Naty
Encyclopedia
Naty develop and manufacture ecological ("eco") hygiene products like disposable
Diapers, Bibs, Bags and Wipes.
Company expertise is focused on the development of eco friendly material
for usage in hygiene
products. Many of today's leading brands use material where less than 20% is compostable, while all Naty products are 100% renewable and more than 60% of the material is compostable. With the use of renewable raw materials of agricultural origin and the biodegradation
and compost ability of the products, the impact on nature
and the contribution to the green house effect is considerably less compared to when using conventional material. This is also a major part of Naty's mission.
Bio film and of natural tree-pulp TCF-pulp (totally chlorine
free) tissue. The tissue in the lamination is made of natural tree-pulp TCF-pulp (totally chlorine free) with FSC certification
. The printing colour on the diapers is, certified by OK Compost
. Certificate attesting to the fact that the printing ink is free of heavy metals injurious to health. Naty has developed the compostable /biodegradable corn Bio film as well, which is used in the lamination. The film is based on cornstarch
and biodegradable polyester
and is 100% GM free.
diapers had on the environment. On average, every Swedish baby was responsible for a half-ton
of dirty diapers every year. So the diapers kept piling up, due in part to the material in traditional disposable diapers being predominately oil
-derived plastic.
After five years of hard work and research and development, Marlene formed Naty and launched a biodegradable and environmentally friendly disposable diaper onto the market. This was followed by the launch of a line of baby care products ranging from skincare and wipes, pull-on-pants to Baby care diapers.
It should also be said that there have been many problems and complaints with this product. There have been numerous quality control issues.
Overall this is a great idea, however not the greatest execution. The company is in desperate need of a reorganization as Mrs. Sandberg was a great entrepreneur but lacks the skills to drive the company further. Irving deal was a disaster (they wanted Irving to produce the product as they were primarily produced in Isreal) to help service the North American market. Imagine one of Canada's most prolific polluters producing a green diaper, strange to say the least.
Disposable
A disposable is a product designed for cheapness and short-term convenience rather than medium to long-term durability, with most products only intended for single use. The term is also sometimes used for products that may last several months to distinguish from similar products that last...
Diapers, Bibs, Bags and Wipes.
Company expertise is focused on the development of eco friendly material
Material
Material is anything made of matter, constituted of one or more substances. Wood, cement, hydrogen, air and water are all examples of materials. Sometimes the term "material" is used more narrowly to refer to substances or components with certain physical properties that are used as inputs to...
for usage in hygiene
Hygiene
Hygiene refers to the set of practices perceived by a community to be associated with the preservation of health and healthy living. While in modern medical sciences there is a set of standards of hygiene recommended for different situations, what is considered hygienic or not can vary between...
products. Many of today's leading brands use material where less than 20% is compostable, while all Naty products are 100% renewable and more than 60% of the material is compostable. With the use of renewable raw materials of agricultural origin and the biodegradation
Biodegradation
Biodegradation or biotic degradation or biotic decomposition is the chemical dissolution of materials by bacteria or other biological means...
and compost ability of the products, the impact on nature
Nature
Nature, in the broadest sense, is equivalent to the natural world, physical world, or material world. "Nature" refers to the phenomena of the physical world, and also to life in general...
and the contribution to the green house effect is considerably less compared to when using conventional material. This is also a major part of Naty's mission.
Composition, example
For Diapers, 60% of the content is biodegradable and of biological origin. The back sheet of the Naty diaper is a lamination of renewable/biodegradable cornMaize
Maize known in many English-speaking countries as corn or mielie/mealie, is a grain domesticated by indigenous peoples in Mesoamerica in prehistoric times. The leafy stalk produces ears which contain seeds called kernels. Though technically a grain, maize kernels are used in cooking as a vegetable...
Bio film and of natural tree-pulp TCF-pulp (totally chlorine
Chlorine
Chlorine is the chemical element with atomic number 17 and symbol Cl. It is the second lightest halogen, found in the periodic table in group 17. The element forms diatomic molecules under standard conditions, called dichlorine...
free) tissue. The tissue in the lamination is made of natural tree-pulp TCF-pulp (totally chlorine free) with FSC certification
Certification
Certification refers to the confirmation of certain characteristics of an object, person, or organization. This confirmation is often, but not always, provided by some form of external review, education, assessment, or audit...
. The printing colour on the diapers is, certified by OK Compost
Compost
Compost is organic matter that has been decomposed and recycled as a fertilizer and soil amendment. Compost is a key ingredient in organic farming. At its most essential, the process of composting requires simply piling up waste outdoors and waiting for the materials to break down from anywhere...
. Certificate attesting to the fact that the printing ink is free of heavy metals injurious to health. Naty has developed the compostable /biodegradable corn Bio film as well, which is used in the lamination. The film is based on cornstarch
Cornstarch
Corn starch, cornstarch, cornflour or maize starch is the starch of the corn grain obtained from the endosperm of the corn kernel.-History:...
and biodegradable polyester
Polyester
Polyester is a category of polymers which contain the ester functional group in their main chain. Although there are many polyesters, the term "polyester" as a specific material most commonly refers to polyethylene terephthalate...
and is 100% GM free.
History
Nearly 15 years ago, Marlene Sandberg found herself thinking about diapers, and doing so on a regular basis. She was the mother of two boys and had a burgeoning sense of environmental awareness. It was during this period that Marlene came across a swedish newspaper article reporting on the damaging effect that disposableDisposable
A disposable is a product designed for cheapness and short-term convenience rather than medium to long-term durability, with most products only intended for single use. The term is also sometimes used for products that may last several months to distinguish from similar products that last...
diapers had on the environment. On average, every Swedish baby was responsible for a half-ton
Ton
The ton is a unit of measure. It has a long history and has acquired a number of meanings and uses over the years. It is used principally as a unit of weight, and as a unit of volume. It can also be used as a measure of energy, for truck classification, or as a colloquial term.It is derived from...
of dirty diapers every year. So the diapers kept piling up, due in part to the material in traditional disposable diapers being predominately oil
Oil
An oil is any substance that is liquid at ambient temperatures and does not mix with water but may mix with other oils and organic solvents. This general definition includes vegetable oils, volatile essential oils, petrochemical oils, and synthetic oils....
-derived plastic.
After five years of hard work and research and development, Marlene formed Naty and launched a biodegradable and environmentally friendly disposable diaper onto the market. This was followed by the launch of a line of baby care products ranging from skincare and wipes, pull-on-pants to Baby care diapers.
It should also be said that there have been many problems and complaints with this product. There have been numerous quality control issues.
Overall this is a great idea, however not the greatest execution. The company is in desperate need of a reorganization as Mrs. Sandberg was a great entrepreneur but lacks the skills to drive the company further. Irving deal was a disaster (they wanted Irving to produce the product as they were primarily produced in Isreal) to help service the North American market. Imagine one of Canada's most prolific polluters producing a green diaper, strange to say the least.