Newspaper National Network LP
Encyclopedia
Newspaper Association of America
The Newspaper Association of America is a trade association representing approximately 2000 newspapers in the United States and Canada. Member newspapers represented by the NAA include large daily papers, non-daily and small-market publications, as well as digital and multiplatform...
. NNN provides major advertisers with planning and placement support across over 9,000 newspapers for print and online.
NNN was formed in 1994 by a cross-industry effort to reverse a long-term decline in national advertising in newspapers. Former New York City School Chancellor
New York City School Chancellor
The New York City Schools Chancellor is the leader of the New York City Department of Education, the agency that handles New York City's public schools. The current Chancellor is Dennis M. Walcott, who began his tenure on April 18, 2011 after the resignation of Cathie Black on April 7, 2011...
Cathie Black
Cathie Black
Cathleen Prunty "Cathie" Black is a former New York City Schools Chancellor. On April 7, 2011, Black stepped down from her position after 95 days on the job. Her appointment to replace longtime Chancellor Joel Klein was announced on November 9, 2010 by Mayor Michael Bloomberg and became effective...
was instrumental in NNN's inception.
After careful study, the leading newspaper companies in America and the Newspaper Association of America
Newspaper Association of America
The Newspaper Association of America is a trade association representing approximately 2000 newspapers in the United States and Canada. Member newspapers represented by the NAA include large daily papers, non-daily and small-market publications, as well as digital and multiplatform...
financed the creation and launch of NNN. NNN was initially targeted on a highly selective set of advertiser categories, which did virtually no advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
in newspapers. Its scope has expanded, and since 1994 NNN has placed over $2 billion in newspaper advertising campaigns.
NNN's shareholder companies own most all major market newspapers, including the New York Times, Los Angeles Times
Los Angeles Times
The Los Angeles Times is a daily newspaper published in Los Angeles, California, since 1881. It was the second-largest metropolitan newspaper in circulation in the United States in 2008 and the fourth most widely distributed newspaper in the country....
, and Washington Post. NNN's is focused on 16 vertical categories of advertising where newspapers receive less than 10% of total media spending. In 2003, the NNN shareholder partners collectively reaffirmed their support of NNN by adopting a new mission and operating principles.
The group is headquartered in New York, NY.