Nike Skateboarding
Encyclopedia
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
brand for its line of shoes, clothing, and equipment for skateboarding
Skateboarding
Skateboarding is an action sport which involves riding and performing tricks using a skateboard.Skateboarding can be a recreational activity, an art form, a job, or a method of transportation. Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2002 report...
.
History
In 1997, Nike produced their own line of skate shoes, but were unable to sell to many specialist skate shops as the market was already strongly in favour of companies such as DCDC
- Places :* Washington, D.C. - the capital of the United States of America- Organizations :* DC Comics, a comic book publisher* DC Inside, a South Korean internet forum* DC Recordings, a record label* DC Shoes, a footwear company...
, Globe
Globe
A globe is a three-dimensional scale model of Earth or other spheroid celestial body such as a planet, star, or moon...
and Vans
Vans
Vans is an American based manufacturer of sneakers, skateboarding shoes, BMX shoes, snowboarding boots and other shoe types.- History :On March 16, 1966, at 704 E. Broadway, in Anaheim, California, brothers Paul Van Doren, James Van Doren, and three other partners opened up their first store...
and Nike wasn't associated as a skateboarding brand among a skateboarding community; heavily influenced by branding.
In 2002, Nike came out with the SB brand. Nike SB Dunk Lows were released, with padded tongues and collars with the "Zoom Air" insoles and were more similar to their competitor's styles than their previous attempts. After the SB Dunk's mediocre sales, they released four other models. In 2004, Nike SB signed Paul Rodriguez as a figurehead to the brand.
In March 2004, Nike released the Nike Dunk SB collection, due to the increased popularity of skateboarding in California. Differing from the old SB Dunk range in that there were a variety of changes made, designed specifically for skateboarding. The collection included increased padding and Zoom Air insoles. Due to the function of skateboarding shoes the material quality was increased, including triple stitching which is the standard for shoes designed for skateboarding due to their intense wearing.
In 2005, Nike SB gave Paul Rodriguez his own pro model shoe named the Nike SB Paul Rodriguez Zoom Air Low. That year, one of Nike SB's spokespersons, Lance Mountain, decided to release the Nike Blazer SB, a version of the Nike Blazer basketball shoe from the early 1970s. They named it the Nike SB Blazer and added a few new features such as the padded collar and Zoom Air insoles.
Lance rode for Adidas in 2005 and then joined Nike SB in 2007.
In addition to yearly releases, a variety of special edition Nike Dunk SBs have been released. The Nike Dunk SB Low Pro SB Tiffany was released in 2005 and was part of the Team Manager Series. As one of the most popular and anticipated of the collection, demand exceeded supply. Because of this the Nike Dunk SB Low Pro Tiffany remained a sought after shoe which many suppliers no longer were able to get hold of.
Nike SB released their first video entitled "Nothing But The Truth" in 2007. The video consisted of most of the Nike SB skaters which were either signed or sponsored, and generated a lot of attention from video sharing sites due to the face it was professionally produced and edited and featured many famous skaters.
In 2009, Nike SB gave rider Stefan Janoski his own pro model: the Zoom Stefan Janoski SB, and signed Eric Koston
Eric Koston
Eric Koston is a Thai American professional skater who grew up in San Bernardino, California.He began skating in 1986 and remains active. He was first sponsored in 1991 and turned pro in 1993. He has been featured in the "Tony Hawk" video game series and "EA" Skate 2 and Skate 3...
who had left Lakai Footwear
Lakai Footwear
Lakai Footwear Limited is a footwear company based in Torrance, California that creates shoes designed for and inspired by skateboarding. Lakai was founded by professional skateboarders and Girl Skateboards co-founders Mike Carroll and Rick Howard in 1999...
earlier in the year. In addition, a video featuring the Nike SB Amateur team called "Debacle" was released later in the year 2009. Nike SB sponsors several pro skaters such as Theotis Beasley, Shane O'neill, Lewis Marnell, Lance Mountain, Stefan Janoski, Omar Salazar and Gino Iannucci.
Collection
Along with Air JordanAir Jordan
Air Jordan, also known simply as Jordans, are a brand of shoes and athletic apparel produced by Nike originally designed for and endorsed by NBA Hall of Famer and Six Time NBA Champion Michael Jordan. The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike...
s, Nike Skateboarding shoes have emerged as a collector's item, particularly in rare styles and colors. Certain pairs can demand upwards of $300 on EBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...
or in boutique stores such as Sole Control in Philadelphia and Flight Club in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
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Current Shoe Models
- Abington 1 1, 4, 5 (May 2005)
- Classic (January 2005)
- Delta Force (July 2004 - February 2006)
- DunkDunk (footwear)The Dunk was first introduced by Nike, Inc. in 1985. As the Nike Terminator’s "fraternal twin", originally having numerous colors in most sizes for various Universities and Colleges...
1, 2, 3,4, 5 (March 2002) - E-Cue (June 2003 - February 2005)
- FC (December 2003 - May 2009)
- Harbor (April 2007)
- Janoski (May 2009)
- Janoski Mid (2011)
- P-Rod 5 (February 2005 - December 2006)
- P-Rod II 1, 2(March 2007 - June 2009)
- P-Rod III (August 2009 - August 2010)
- P-Rod IV (August 2010)
- P-Rod 2.5 (February 2010)
- P-Rod 5 (2011)
- Regime (April 2006 - September 2007)
- Omar Salazar (March 2010 - 2011)
- Omar Salazar LR (November 2011)
- Team Edition (June 2005 - August 2007)
- Trainer (November 2005 - July 2006)
- Trainer 2 (January 2008 - May 2009)
- Tre (March 2006 - January 2008)
- Tre A.D.(March 2008)
- URL (December 2002 - July 2004)
- Veloce (January 2009)
- Verona 1 (May 2007 - July 2008)
- Bruin (August 2009)
- Future Primitive (November 2010)
- Koston One (June 2011)
- Damien Mattei (November 2011)
1 Premium
2 High
3 Mid
4 Low
5 Elite