National (brand)
Overview
 
National was a brand used by Panasonic Corporation (formerly Matsushita Electric Industrial Co., Ltd.) to sell home appliances, personal appliances, and industrial appliances and was the first name used by Konosuke Matsushita's
Konosuke Matsushita
was a Japanese industrialist, the founder of Panasonic, a company based in the suburb of Kadoma , Osaka in Japan. For many Japanese, he is known as "the god of management"...

 electric firm to sell his battery-powered bicycle lamps, hoping that they would be a product used by all of Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

, hence the name "National". It was arguably the first well-known brand of Japanese electronics.

National was formerly the premier brand on most Matsushita products, including audio and video and was often combined as "National Panasonic" after the worldwide success of the Panasonic name.

After 1980 in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

, and after 1988 in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 and New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

, Matsushita ceased the usage of "National", and sold audiovisual products exclusively under the Panasonic
Panasonic
Panasonic is an international brand name for Japanese electric products manufacturer Panasonic Corporation, which was formerly known as Matsushita Electric Industrial Co., Ltd...

 and Technics
Technics (brand)
1960s:*SX-601 Electronic Organ — an origin of Technics SX keyboard series, the result of cooperative works of National Electronic Organ Company and Ace Tone...

 nameplates.
 
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