My Valley (Youngstown)
Encyclopedia
My Valley is a branding used by New Vision Television
for its Youngstown, Ohio
properties, which it acquired in late 2006. NVT owns CBS
affiliate WKBN-TV
and Fox
affiliate WYFX-LD outright, while NVT also operates ABC
affiliate WYTV
and its MyNetworkTV
digital subchannel
MyYTV
through a shared services
agreement.
While essentially a local marketing agreement
under different legal terms, the shared services agreement allowed for joint-marketing of services by WKBN/WYFX & WYTV. By effect, NVT controls all television media in the Youngstown DMA (ranked #106 by Nielsen Media Research
) except for properties owned by the Maag family (which includes NBC
affiliate WFMJ-TV
, its CW
subchannel WBCB
, and The Vindicator
) as well as PBS
member Western Reserve Public Media.
The services offered by NVT as a result of the shared services agreement are the following, in chronological order:
MyValleyWeather.com is also the only site with its on digital subchannel
on one of the stations. Upon its launch, the MyValleyWeather.com branding replaced the Weather on the 3's branding WYTV used on its weather channel on 33.3 that already existed before NVT took control of the station. It was also around this time that WKBN personalities started to appear on WYTV.
As of May 2009, only MyValleySports.com, MyValleyWeather.com, and MyValleyDining.com are their own websites. The other three are minisites within WKBN's website.
New Vision Television
New Vision Television is a broadcast company based in Los Angeles, California. The company owns or manages 18 television stations in medium sized markets.-New Vision I:...
for its Youngstown, Ohio
Youngstown, Ohio
Youngstown is a city in the U.S. state of Ohio and the county seat of Mahoning County; it also extends into Trumbull County. The municipality is situated on the Mahoning River, approximately southeast of Cleveland and northwest of Pittsburgh, Pennsylvania...
properties, which it acquired in late 2006. NVT owns CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
affiliate WKBN-TV
WKBN-TV
WKBN-TV is the CBS-affiliated television station for Youngstown, Ohio. It broadcasts a high definition digital signal on UHF channel 41 from a transmitter at WKBN's studios on Sunset Boulevard in Boardman Township. Owned by New Vision Television, WKBN is sister to and shares studios with low-power...
and Fox
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...
affiliate WYFX-LD outright, while NVT also operates ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
affiliate WYTV
WYTV
WYTV is the ABC-affiliated television station for the Mahoning Valley of Northeastern Ohio and Northwestern Pennsylvania that is licensed to Youngstown. It broadcasts a high definition digital signal on UHF channel 36 from a transmitter on Shady Run Road in Boardman Township...
and its MyNetworkTV
MyNetworkTV
MyNetworkTV is a television broadcast syndication service in the United States, owned by the Fox Entertainment Group, a division of News Corporation...
digital subchannel
Digital subchannel
In broadcasting, digital subchannels are a means to transmit more than one independent program at the same time from the same digital radio or digital television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual...
MyYTV
WYTV-DT2
WYTV-DT2 is the MyNetworkTV-affiliated television station for the Mahoning Valley of Northeastern Ohio and Northwestern Pennsylvania. It is a second digital subchannel of the area's ABC affiliate WYTV that is owned by PBC Broadcasting but operated by New Vision Television though a shared services...
through a shared services
Shared services
Shared services refers to the provision of a service by one part of an organization or group where that service had previously been found in more than one part of the organization or group. Thus the funding and resourcing of the service is shared and the providing department effectively becomes an...
agreement.
While essentially a local marketing agreement
Local marketing agreement
In U.S. and Canadian broadcasting, a local marketing agreement is an agreement in which one company agrees to operate a radio or television station owned by another licensee...
under different legal terms, the shared services agreement allowed for joint-marketing of services by WKBN/WYFX & WYTV. By effect, NVT controls all television media in the Youngstown DMA (ranked #106 by Nielsen Media Research
Nielsen Media Research
Nielsen Media Research is an American firm that measures media audiences, including television, radio, theatre films and newspapers...
) except for properties owned by the Maag family (which includes NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
affiliate WFMJ-TV
WFMJ-TV
WFMJ-TV is the NBC-affiliated television station for Youngstown, Ohio. It broadcasts a high definition digital signal on UHF channel 20 from a transmitter on Mabel Street in Youngstown. Owned by the Maag family, the station has studios on West Boardman Street in downtown Youngstown. WFMJ-TV is...
, its CW
The CW Television Network
The CW Television Network is a television network in the United States launched at the beginning of the 2006–2007 television season. It is a joint venture between CBS Corporation, the former owners of United Paramount Network , and Time Warner's Warner Bros., former majority owner of The WB...
subchannel WBCB
WFMJ-DT2
WFMJ-DT2, known on-air as WBCB, is CW Network affiliate for Youngstown, Ohio and New Castle, Pennsylvania. Launched in November 2004 as a WB affiliate, WBCB is the sister station of Youngstown's NBC affiliate, WFMJ. The station operates on WFMJ's digital subchannel on channel 20.2, though through...
, and The Vindicator
The Vindicator
The Vindicator, also known at times as The Youngstown Vindicator, is a daily newspaper serving Youngstown, Ohio and the Mahoning County Region as well as southern Trumbull County and northern Columbiana County. Founded in 1869, the newspaper currently has a circulation of 62,100 daily and 87,000...
) as well as PBS
Public Broadcasting Service
The Public Broadcasting Service is an American non-profit public broadcasting television network with 354 member TV stations in the United States which hold collective ownership. Its headquarters is in Arlington, Virginia....
member Western Reserve Public Media.
The services offered by NVT as a result of the shared services agreement are the following, in chronological order:
MyValleySports.com
MyValleySports.com was the first site with the "My Valley" branding launched. Launched in 2007 shortly after NVT took control of WKBN/WYFX & WYTV, MyValleySports.com became the sports branding for the newscasts of WKBN, WYTV, and the WKBN-produced 10 pm newscast on WYFX. The site has since become heavily involved with sports in the area, and has since launched its own iOS and Android app.MyValleyWeather.com
Launched in early 2009 to coincide with the redesigned look of WKBN & WYFX, MyValleyWeather.com became the weather branding for all of the NVT newscasts. Like MyValleySports.com, MyValleyWeather.com has its own iOS app and Android app.MyValleyWeather.com is also the only site with its on digital subchannel
Digital subchannel
In broadcasting, digital subchannels are a means to transmit more than one independent program at the same time from the same digital radio or digital television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual...
on one of the stations. Upon its launch, the MyValleyWeather.com branding replaced the Weather on the 3's branding WYTV used on its weather channel on 33.3 that already existed before NVT took control of the station. It was also around this time that WKBN personalities started to appear on WYTV.
Other sites
Since 2009, NVT has launched several other sites with the "My Valley" branding, though they are mainly seen during the commercial breaks and are featured on the websites of WKBN, WYFX, and WYTV:- MyValleyDining.com - Focuses on local restaurant offerings, with a "Featured Restaurant" every month.
- MyValleyDeals.com - Focuses on local specials on a variety of services.
- MyValleyPets.com - Focuses on a variety of services for pet owners.
- MyValleyHealthandFitness.com - Focuses on healthy lifestyle tips.
As of May 2009, only MyValleySports.com, MyValleyWeather.com, and MyValleyDining.com are their own websites. The other three are minisites within WKBN's website.