My Scene
Encyclopedia
My Scene is an American series of fashion doll
Fashion doll
Fashion dolls are dolls primarily designed to be dressed to reflect fashion trends. They are manufactured both as toys for children to play with and as collectibles for adult collectors. The dolls are usually modeled after teen girls or adult women, though child, male, and even some non-human...

s created by Mattel
Mattel
Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...

 in 2002. Mattel's Barbie
Barbie
Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration....

 character is one of the dolls in the My Scene line, and the My Scene dolls have slim bodies similar to earlier Barbie dolls, but with larger heads. The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

described their features as "exaggerated lips and bulging, makeup-caked eyes." My Scene were designed to appeal to the tween
Tween (demographic)
A tween is a North American neologism that describes a person who is between the ages of 9 and 12 years old . The term is often described in popular media as referring to a pre-adolescent who is at the "in-between" stage in their development when they are considered "too old for toys, too young...

 market and compete with the Bratz
Bratz
Bratz is an American line of fashion dolls and merchandise manufactured by MGA Entertainment. Four original 10" dolls were released in 2001 - Cloe, Jade, Sasha and Yasmin...

 dolls from MGA Entertainment
MGA Entertainment
MGA Entertainment is a manufacturer of children's toys and entertainment products founded in 1979. Its products include the Bratz fashion doll line, Lalaloopsy, Kachooz!, Moxie Girlz, Moxie Teenz, Hugwallas, BFC, Ink. and Rescue Pets. MGAE also owns The Little Tikes Company...

. The series originally consisted of three female characters, but was expanded to eventually include ten different dolls.

Dolls

The My Scene series of dolls was first introduced in the fall season of 2002, before the 2003 Flavas
Flavas
Flavas is an American line of fashion dolls created by Mattel in 2003. They are multi-ethnic and have an urban, hip hop style with "bling-bling" jewellery and stick-on tattoos, described as "ghetto-fabulous" by Newsweek. They were designed to appeal to tweens and compete with the widely successful...

, to compete with the Bratz
Bratz
Bratz is an American line of fashion dolls and merchandise manufactured by MGA Entertainment. Four original 10" dolls were released in 2001 - Cloe, Jade, Sasha and Yasmin...

 dolls. It included three dolls: Barbie, Madison, and Chelsea, with different ethnicities and personalities, and 2 extra fashions for each character. The characters were named after different locations in New York City. Originally, the series consisted of three female characters, Chelsea, Barbie, and Madison, but more girls were eventually added. By the beginning of 2003, one more was in production: Nolee, and three male characters, Bryant, River, and Hudson. Delancey and Ellis premiered in the "Hanging Out" range which debuted in late 2003. Kenzie debuted in the "Getting Ready Line" of 2004 and Nia debuted in 2008. There are ten characters in the My Scene series, two discontinued characters and four special edition dolls. Each of the My Scene girls (and three of the boys) own pets.

Female dolls have the non-twisting belly-button body mold and share an all-new face mold that sports a small nose, wide cheekbones, and large, pouty lips. In some lines (beginning with "Night on the Town") dolls have rooted eyelashes and glittery eyes. Like the Bratz, these dolls have large shoes that serve as feet, but they also have traditional Barbie feet and are able to wear regular Barbie shoes. Male dolls also share exclusive face molds, with body molds from previous male dolls. In 2004, new smiling face molds were produced for both male and female characters. These were only present for a short while on the female dolls, but male dolls were made with these molds until early 2005. Beginning with the "Club Birthday" line, their face molds were again changed to non-smiling molds that more closely resembled the "Bratz Boyz" line of dolls. Beginning with the "Swappin' Styles" line of 2006, two new face molds have been produced for female dolls—one features a half-open smiling mouth, and another features a new, closed smirking mouth. This line also sees the return of the "Getting Ready" smiling face mold. In 2007, a somewhat controversial doll line was launched called, "Growing Up Glam", and by turning a key in the back of the doll, you can make her begin to grow taller and begin puberty, similar to the infamous "Growing Up Skipper" Barbie doll.

Bratz lawsuits

On April 13, 2005, Mattel
Mattel
Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...

's competing toy company, MGA Entertainment
MGA Entertainment
MGA Entertainment is a manufacturer of children's toys and entertainment products founded in 1979. Its products include the Bratz fashion doll line, Lalaloopsy, Kachooz!, Moxie Girlz, Moxie Teenz, Hugwallas, BFC, Ink. and Rescue Pets. MGAE also owns The Little Tikes Company...

 filed a lawsuit against My Scene, alleging duplication of its Bratz
Bratz
Bratz is an American line of fashion dolls and merchandise manufactured by MGA Entertainment. Four original 10" dolls were released in 2001 - Cloe, Jade, Sasha and Yasmin...

 dolls, their multi-ethnic looks, fashions and packaging. The suit further accuses Mattel of "engaging in acts of unfair competition and intellectual property infringement intended to damage its market share, confuse consumers and trade on the company's goodwill." Mattel had previously sued MGA Entertainment, alleging that Bratz creator Carter Bryant was working for Mattel when he developed the idea for Bratz.

