NASCAR Canada
Encyclopedia
NASCAR Canada is the NASCAR
office in Canada
.
NASCAR opened an office in its second largest market in Canada in 2004. NASCAR opened a corporate office in Toronto in a joint partnership with Canadian media company TSN
. The move was made to boost sponsorship and licensing opportunities, and to build on its interest in Canada.
The office facilitates marketing rights to the NASCAR brand to Canadian companies, and to extend United States companies reach into Canada.
Since 2007, there has been a Nationwide Series event in Montreal
the first weekend in August: the NAPA Auto Parts 200
. In the past some US-based regional racing series have crossed the border on occasion, and currently the NASCAR Canadian Tire Series
runs about 15 events a year on tracks all across Canada.
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
office in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
.
NASCAR opened an office in its second largest market in Canada in 2004. NASCAR opened a corporate office in Toronto in a joint partnership with Canadian media company TSN
The Sports Network
The Sports Network, commonly abbreviated as TSN, is a Canadian English language Category C specialty channel and is Canada's leading English language sports TV channel. TSN premiered in 1984, in the first group of Canadian specialty cable channels...
. The move was made to boost sponsorship and licensing opportunities, and to build on its interest in Canada.
The office facilitates marketing rights to the NASCAR brand to Canadian companies, and to extend United States companies reach into Canada.
Since 2007, there has been a Nationwide Series event in Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...
the first weekend in August: the NAPA Auto Parts 200
NAPA Auto Parts 200
The NAPA Auto Parts 200 Presented by Dodge is a NASCAR Nationwide Series race that takes place at the Circuit Gilles Villeneuve in Montreal, Quebec, Canada since 2007. It takes place in August, replacing the Champ Car World Series and Atlantic Championship Grand Prix of Montreal...
. In the past some US-based regional racing series have crossed the border on occasion, and currently the NASCAR Canadian Tire Series
NASCAR Canadian Tire Series
The NASCAR Canadian Tire Series , commonly abbreviated as NCATS, is a national NASCAR racing series in Canada that is based from the old CASCAR Super Series which was founded in 1981.-History:...
runs about 15 events a year on tracks all across Canada.