National Mexican-American Anti-Defamation Committee
Encyclopedia
The National Mexican-American Anti-Defamation Committee was a lobbying group which pushed Frito-Lay
to get rid of the Frito Bandito
in the early 1970s. It was most active from 1968 to 1971.
Its head, Dominigo "Nick" Reyes, attacked Jews for their control of the entertainment industry. He also wrote and published a pamphlet called Chicanos and the mass media with Armando Rendon.
In 1975 it was sued by the Anti-Defamation League
for appropriating their name, but the case was rejected by the courts.
Frito-Lay
Frito-Lay North America is the division of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips,...
to get rid of the Frito Bandito
Frito Bandito
The Frito Bandito was the cartoon mascot for Fritos corn chips from 1967 to 1971. The Bandito was created by the Foote, Cone & Belding Agency, and animated by Tex Avery. The character was voiced by Mel Blanc, who used an exaggerated Mexican accent not unlike another character of his, Speedy...
in the early 1970s. It was most active from 1968 to 1971.
Its head, Dominigo "Nick" Reyes, attacked Jews for their control of the entertainment industry. He also wrote and published a pamphlet called Chicanos and the mass media with Armando Rendon.
In 1975 it was sued by the Anti-Defamation League
Anti-Defamation League
The Anti-Defamation League is an international non-governmental organization based in the United States. Describing itself as "the nation's premier civil rights/human relations agency", the ADL states that it "fights anti-Semitism and all forms of bigotry, defends democratic ideals and protects...
for appropriating their name, but the case was rejected by the courts.