Movies

Beginning in 2003 with the "Hanging Out" line, dolls began to be packaged with DVDs that contained short video clips, music, and activities. This started a trend that sparked three My Scene movies, all of which have been aired on the Nickelodeon
Nickelodeon (TV channel)
Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...

 cable channel. The My Scene line features also features four special edition dolls who were only present in the My Scene movies. These include the African-Jamaican characters Jai and Tyson from Jammin' in Jamaica and Lindsay Lohan
Lindsay Lohan
Lindsay Lohan is an American actress, pop singer and model. She began her career as a child fashion model before making her motion picture debut in Disney's 1998 remake of The Parent Trap at the age of 11...

 and Ryan Ridley from My Scene Goes Hollywood
My Scene Goes Hollywood
My Scene Goes Hollywood is a 2005 direct-to-DVD animated film based on Mattel's line of My Scene dolls. It features Barbie and Lindsay Lohan, who plays herself. It is the third feature with the My Scene characters, and the only full-length one. The film was directed by Eric Fogel...

. Mattel received special rights to create the only likeness of Lindsay Lohan for the line. Ryan Ridley is a fictional character created for the movie.

Jammin In Jamaica was the first My Scene movie, released on DVD in early 2004 as part of the "Jammin' in Jamaica" line. It was directed by Eric Fogel
Eric Fogel
Eric Fogel is an American director, writer, producer and voice actor who is best known as the creator of the TV series Celebrity Deathmatch. He also created the cult series The Head and Starveillance and also directed several episodes of Daria....

. Madison is manager of a band called Urban Desire, which is made up of the four male characters. When the band wins a contest, they make a trip to Jamaica for the finals, but Barbie, Nolee, and Chelsea must raise the money to travel to Jamaica. After all the characters arrive in Jamaica, Barbie feels left out as her boyfriend, the lead guitarist, begins spending more time with Madison. This causes a rift between the friends but is eventually resolved.

Masquerade Madness was the second My Scene DVD, running 23 minutes long which was only half the length of Jammin' in Jamaica. This movie is centered around the Masquerade Madness fashion show, a fundraiser for the local animal shelter. Chelsea designs the fashions for the show all on her own, causing strain on her schoolwork. Failing in geometry and too embarrassed to tell her friends, she calls on Hudson's help in tutoring. As a result, her friends begin to think they are secretly dating. By the end, Chelsea has aced her geometry test and coordinated a successful fashion show.

My Scene Goes Hollywood
My Scene Goes Hollywood
My Scene Goes Hollywood is a 2005 direct-to-DVD animated film based on Mattel's line of My Scene dolls. It features Barbie and Lindsay Lohan, who plays herself. It is the third feature with the My Scene characters, and the only full-length one. The film was directed by Eric Fogel...

was the first DVD movie to be sold apart from the dolls and the only one that was full-length. The film was directed by Eric Fogel
Eric Fogel
Eric Fogel is an American director, writer, producer and voice actor who is best known as the creator of the TV series Celebrity Deathmatch. He also created the cult series The Head and Starveillance and also directed several episodes of Daria....

 and distributed by Miramax Family Films
Miramax Films
Miramax Films is an American entertainment company known for distributing independent and foreign films. For its first 14 years the company was privately owned by its founders, Bob and Harvey Weinstein...

. It featured a voice-over by actress Lindsay Lohan
Lindsay Lohan
Lindsay Lohan is an American actress, pop singer and model. She began her career as a child fashion model before making her motion picture debut in Disney's 1998 remake of The Parent Trap at the age of 11...

, who plays herself in the movie. Kelly Sheridan
Kelly Sheridan
Kelly Sheridan is a Canadian voice actress based in Vancouver, British Columbia, Canada.-Biography:Sheridan has voiced various roles in anime and other animated cartoons, such as Barbie in the computer generated Barbie film series since 2001...

 of the Barbie film series
Barbie film series
Since her film debut in 1987 in Barbie and the Rockers: Out of this World, Barbie has been a virtual actress starring in several feature films and short films...

 takes over the role of Barbie. In order to see it up close, the My Scene girls pretend to be extras in an action movie being filmed in New York. When one of the actresses is injured, Madison is called upon to take her place. She begins spending less and less time with her friends and develops a crush on the leading actor, Ryan Ridley. Madison ends up fighting with her friends because they embarrass her. In the end, Lindsay Lohan convinces Madison that friends are the most important thing to have, and the girls make up. Although the title suggests a trip to Hollywood, California, the whole movie actually takes place in New York.

