Netcars
Encyclopedia
Netcars.com is the trading name of JLR Digital Ltd and was launched to the motor trade in the UK in January 2011. Netcars is an online motoring portal for buying and selling used cars
.
The business
re-launched to consumers with a celebrity car convoy in Trafalgar Square
on Tuesday 8th March 2011. The event, which positioned 'the cars as the stars', saw five classic television cars, KITT, Ghostbusters
Ecto 1, The General Lee
, Del Boy's Three Wheeler and the Batmobile
, create a convoy through Pall Mall
, past Buckingham Palace
.
to offer the used car market the Google
inspired 'payment by results' billing model, where dealers can list their entire stock for free and only pay when they receive an enquiry through the Netcars website. Private sellers are also featured on the website.
Through the website
, users can search for cars
under a number of different criteria, including make and model, location of the seller, price, fuel type, body type, colour, mileage and engine size. The website's additional Car Advisor function also allows motorists to leave reviews of models they have previously driven and ask other reviewers questions or advice about future purchases.
in Car Dealer's Power Awards 2011, for its 'no contracts' and 'payment-on-results' charging policy.
Netcars has also been awarded the title 'Best Online Car Sales Portal 2011' by the Institute of Transport Management
(ITM).
Used Cars
Used Cars is a 1980 comedy satire film. It stars Kurt Russell, Jack Warden , Deborah Harmon, and Gerrit Graham.Kurt Russell portrays a devious car salesman working for affable but monumentally unsuccessful used car dealer Luke Fuchs . Luke's principal rival, located directly across the street, is...
.
Background
Netcars was founded in 2009 by brothers Reg and Louis Rix, who between them have over 20 years experience in the motor industry. The brothers began work in the automotive sector with their father's car dealership, Rix Motor Company, in Warrington, Cheshire. In 2010, Netcars secured an investment from Airtours founder, David Crossland, which prompted the company to re-launch to the motor trade in December 2010 and consumers in March 2011.The business
Business
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...
re-launched to consumers with a celebrity car convoy in Trafalgar Square
Trafalgar Square
Trafalgar Square is a public space and tourist attraction in central London, England, United Kingdom. At its centre is Nelson's Column, which is guarded by four lion statues at its base. There are a number of statues and sculptures in the square, with one plinth displaying changing pieces of...
on Tuesday 8th March 2011. The event, which positioned 'the cars as the stars', saw five classic television cars, KITT, Ghostbusters
Ghostbusters
Ghostbusters is a 1984 American science fiction comedy film directed by Ivan Reitman and written by Dan Aykroyd and Harold Ramis. The film stars Bill Murray, Dan Aykroyd, Sigourney Weaver, Harold Ramis, and Rick Moranis and follows three eccentric parapsychologists in New York City, who start a...
Ecto 1, The General Lee
The General Lee
The General Lee is the modified Dodge Charger driven by the Duke cousins Bo and Luke in the television series The Dukes of Hazzard. It is known for the chases and stunts, especially high jumps, in almost every episode, and for having the doors welded shut, leaving the Dukes to climb in and out...
, Del Boy's Three Wheeler and the Batmobile
Batmobile
The Batmobile is the automobile of DC Comics superhero Batman. The car has evolved along with the character from comic books to television and films. Kept in the Batcave, which it accesses through a hidden entrance, the Batmobile is a gadget-laden vehicle used by Batman in his crime-fighting...
, create a convoy through Pall Mall
Pall Mall
-Places:* Pall Mall, urban downtown ares of Bendigo, Australia* Pall Mall, London, a street in the City of Westminster, London* Pall Mall, Tennessee, a small unincorporated community in Fentress County, Tennessee...
, past Buckingham Palace
Buckingham Palace
Buckingham Palace, in London, is the principal residence and office of the British monarch. Located in the City of Westminster, the palace is a setting for state occasions and royal hospitality...
.
Website
With the strapline 'the UK's fastest growing car sales website', Netcars is the first automotive classified websiteClassified website
A variety of networks operating in special security domains handle classified information in the United States or sensitive but unclassified information, while other specialized networks are reserved specifically for unclassified use by the same agencies...
to offer the used car market the Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
inspired 'payment by results' billing model, where dealers can list their entire stock for free and only pay when they receive an enquiry through the Netcars website. Private sellers are also featured on the website.
Through the website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
, users can search for cars
CARS
Cars, or automobiles, motor cars, are wheeled motor vehicles used for transporting passengers.Cars or CARS may also refer to:-Entertainment:* Cars , a Disney/Pixar film series...
under a number of different criteria, including make and model, location of the seller, price, fuel type, body type, colour, mileage and engine size. The website's additional Car Advisor function also allows motorists to leave reviews of models they have previously driven and ask other reviewers questions or advice about future purchases.
Dealer Manager
In July 2011, Netcars launched Dealer Manager, an online portal that allows trade sellers to track and monitor results and manage their account, once stock has been uploaded.Awards
The company picked up a highly commended 'Special Achievement' awardAward
An award is something given to a person or a group of people to recognize excellence in a certain field; a certificate of excellence. Awards are often signifiedby trophies, titles, certificates, commemorative plaques, medals, badges, pins, or ribbons...
in Car Dealer's Power Awards 2011, for its 'no contracts' and 'payment-on-results' charging policy.
Netcars has also been awarded the title 'Best Online Car Sales Portal 2011' by the Institute of Transport Management
The Institute of Transport Management
The Institute of Transport Management is a non-profit organisation founded in the United Kingdom in 1977 to aid in oversee and reform the standards in the transport industry...
(ITM).