Nielsen VideoScan is the partnership formed between the VideoScan and ACNielsen

ACNielsen

ACNielsen is a global marketing research firm, with worldwide headquarters in New York City. Regional headquarters for North America are located in Schaumburg, Illinois. As of May 2010, it is part of The Nielsen Company.-History:...

 companies, each of which is owned by The Nielsen Company. Nielsen VideoScan provides detailed point-of-sale data regarding sales of VHS

VHS

The Video Home System is a consumer-level analog recording videocassette standard developed by Victor Company of Japan ....

 videotape

Videotape

A videotape is a recording of images and sounds on to magnetic tape as opposed to film stock or random access digital media. Videotapes are also used for storing scientific or medical data, such as the data produced by an electrocardiogram...

 cassettes, DVD

DVD

A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

s, HD DVD

HD DVD

HD DVD is a discontinued high-density optical disc format for storing data and high-definition video.Supported principally by Toshiba, HD DVD was envisioned to be the successor to the standard DVD format...

s and Blu-ray Disc

Blu-ray Disc

Blu-ray Disc is an optical disc storage medium designed to supersede the DVD format. The plastic disc is 120 mm in diameter and 1.2 mm thick, the same size as DVDs and CDs. Blu-ray Discs contain 25 GB per layer, with dual layer discs being the norm for feature-length video discs...

s. The data is collected from VHS and DVD distribution outlets, such as retail stores, in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 and Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 and then made available to clients in customized report form through the VideoScan website.

Clients may purchase data either through on-going subscriptions, or on an ad hoc

Ad hoc

Ad hoc is a Latin phrase meaning "for this". It generally signifies a solution designed for a specific problem or task, non-generalizable, and not intended to be able to be adapted to other purposes. Compare A priori....

 basis. Additionally, Nielsen VideoScan frequently provides sales rankings of video titles (although not specific sales numbers) to entertainment and mainstream news media.

A similar service for music CD and cassette sales data is provided by Nielsen SoundScan

Nielsen SoundScan

Nielsen SoundScan is an information and sales tracking system created by Mike Fine and Mike Shalett. Soundscan is the official method of tracking sales of music and music video products throughout the United States and Canada...

.

External links

• VideoScan's informational site