Girls

Kennedy is a Caucasian
Caucasian race
The term Caucasian race has been used to denote the general physical type of some or all of the populations of Europe, North Africa, the Horn of Africa, Western Asia , Central Asia and South Asia...

 girl with blonde hair, light skin and blue eyes. She replaced Barbie in 2008, after Barbie moved to California. Kennedy is an Aquarius who is "...a celebrity in training" and came from Hollywood. She is named after John F. Kennedy International Airport
John F. Kennedy International Airport
John F. Kennedy International Airport is an international airport located in the borough of Queens in New York City, about southeast of Lower Manhattan. It is the busiest international air passenger gateway to the United States, handling more international traffic than any other airport in North...

 in New York City and her pet is Yorkie.

Barbie is "...cute but edgy", pale skin, blonde hair, blue eyes, her astrological sign
Astrological sign
Astrological signs represent twelve equal segments or divisions of the zodiac. According to astrology, celestial phenomena reflect or govern human activity on the principle of "as above, so below", so that the twelve signs are held to represent twelve basic personality types or characteristic modes...

 is Libra
Libra (astrology)
Libra is the seventh astrological sign in the Zodiac, originating from the constellation of Libra. In astrology, Libra is considered a "masculine", positive sign. It is also considered an air sign and is one of four cardinal signs...

, her favorite place is the spa and she loves yoga, chatting with cute guys, going to movies and parties with her friends, massage and pedicures. Her favorite beverage is iced coffee and she can't live without her cellphone. River is her boyfriend. She moved to California and was replaced by Kennedy.

Madison is African-American, tanned skin, light blue eyes and medium brown hair. She was one of the original three dolls and the 'shopper' of the gang. According to the official My Scene website, she is an urbanite, enjoys traveling in style, spends her time getting manicures at her favorite spa and going shopping. Her astrological sign is Leo
Leo (astrology)
Leo is the fifth astrological sign of the Zodiac, originating from the constellation of Leo. In astrology, Leo is considered to be a "masculine", positive sign. It is also considered a fire sign and is one of four fixed signs ruled by the Sun.Individuals born when the Sun is in this sign are...

, she lives with her father and she can't go anywhere without her journal. In Europe she is called "Westley", for unknown reasons (probably to have the same -lee syllable on her name as the other girls), but in the US she is named after Madison Avenue, a major shopping district. Her pet is Bella.

Chelsea has tan skin, brown eyes and auburn hair. Chelsea is an artist and was one of the original dolls. She wants to be a fashion designer and according to the official website, her signature look is "...original and funky" and her astrological sign is Scorpio
Scorpio
-Technology:* Scorpio , Roman artillery invented in 50 BC* Scorpio ROV, a class of submersible remotely operated vehicle, including the Scorpio II and Super Scorpio operated by the US and UK navies* Mahindra Scorpio, an Indian SUV...

. She loves retro clothing stores, her prized possession is her notebook and she loves pets. She is named after the Chelsea
Chelsea, Manhattan
Chelsea is a neighborhood on the West Side of the borough of Manhattan in New York City. The district's boundaries are roughly 14th Street to the south, 30th Street to the north, the western boundary of the Ladies' Mile Historic District – which lies between the Avenue of the Americas and...

 neighborhood in New York City and her pet's alternates between Mambo or Churro.

Nolee is of Japanese-American descent, with black hair, pale skin and purple eyes. She was the fourth doll in the My Scene line and is a fortune-telling skater girl. Her astrological sign is Gemini
Gemini (astrology)
Gemini is the third astrological sign in the Zodiac, which spans the Zodiac between the 60th and 89th degree of celestial longitude. Generally, the Sun transits this area of the zodiac between May 21 to June 20 each year...

. She dated Bryant until 2003, the year Bryant was dropped from the My Scene line . According to the official website, she is good at keeping secrets, believes in good luck and karma and her look is sporty. She is discontinued in the shows. She is named after Nolita in New York and her pet is Cookie.

Delancey is of mixed Irish and Italian ancestry. This doll was originally produced with maroon-streaked platinum blonde hair, green eyes, pale skin and a beauty mark on her cheek. In 2007, she was produced with dark brown hair with blonde streaks and blue eyes. She is from California and was the second doll in the My Scene line and is a skater and surfer. She is Chelsea's cousin. According to the My Scene website, she enjoys the beach. Her astrological sign is Taurus
Taurus (astrology)
Taurus is the second astrological sign in the Zodiac, which spans the zodiac between the 30th and 59th degree of celestial longitude. Generally, the Sun transits this area of the zodiac between April 21 to May 21 each year...

 and her look is edgy, funky, and colorful. She was named after Delancey Street in New York City. Her pet is named Sugar.

