New Media Strategies
Encyclopedia
New Media Strategies is a company specializing in online
intelligence
and word-of-mouth marketing based in Arlington, Virginia.
in 1999 and recognized as a pioneer in the digital public relations
field, as the first to couple data-mining with real-time communications consultation.
Seeing the Internet
as the "world's largest focus group," NMS specialized early on in tracking the buzz of Hollywood films and television shows, eventually expanding its focus and launching corporate and public affairs practices. NMS helps its clients understand what is being said about them on blog
s, message boards
, social networks and other Internet websites. The company also helps its clients engage in the Web 2.0 environment by developing blogs and Internet presence
on various social media websites, and by coordinating online contests. Unlike competing intelligence firms such as Cymfony and BuzzMetrics, NMS combines monitoring for competitive intelligence with digital public relations campaigns.
NMS has published an online statement about its standards, stressing community involvement and disclosure. Snyder told Washingtonian
magazine in 2006, "Your connection needs to be honest, factual, and noninterruptive. To influence others, people need to know who you are and your reputation. You need to add value to the community or conversation."
In addition to Hollywood studios, NMS clients have included Coca-Cola
, Burger King
, AT&T
, Dodge
and Ford
. NMS has also advised C-SPAN
and the presidential campaign
of Fred Thompson.
, a Fortune 500
firm traditionally known for its publishing
and broadcasting
holdings.
's "50 Great Places to Work".
ONLINE
ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....
intelligence
Competitive intelligence
A broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.Key...
and word-of-mouth marketing based in Arlington, Virginia.
Background
NMS was founded by pollster Pete SnyderPete Snyder
Pete Snyder is an American entrepreneur, political consultant and marketing executive who is best known as the founder and CEO of New Media Strategies, a social media consulting agency that he started in 1999. His company was acquired by Meredith Corporation in 2007, with Snyder remaining as CEO...
in 1999 and recognized as a pioneer in the digital public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
field, as the first to couple data-mining with real-time communications consultation.
Seeing the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
as the "world's largest focus group," NMS specialized early on in tracking the buzz of Hollywood films and television shows, eventually expanding its focus and launching corporate and public affairs practices. NMS helps its clients understand what is being said about them on blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
s, message boards
Internet forum
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...
, social networks and other Internet websites. The company also helps its clients engage in the Web 2.0 environment by developing blogs and Internet presence
Internet presence management
Internet Presence Management is the process of controlling the Web presence, or Internet-based channels of an organization or company, with the goal of increasing that entity's online presence and overall internet efficiency.-Internet presence:...
on various social media websites, and by coordinating online contests. Unlike competing intelligence firms such as Cymfony and BuzzMetrics, NMS combines monitoring for competitive intelligence with digital public relations campaigns.
NMS has published an online statement about its standards, stressing community involvement and disclosure. Snyder told Washingtonian
Washingtonian (magazine)
Washingtonian is a monthly magazine distributed in the Washington, DC area since 1965. The magazine describes itself as "the magazine Washington lives by." The magazine's core focuses are local feature journalism, guide book-style articles, and real estate advice.-Editorial Content:Washingtonian...
magazine in 2006, "Your connection needs to be honest, factual, and noninterruptive. To influence others, people need to know who you are and your reputation. You need to add value to the community or conversation."
In addition to Hollywood studios, NMS clients have included Coca-Cola
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...
, Burger King
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...
, AT&T
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...
, Dodge
Dodge
Dodge is a United States-based brand of automobiles, minivans, and sport utility vehicles, manufactured and marketed by Chrysler Group LLC in more than 60 different countries and territories worldwide....
and Ford
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
. NMS has also advised C-SPAN
C-SPAN
C-SPAN , an acronym for Cable-Satellite Public Affairs Network, is an American cable television network that offers coverage of federal government proceedings and other public affairs programming via its three television channels , one radio station and a group of websites that provide streaming...
and the presidential campaign
Fred Thompson presidential campaign, 2008
Fred Thompson was a Republican Party primary candidate to represent his party in the 2008 United States presidential election. Thompson has worked as a lawyer, lobbyist, and character actor, and he represented Tennessee as a Republican in the U.S...
of Fred Thompson.
Acquisition
In early 2007, New Media Strategies was acquired by Meredith CorporationMeredith Corporation
The Meredith Corporation is a media conglomerate based in Des Moines, Iowa, USA. The company has two divisions, National Media and Local Media.-History:...
, a Fortune 500
Fortune 500
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...
firm traditionally known for its publishing
Publishing
Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public...
and broadcasting
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...
holdings.
Recognition
New Media Strategies appeared in Inc.s "Fastest Growing Companies" list from 2004 through 2006. Snyder was recognized as a member of Fortune/Winning Workplaces "Small Business Best Bosses" class of 2006, and NMS has been recognized by Washingtonian magazine as one of the Baltimore-Washington metropolitan areaBaltimore-Washington Metropolitan Area
The Baltimore-Washington Metropolitan Area is a combined statistical area consisting of the overlapping labor market region of the cities of Baltimore, Maryland and Washington, D.C.. The region includes Central Maryland, Northern Virginia, and Jefferson County in the Eastern Panhandle of West...
's "50 Great Places to Work".