for the market research industry in Canada.
Nanos has been awarded patents in the U.S., Canada, Germany, the U.K., Ireland, France and Austria for an automated, real-time research process called “ask” (automated survey kiosk) which is deployed to allow clients to have real-time access to customer input during the retail experience. A patent is also pending on this interactive, multi-lingual wireless research technology with the world intellectual property organization.
In 2008, Nanos was appointed an associate professor in the Canadian studies program at the State University of New York at Buffalo.