Kenzie has ginger hair, light freckled skin, and green eyes and is from Atlanta, Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

. Kenzie has appeared four times since she was introduced in 2004. She and Nolee were very close and, according to the official website, works in a shopping mall. Her astrological sign is Cancer
Cancer (astrology)
Cancer is the fourth astrological sign in the Zodiac. It is considered a water sign and one of four cardinal signs. Cancer is ruled by the Moon. Individuals born when the Sun is in this sign are considered Cancerian individuals...

, she likes to make people laugh, and her style is characterized as "cute." Her pet is unnamed, and was a repaint of Barbie's dog, Yorkie.

Nia has hazel eyes, tanned skin and light brown hair. The newest of the group, she was introduced in 2008. Born in Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...

, she now lives in Miami. She is a dancer. The official website says that she likes to be loud, funny, and the life of any party. Her astrological sign is Libra
Libra (astrology)
Libra is the seventh astrological sign in the Zodiac, originating from the constellation of Libra. In astrology, Libra is considered a "masculine", positive sign. It is also considered an air sign and is one of four cardinal signs...

 and loves reading romance books.

Boys

Bryant has green eyes and strawberry blonde hair. He was introduced in season two along with Hudson, and made his final appearance in season three. He was marketed as Nolee's boyfriend. It is rumored he was created to look like American Idol
American Idol
American Idol, titled American Idol: The Search for a Superstar for the first season, is a reality television singing competition created by Simon Fuller and produced by FremantleMedia North America and 19 Entertainment...

runner-up Justin Guarini
Justin Guarini
Justin Guarini is an American singer/songwriter and actor who rose to fame in 2002 as the first runner-up on the debut season of the television show American Idol.-Background:...

. Recently, a character who is identical to Bryant was featured in a webisode on Kennedy's homepage. He is not supposed to be Bryant, but a rock star who went to school with Kennedy in Hollywood. He was named after New York's Bryant Park
Bryant Park
Bryant Park is a 9.603 acre privately managed public park located in the New York City borough of Manhattan. It is located between Fifth and Sixth Avenues and between 40th and 42nd Streets in Midtown Manhattan...

. Bryant was discontinued in 2003.

Hudson is Euro-American with light-blue eyes, light skin, and blonde hair. He was one of the first male dolls to be introduced in the My Scene line and is often romantically paired with Chelsea. According to the official website, his favorite sport is soccer and his sign is Capricorn. He is named after the Hudson River
Hudson River
The Hudson is a river that flows from north to south through eastern New York. The highest official source is at Lake Tear of the Clouds, on the slopes of Mount Marcy in the Adirondack Mountains. The river itself officially begins in Henderson Lake in Newcomb, New York...

 in New York.

River has dark hair, light skin tone and brown eyes. He is Barbie's boyfriend. According to the official website, he is a rock musician, his sign is Sagittarius. His favorite music is Post-punk and he likes foot massages. He is also named after the Hudson River
Hudson River
The Hudson is a river that flows from north to south through eastern New York. The highest official source is at Lake Tear of the Clouds, on the slopes of Mount Marcy in the Adirondack Mountains. The river itself officially begins in Henderson Lake in Newcomb, New York...

 in New York. He is now Kennedy's boyfriend.

Sutton is African British with dark brown or black hair, dark skin and brown eyes, and he is from London. His character is less developed than those of Hudson and River; the original Sutton doll came with art supplies, while later dolls came variably with musical and computer accessories. He is sometimes romantically paired with Madison and, according to the official website, he has an urban look and his sign is Aries. He is named after Sutton Place
Sutton Place, Manhattan
Sutton Place is the name given to one of the most affluent streets in the borough of Manhattan in New York City, New York, United States, situated on the border between the Midtown and Upper East Side neighborhoods...

 in New York.

Ellis is characterized as Euro-American. He is marketed with brown hair, light skin tone, and green eyes. He is usually marketed as Delancey's boyfriend but he also appeared in a gift set with Barbie. According to the official website, his sign is Pisces and he loves going to movies. Ellis was the least produced of the My Scene boys, and was discontinued in 2009 after he moved. He is named after Ellis Island
Ellis Island
Ellis Island in New York Harbor was the gateway for millions of immigrants to the United States. It was the nation's busiest immigrant inspection station from 1892 until 1954. The island was greatly expanded with landfill between 1892 and 1934. Before that, the much smaller original island was the...

in New York.

External links

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