New Brunswick general election, 1967
Encyclopedia
The 26th New Brunswick general election was held on October 23, 1967, to elect 58 members to the 46th New Brunswick Legislative Assembly
46th New Brunswick Legislative Assembly
The 46th New Brunswick Legislative Assembly represented New Brunswick between February 27, 1968 and September 3, 1970.Wallace Samuel Bird was Lieutenant-Governor of New Brunswick.Robert B. McCready was chosen as speaker....

, the governing house of the province
Provinces and territories of Canada
The provinces and territories of Canada combine to make up the world's second-largest country by area. There are ten provinces and three territories...

 of New Brunswick
New Brunswick
New Brunswick is one of Canada's three Maritime provinces and is the only province in the federation that is constitutionally bilingual . The provincial capital is Fredericton and Saint John is the most populous city. Greater Moncton is the largest Census Metropolitan Area...

, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

.

The governing Liberal Party
New Brunswick Liberal Association
The New Brunswick Liberal Association , more popularly known as the New Brunswick Liberal Party or Liberal Party of New Brunswick, is one of the two major political parties in the Canadian province of New Brunswick...

, under Premier Louis Robichaud
Louis Robichaud
Louis Joseph Robichaud, PC, CC, QC , popularly known as "Little Louis" or "P'tit-Louis" , was a Canadian lawyer and politician...

, had just completed implementing its landmark Equal Opportunity
New Brunswick Equal Opportunity program
The Equal Opportunity program in the Canadian province of New Brunswick was created to ensure equal services would be provided to citizens in all parts of the province regardless of the wealth in the area....

 program, which drastically improved government services in poorer and francophone
Francophone
The adjective francophone means French-speaking, typically as primary language, whether referring to individuals, groups, or places. Often, the word is used as a noun to describe a natively French-speaking person....

 regions of the province. Several Liberal cabinet ministers had quit politics during the previous term, including some who were uncomfortable with Robichaud's policies. Education minister Henry Irwin
Henry Irwin (Canadian politician)
Henry Gilbert Irwin was a political figure in New Brunswick, Canada. He represented Charlotte County in the Legislative Assembly of New Brunswick from 1960 to 1967 as a Liberal member....

 was fired after having an extramarital affair.

The Progressive Conservatives
Progressive Conservative Party of New Brunswick
The Progressive Conservative Party of New Brunswick is a centre-right political party in New Brunswick, Canada. It has its origins in the pre-Canadian confederation Conservative Party that opposed the granting of responsible government to the colony...

 had selected Charlie Van Horne as leader in November 1966. Van Horne, whose cowboy hat had become his trademark to voters, had faced several lawsuits over his personal financial matters during the 1960s which caused him to sell his hotel
Hotel
A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...

 in Campbellton
Campbellton, New Brunswick
Campbellton is a Canadian city in Restigouche County, New Brunswick.Situated on the south bank of the Restigouche River opposite Pointe-à-la-Croix, Quebec, Campbellton was officially incorporated in 1889 and achieved city status in 1958.Forestry and tourism are major industries in the regional...

, but claimed they had all been settled. Liberals
New Brunswick Liberal Association
The New Brunswick Liberal Association , more popularly known as the New Brunswick Liberal Party or Liberal Party of New Brunswick, is one of the two major political parties in the Canadian province of New Brunswick...

 claimed that industrialist K.C. Irving, who was in his own personal battle with Robichaud, was funding Van Horne's campaign. Conservatives were hopeful that Van Horne's charisma and speaking skills could surpass those of Robichaud.

During the campaign, critics accused Van Horne of being vague on his promises for "a new tomorrow". He had pledged to increase health care and education funding while reducing taxes, with no answer as to how it would be accomplished.

Questions arose as to the Conservative campaign's funding. He campaigned across the province in a Cadillac
Cadillac
Cadillac is an American luxury vehicle marque owned by General Motors . Cadillac vehicles are sold in over 50 countries and territories, but mostly in North America. Cadillac is currently the second oldest American automobile manufacturer behind fellow GM marque Buick and is among the oldest...

, while Don Messer, one of the most popular musicians in Atlantic Canada at the time, accompanied Van Horne at several campaign stops. However, Equal Opportunity was wildly unpopular in many Conservative strongholds and the Liberals had been perceived as arrogant. Polls showed a close race.

Robichaud campaigned under the slogan of "a responsible government". With the entire campaign focused on attacking Van Horne, he used a dramatic effect of listing all of the Conservatives' promises on paper and unfurling it across a room. In the final days of the campaign, two Toronto newspapers ran unflattering articles about Van Horne, to which he threatened to sue the authors. The Conservative reaction is believed to have turned the results decidedly in Robichaud's favour.























New Brunswick general election, 1967
Name Seats Pop Vote
New Brunswick Liberal Association
New Brunswick Liberal Association
The New Brunswick Liberal Association , more popularly known as the New Brunswick Liberal Party or Liberal Party of New Brunswick, is one of the two major political parties in the Canadian province of New Brunswick...

 
32 52.8%
Progressive Conservative Party of New Brunswick
Progressive Conservative Party of New Brunswick
The Progressive Conservative Party of New Brunswick is a centre-right political party in New Brunswick, Canada. It has its origins in the pre-Canadian confederation Conservative Party that opposed the granting of responsible government to the colony...

26 47.1%
Other / Non-Partisan 0 0.1%

Sources

  1. Louis J. Robichaud: A Not So Quiet Revolution by Michel Cormier, translated by Jonathan Kaplansky. Faye Editions, 2004.
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